KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. SEO and (B2B) Marketing Strategy.

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

JULY 14, 2016

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. To see what journalists and other bloggers or influencers are saying about your brand, industry, or products online, MuckRack’s Who Shared tool offers a good at-a-glance view of metrics. Cost: FREE.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. How are you going to develop and augment your organization’s B2B social media strategy? Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Make Yourself a Blogger. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Final Thoughts.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

MAY 21, 2015

In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory. Here are some of the things I try to do when it seems like I’ve ended up “hitting the proverbial wall” with an existing B2B content marketing program. Get Reorganized.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Another tactic is to do the research yourself. Salt or no salt?

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Take a look at the following groups and determine how your B2B initiatives could benefit from becoming a member: 1.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

NOVEMBER 15, 2013

Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. Instead of worrying about being penalized, B2B marketers should focus on writing engaging and unique content. 6 Underrated Content Marketing Assets for B2B SEO.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

SEPTEMBER 11, 2014

Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Journalists and bloggers often times have slightly different end goals in terms of audience targeting. B2B Online Marketing Blog Content Marketing'

Blogger 120

Blogger Guidelines Copywriting Buzz 120

KoMarketing Associates

JULY 22, 2014

The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. B2B Online Marketing Blog Content Marketing' How have you broken out of the mold with your content efforts?

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

APRIL 9, 2019

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. Want more leads?

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JULY 31, 2014

Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. B2B Online Marketing Blog Social Media Strategies' Other places / platforms that define social authority scores include: SEO Review Tools. Twitaholic.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ). 58% of B2B marketers plan to increase their content marketing budget ( Top Rank Blog ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

SEPTEMBER 24, 2019

Read a post from a blogger you admire or tackle the first couple chapters of a book on your reading list. With fresh eyes, you’ll be able to reassess the path you’re on and feel ready to keep writing. Read Other Content. And I don’t necessarily mean content about the topic you’re writing about. relax and b. find inspiration.

Marketing & Strategy 147

Marketing & Strategy Paper Blogger Twitter 147

KoMarketing Associates

JUNE 19, 2014

One of the biggest advantages of social is the ability to connect with and build relationships with customers, brand advocates, bloggers, reporters, etc. B2B Online Marketing Blog Search Engine Optimization Social Media Strategies' Target Websites & Authors.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

NOVEMBER 13, 2018

93% of B2B content marketers report their organization is extremely/very committed to content marketing. . Source: CMI B2B Content Marketing 2019 . In 2017 , the number of B2B companies using content marketing was at 89%, so this is certainly a positive change. SEO/search algorithms are a top concern for 61% of B2B marketers.

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

KoMarketing Associates

MAY 2, 2017

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. The increase in B2B influencer marketing has been a steady increase: last year we published a news article in reporting many B2B marketers are looking to increase their budgets for influencer marketing.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

KoMarketing Associates

OCTOBER 31, 2014

This change in searcher behavior is just one change – either related to Google or driven by Google – that B2B marketers need to be aware of. ” Trust is the key element B2B marketers need to build long term – trust in their brand and in the leadership of the organization. The Demise of Google Authorship.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

JULY 28, 2020

And according to research , about half of today’s B2B organizations have a documented content marketing strategy in place designed to do just that. 6 Ways to Measure B2B Content Marketing Performance. Related Resources. What To Do When Content Marketing Fails To Improve SEO Performance. Ongoing Content Initiatives.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

JANUARY 13, 2014

What does B2B content marketing have to do with the upcoming Olympics anyway? As one blogger writes , “the Olympics remind us that bringing together information and curating it for your audience is critical in not only entertaining the audience, but also in helping them understand what they’re watching in a new way.”.

B2B Marketing 120

B2B Marketing Content Marketing Curation B2B 120

KoMarketing Associates

FEBRUARY 12, 2014

expanding the reach of followers, fans, prospects, subscribers, press, and bloggers), 2) planning for discovery (i.e, During a recent team training session at KoMarketing, we sat down and defined several B2B blogging tips from idea creation all the way through to promotion. who is the audience? where do they spend their time?

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120

KoMarketing Associates

JANUARY 19, 2016

6 Ways to Measure B2B Content Marketing Performance. Here are a few things to consider: Content Types: Publishing optimized blog posts is a nice place to start, as they can be used to drive brand awareness through promotional efforts in third party industry and social media sites, industry blogger outreach, fan-based forums and communities.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

KoMarketing Associates

OCTOBER 14, 2014

Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. For one client, we’re developing long-form, curated content in an effort to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in articles.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Training Buzz 120