Engagio

MARCH 8, 2023

Using a B2C DSP for your advertising needs simply wastes ad spend and doesn’t account for the complexities of B2B buying. Read on to see why B2B advertisers need a DSP that's custom-built for B2B. The post 3 Steps to Wowing Buying Committees with B2B Advertising appeared first on Demandbase.

Buy 77

Buy Advertisements Advertising DemandBase 77

DemandBase

JULY 17, 2019

But in B2B, 91% of every sale is influenced by word of mouth in some way. Further, many B2B purchases have multiple shepherds and stakeholders in an organization, and the word of mouth of any/all of them can have an impact. First, B2B companies are inherently more conservative. Three reasons.

Word of Mouth 83

Word of Mouth Account Based Marketing Work Management B2B 83

SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. ABM has become the strategy baseline for B2B marketers as digital innovation has continued to change the behavior of B2B buyers and how they approach the decision and purchase process. B2B buyer behavior continues to evolve.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Engagio

OCTOBER 11, 2021

Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

DemandBase

MAY 15, 2020

Declining B2C budgets? But that’s not the case for B2B. Declining B2C advertising budgets may be the reality on the whole, but there’s one segment near and dear to my heart that’s absent from the headlines: business to business (or B2B). In fact, for B2B, advertising budgets have been increasing.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Contently

JANUARY 31, 2023

Understanding customer attitudes and intentions doesn’t just apply to B2C companies, either. B2B companies can also access customer sentiment data for their target market. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Modern B2B

AUGUST 14, 2023

As B2B marketers – particularly those working with the complex needs of enterprise audiences – we love a low lift, high impact workflow. Platforms like this also help enable sales teams to optimise their human hours smartly , offering orchestration tools that focus on timely, data-driven conversations and efforts that convert.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The excitement has turned to ashes for many B2B tech firms and CMO tenure is lower than ever. No wonder B2B pipelines are so under pressure.

Sales Management 76

Sales Management Top of Funnel Work Management Branding 76

DemandBase

MARCH 30, 2020

B2B advertising is no different. Traditional agency trading desks and DSPs like AppNexus, MediaMath, The Trade Desk, etc have built successful technologies and business models for B2C and even brand campaigns for B2B, but do not have an ABM platform behind them to inform and optimize account-based programmatic.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Content4Demand

APRIL 10, 2019

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to remain siloed as B2B or B2C point solutions. I think we’ve talked a lot about the fact that what’s a B2B industry versus a B2C? . By Brian Anderson. . Now is the time.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

Engagio

JULY 15, 2020

As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. That means Jon Miller, Brandon Redlinger, Mara McLean and the other regular Engagio content creators will now be writing on the Demandbase blog alongside their amazing ABM experts.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

Engagio

JULY 27, 2021

This allows your B2B teams to better understand where their prospects are in the sales cycle and helps you develop key relationships with those accounts. Predictive analytics has the power to provide insight into a myriad of industries, especially B2B. The uses mentioned above are no stranger to Demandbase.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

DemandBase

OCTOBER 23, 2018

See below for the top 5 B2B marketing trends we heard while on the road. According to a SiriusDecisions survey, 62% of B2B companies are beyond pilot mode and into a full ABM program. To make sure your entire team is on the same page around ABM, check out the ABM Certification from Demandbase. So what did we learn along the way?

Account Based Marketing 78

Account Based Marketing Trends B2B Marketing DemandBase 78

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. The First $100 Million.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Martech Advisor

JANUARY 2, 2020

B2B marketers have been conditioned for years to focus on vanity metrics like website traffic and search engine rankings. I’d argue that over the past couple of decades, B2B websites have not changed as much as we’d like to accept. It is also obvious that B2B websites are far less interesting than those of B2C companies.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Digital B2B Marketing

MARCH 25, 2013

B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Today, B2B marketers have many new options available. Today, B2B marketers have many new options available. Providers: Bizo, Demandbase, Neustar.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. A Demand Gen Report article about the closeout of the 2019 B2B Marketing Exchange conference recaps some hearty enthusiasm for the use of intent data in B2B marketing. Q&A with Demandbase CEO.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

DemandBase

NOVEMBER 2, 2018

Audience quality is important for all advertisers, but the urgency is at another level in B2B. In B2B advertising, and in account-based advertising in particular, there’s a much higher premium on reaching the right individuals — the select few who have actual decision-making power or influence over the purchase process.

Buy 56

Buy Advertisements Advertising Cost per Acquisition 56

DemandBase

MARCH 4, 2019

Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Critics say “maybe,” but that B2B marketers lack the creative license their B2C peers enjoy. A: We’re a B2B specialist agency that’s been operating continuously for 46 years. Is there room for it?

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 5) B2B Marketing Events to Watch in 2015. Interesting and unique in that it focuses on B2B content marketing strategy. Smart analysts talking B2B with marketing and sales leaders from across the world.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara McNamara who are certainly aware of the challenges facing professionals in this field.

Marketing Automation Services 115

Marketing Automation Services CMS Development Work Management Marketing Management 115

Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

DemandBase

MARCH 7, 2019

Business buyers now expect more from B2B marketers than ever before. B2B marketers are well aware of this, and many are already offering personalized experiences to prospects. The lines between B2C and B2B are blurring, and B2B marketers are just beginning to discover how their marketing initiatives can be infused with AI.

Account Based Marketing 40

Account Based Marketing ABM DemandBase Touchpoints 40

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six , a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program?

Demand Generation Agencies 61

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 61

DemandBase

MAY 29, 2019

All these B2C experiences have something in common. Surfacing the “next best asset” enables buyers to get exactly what they want when they want and B2C does this really well. It’s time for B2B marketers to embrace buyer enablement. Today, most B2B buyer’s journeys are: Too slow. B2B is hard! Not curated.

Account Based Marketing 79

Account Based Marketing ABM Psychographics DemandBase 79

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? COO at LiveRamp B2B | LinkedIn. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Biznology

MAY 29, 2013

By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership. E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Digital B2B Marketing

OCTOBER 2, 2012

It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does. Both Bizo and Demandbase offer this solution. Do they watch the Super Bowl?

Advertisements 100

Advertisements Advertising DemandBase CRM 100

chiefmartech

MARCH 13, 2019

B2B Account-Based Tactics at Enterprise Scale (Oracle). Forget B2B and B2C: The Future of Marketing is P2P (On24). ABM and Modern B2B Advertising: Reaching the Buying Committee at Your Target Accounts (Demandbase). Inspiring a Data-First Culture Through Internal Activism (Tealium).

P2P 67

P2P Enterprise Management DemandBase Conference 67

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six, a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program?

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 40

DemandBase

MARCH 1, 2019

We directly connect B2B and B2C organizations to cutting edge solutions that accelerate productivity and drive business forward. The post How Account-Based Marketing Can Boost Sales Enablement in Your Company appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. A “Dream Come True” for B2B Revenue Teams.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52