Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB In his free time, he’s also the author of four content marketing books.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hinge Marketing

OCTOBER 28, 2015

To be successful with content marketing, you need to start with strategy. Your content strategy broadly defines the subjects related to your offering that you’ll address to meet your potential clients’ information needs. In this way, it enables you to get maximum leverage out of every piece of content you produce.

SEO 48

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 48

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B Lead Blog ). and 23% share content on SlideShare. 25 Social Media Facts and Statistics. The Atlantic ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 7, 2017

Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter). videos, white papers) to share can help get your content in front of more people.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

JULY 13, 2017

Facing such fierce competition, how can B2B marketers effectively leverage Sina Weibo to further marketing efforts in China? Additionally , the primary purposes users open Weibo are for reading news, following interesting content, and learning useful information. Creating Engaging Content. Using Hashtags.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

SnapApp

MAY 2, 2018

. Every B2B prospect is on a journey, whether you’re optimizing for it or not. . Snackable content on social? In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. . 7 Top Funnel B2B Marketing Campaign Types (with Examples). . . Ready to buy?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

Every B2B prospect is on a journey, whether you’re optimizing for it or not. Snackable content on social? In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. Let’s jump in… 7 Top Funnel B2B Marketing Campaign Types (with Examples). Ready to buy?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Webbiquity

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It’s also important to use hashtags correctly.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

SmartBug Media

FEBRUARY 21, 2020

Keyword research is significant because it identifies what your audience is searching for and what pain points or topics you should be writing content around. Create Awesome Content. Once you find phrases that your potential customers are searching for, it's time to create content using those keywords.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Valasys

APRIL 17, 2020

B randing lies at the core of every B2B marketing endeavor. Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel.

Content Marketing 59

Content Marketing Planning Business Work Management 59

SnapApp

AUGUST 31, 2017

For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. . Millennials value educational content without heavy company or product mentions. Content from peers over content from companies.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

SnapApp

JUNE 2, 2017

Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Why aren’t we all using interactive content? . So what’s the catch? back to top. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. The survey generated over 270 responses from B2B marketers - and the results are in! Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

SnapApp

FEBRUARY 13, 2018

stakeholders involved in any given B2B sale. In this post, I’m going to explain what multichannel marketing is, why B2B marketers need to be using it, and show you some great examples of multichannel marketing campaigns. . Why Is Multichannel Marketing a Big Deal for B2B Marketers? Today, there is an average of 5.4 Source ).

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Single Grain

OCTOBER 20, 2020

Content is no longer king. Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. As a result, static, text-heavy content isn’t enough on its own. What Is Interactive Content?

Paid Content 145

Paid Content Paper Content Interactive Marketing 145

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Interactive content and visual storytelling. Founder at Content Marketing Institute.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2B PR Sense Blog ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2B PR Sense Blog ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Outgrow

JULY 28, 2021

Has content creation peaked out? Tik Tok as an emerging marketing channel for B2B businesses . How his journey began in the field of content marketing. How marketers can ensure originality in their content marketing efforts. It’s recognizing that a piece of content shouldn’t live and die on just one platform.

Planning 52

Planning Advertising Agencies Paid Search Agency Marketing & Strategy 52

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Today: The average customer engages with 3-5 pieces of content before talking to a sales rep. 87% of shoppers now begin their search on digital channels (so having the right content is key to gaining their attention).

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. What Is Content Marketing?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Golden Spiral

NOVEMBER 20, 2020

You've heard “Content is King.” ” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. Taylor Underwood is a content strategist at Golden Spiral. Books Discussed. Taylor's our senior content strategist.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Walker Sands

MAY 20, 2020

The traditional sales funnel dominates most marketing books and introductory courses, but where does social media fit in? Organic efforts can guide most B2B audiences through these five stages to create awareness and build trust. Consideration. Conversion. We need a new version of the marketing funnel to account for social media.

Top of Funnel 52

Top of Funnel Marketing Funnels Social Media Social Marketing 52

Heinz Marketing

JANUARY 29, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. She is the story teller for Terminus a B2B account based marketing start up in Atlanta.

Top of Funnel 65

Top of Funnel Account Based Marketing Storytelling ABM 65

Hubspot

JUNE 23, 2011

How Social Fresh leverages outside experts for content marketing. I'm in booking mode for new guests for Inbound Now! You are putting content out there. You guys are a content machine. You are probably one of the biggest out there, putting out so much content. Why fan and follower counts won't go out of style.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

ClearVoice

SEPTEMBER 19, 2019

Macy’s was the marketing industry’s headline story of the summer when it announced that it would shift most of its influencer resources over to an employee influencer network, tapping Macy’s staff to create content, share and represent the brand as the Macy’s Style Crew. Some people applauded the move, while others decried it.

Storytelling 63

Storytelling Impressions Examples Paid Search Agency 63

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Content Marketing for Online Marketing. + Most people, today, aren’t going to pick up a phone book when they need something. Such tasks may include deleting old content, updating your plugins, and optimizing images. Your content should be fresh and engaging.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Albacross

JULY 2, 2018

Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. Once you’ve got the momentum going, you can also leverage your existing blog content to increase your organic visits and leads. Before you start writing a single word, come up with a content calendar for your blog. Blog Regularly.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40