KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. Furthermore, the majority of respondents (74%) cited the value of their content as the primary reason for their success. Focusing on B2B Content Amplification.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Now you can relax.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

B2B Marketing Directions

NOVEMBER 19, 2023

"Your content will never provide competitive advantage. But your content strategy just might." Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. Today, virtually all B2B companies use content marketing in some form.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. But they often surprisingly not judged on how well the overall content marketing program works.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Kapost

FEBRUARY 11, 2020

We’ve been writing about content operations for a while now. Blogs, eBooks, white papers…we’ve done it all. The post We Wrote the Book on Content Operations (No, Really) appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Content 83

Content Paper B2B Conversion 83

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

Thought Leadership 116

Thought Leadership Paper Content Advertisements 116

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Highlight key content on each page.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Highlight key content on each page.

Tips 120

Tips Content Paper Copywriting 120

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content Defined.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

FEBRUARY 4, 2010

" Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” The White Paper Pundit Blog.

Paper 100

Paper Marketo Social Media Tagging 100

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers.

Generation 296

Generation Content Paid Search Agency Trust Marketing 296

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward. Most of it sucks.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

KEO Marketing

DECEMBER 28, 2015

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers.

Paper 48

Paper Marketing Agencies 1 Tips Paid Search Agency 48

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

MARCH 9, 2020

Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Whatever your situation, it’s always wise to minimize content creation costs. Repurpose top-performing content. White paper or e-book downloads.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Webbiquity

JUNE 24, 2013

The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Marketing Insider Group

JANUARY 27, 2020

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

MAY 6, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? "B2B marketers must leverage their content via social media sites.” He is also the author of the White Paper Pundit blog. ” Jonathan Kantor's Bio. Jonathan Kantor's Tip.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What do you do?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Marketing Insider Group

JULY 14, 2021

You’ve spent countless hours developing content for potential buyers. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Sound right?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Then send targeted content to them based on the data, to encourage related purchases. If so, that’s a great first step.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

NuSpark Consulting

DECEMBER 18, 2017

“If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Your potential buyers are sorting through an avalanche of content. But how can you create white papers, videos and blog posts that your target audience will seek out and devour?

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

Act-On

SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. Once you do this, you can align the content with the right keywords. The content includes insider expertise, current research, and more. Screams bottom of the funnel, right?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Contently

MARCH 24, 2020

Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. If you grew up writing papers in Microsoft Word, you’re probably familiar with the Flesch-Kincaid Grade level index, which measures how much education you need to understand a text.

Storytelling 154

Storytelling Barriers Class Paper 154

B2B Marketing Directions

APRIL 3, 2022

It's easy to find e-books, white papers, and articles discussing the role of AI in marketing, and there are dozens of books dealing with the technical aspects of artificial intelligence and the social and cultural ramifications of AI. What the Book Covers The AI Marketing Canvas includes four major sections.

Marketing AI 52

Marketing AI Enterprise Management Work Management Planning 52