Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Now, that’s a little different than Facebook or Twitter. What is Pinterest?

Social Media 359

Social Media Advertising Channels Media Business 359

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Participate in a targeted LinkedIn or Facebook group. Create a high-quality content marketing asset that addresses a key pain point along the B2B buyer journey. Network through LinkedIn. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. Here are five tips.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Sales Engine

APRIL 14, 2016

Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. But we also have so many more media outlets now to work with including the bloggers.”

B2B 168

B2B Blogger Content Public Relations 168

B2B Marketing Traction

APRIL 6, 2012

So, why do B2B marketers hide their blog post dates? I care because, if I want to know how to do something that’s a little bit technical, say on my Facebook company page, it matters to me if the information is current. So come on, B2B marketers! I guess they want to fool us. “Hey! How about a little transparency?

Transparency 100

Transparency Blogger B2B Trust Marketing 100

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. B2B falls flat on forming status among social platforms. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. B2B marketing and sales strategies and tactics. Customer acquisition. Database management. Demand creation. Inside sales.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Webbiquity

NOVEMBER 21, 2021

OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. The post Black Friday and Cyber Monday Deals on Martech and Business Software for 2021 appeared first on B2B Marketing Blog | Webbiquity. The Dates: Now through November 29. Lead Generation Software.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. One strategy that has gained significant traction in recent years is B2B influencer marketing.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Oktopost

JULY 18, 2019

The news was brought to light by Jane Manchun Wong , a technology blogger and researcher who is known for spilling the beans on unreleased app updates. At the Facebook annual developers conference in April, Instagram officially confirmed their plans to implement this change with a trail among Canadian users. Up your content-game.

B2B 99

B2B Social Networks Blogger Planning 99

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Create Value for Your Audience.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

ClearVoice

OCTOBER 14, 2022

Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Out of the 1.9 Long-form content averages 77.2%

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

SocialPilot

FEBRUARY 6, 2024

2% 1% Facebook 2% 1.5% 57% of marketers use Facebook for influencer marketing Just like Instagram, Facebook is owned by Meta and is another darling among marketers. It is estimated that nearly 57% of marketers use Facebook for influencer marketing campaigns. 1.25% 1% YouTube 3.5% billion times) #instagood (used 1.7

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? Paul Gillin, host of the For Immediate Release (FIR) B2B podcast.

Aggregage 100

Aggregage Curation Aggregators B2B 100

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

Excelsior Research

SEPTEMBER 7, 2022

Today we live in a world where total count of friends on Facebook or count of followers is necessary rather than real life friends. Blogging social media Today, content writer, bloggers are spread all over the world. Out of all, Facebook has earned a highest popularity in recent years. Read More ». Read More ».

Social Media 52

Social Media Media Blogger Network Marketing 52

Oktopost

DECEMBER 5, 2022

Only some links must be manually created by reaching out to bloggers and editors to collaborate on content. There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. Make it easy to share blog articles on Twitter and Facebook with social buttons on the site.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

MARCH 8, 2018

But as bloggers and vloggers have risen in number and following, and including them as part of marketing strategies has become the norm, they’ve started to become celebrities in their own right—with the ability to demand more money for their influence and time. That is a lot of exposure for a couple of brands investing in the right bloggers.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. Adding a personal touch and making the potential customer feel like you’re there for them is what will separate you from other B2B businesses. Offer an Introductory Trial.

Peer-to-peer 158

Peer-to-peer B2B Top of Funnel Urgency Marketing 158

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Webbiquity

NOVEMBER 22, 2022

BigSpy is the most efficient ad intelligence social ad intelligence tool with over 200 million ads from 9 global mainstream platforms including Facebook, Google, TikTok, and more, covering 70 countries worldwide. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Make Yourself a Blogger. Find the Perfect Job Candidates. Turn Into an Information Resource (page and profiles).

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? Annual rankings. Influencer or expert? no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. He posted in their Facebook group or something.” The founder of Front went big with content: “We ultimately had 3,000 people signing up for our beta (mostly B2B). We had friends there.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Webbiquity

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. is free but doesn’t offer any filtering options for results.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

JANUARY 6, 2012

Since its inception, the B2B Marketing Zone has been the one place to catch up on all the latest posts from the leading B2B bloggers, writers like Brian Carroll , Chris Abraham , Ambal Balakrishnan , Ardath Albee and many more. Sign up and sign in to personalize your content from the B2B Marketing Zone.

Aggregage 100

Aggregage Lead Scoring Lead Ranking Personalization 100

Envy

MARCH 25, 2019

B2B tech marketing especially is seen as a fast-paced, ever-changing field where you have to keep up or get left behind. Your ecosystem may have transitioned somewhat online to LinkedIn, Reddit, and Facebook (the list goes on), but it’s still fulfilling the same role as professional associations, trade forums and conferences.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. This is a great tactic for any company, but especially for B2B companies with products that may be more complex. If you have a guest blogger on your site, or your podcast, or videos, tag them in the content so they can help share it. Want more inspiration?

Social Media 156

Social Media Media Ad Exchange Work Management 156