TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. When I first heard about third-party intent data five years ago, I loved the idea. While I still encourage the use of this data source, I have a feeling the hype train might be steaming you off the edge of a steep cliff. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

PureB2B

MAY 1, 2019

Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM).

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Engagio

MAY 31, 2021

The future deprecation of third-party cookies in Chrome will impact many B2B advertising vendors — especially those who primarily use third-party white-labeled DSPs, where they aren’t in complete control of the technology. In addition to having our own DSP, Demandbase has long been preparing new approaches to evolve. The Basics.

DemandBase 77

DemandBase Spyware Marketing Automation Services Lead Ranking 77

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Overnight, B2B buying changed forever, and there’s no going back.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

TrustRadius Marketing

OCTOBER 3, 2022

Intent data helps brands better understand and reach their audiences, and different types of intent data call for different approaches and drive different results. One relatively new type, second-party intent data, is a company’s first-party data monetized. . What makes downstream intent data unique?

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Where to start?

Account Based Marketing 109

Account Based Marketing Spending B2B Marketing ABM 109

Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. (And Needless to say, he has some serious street cred in B2B tech.). The result: Demandbase One , the most comprehensive ABM platform in the industry.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Engagio

DECEMBER 9, 2020

How does one apply an ABM approach to a winning B2B strategy in 2021? When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. Only once your data shows they are aware and engaged does it make good sense to ask them to complete a form and enter into a commitment.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Engagio

SEPTEMBER 16, 2021

The best way to leverage your data is to get personalized, relevant, and creative in your messaging. Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. I like to go back to the whys : why Demandbase and why now?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

DemandBase 53

DemandBase Marketo Account Based Marketing ABM 53

Customer Experience Matrix

AUGUST 8, 2015

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. But intent data is a complicated topic.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Engagio

OCTOBER 11, 2023

And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. Intent data : Determine which accounts are in-market for the products you sell.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. Madison Logic.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. One method that continues to pique interest is Intent Data. So, what is intent data? The IP address is then mapped to company name.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Engagio

SEPTEMBER 29, 2023

That’s why lead nurturing remains such a key element of a good B2B go-to-market. A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage. appeared first on Demandbase. We have a robust set of SDR “Recycle” reasons.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. So, how should B2B marketers operate in this new reality? And with so many people working from home, direct mail simply does not make sense right now.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. The role of intent data in Account Based Marketing . Broadly speaking, there are two type of intent data.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Martech

MAY 10, 2022

A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Read next: The B2B customer journey is set on a digital track. Reviews as a gateway to buyer intent. Are they accessing pricing data?

Buying Cycle 91

Buying Cycle Intent Ideal Customer Profiles Planning 91

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A key milestone in the maturation of ABM was the strategic merger of Demandbase and Engagio in 2020, combining their strengths to forge the most comprehensive ABM platform to date.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

NOVEMBER 5, 2020

Instead, I simply looked around at the way B2B marketing was evolving and changing, and realized that the technology marketers had access to wasn’t keeping up with these changes. Right then, I knew that B2B marketing automation was heading towards a seismic shift. And it’s finally out in the world! What are they doing on the web?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

Martech

OCTOBER 8, 2021

The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. Why we care. Learn more here.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Profiling 98

DemandBase

NOVEMBER 5, 2020

Instead, I simply looked around at the way B2B marketing was evolving and changing, and realized that the technology marketers had access to wasn’t keeping up with these changes. Right then, I knew that B2B marketing automation was heading towards a seismic shift. And it’s finally out in the world! What are they doing on the web?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video. Intent Data. Create multi-step outreach campaigns based on intent data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

MARCH 12, 2020

Being back at the B2B Marketing Exchange is like going for a family reunion, except everyone actually understands what you do for a living. We’ve put together our key learnings from Demandbase’s 9th (!) Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

Engagio

MAY 19, 2021

According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Ruth Stevens: Data Leads the Way.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! b2b #b2bmarketing #b2bmarketing ♬ original sound – kardashianshulu Effective advertising is all about reaching the right people with the right message at the right time. appeared first on Demandbase. The post 5 Game-Changing Tips to Supercharge Your Ad Strategy and Boost ROI!

ROI 71

ROI Ads Allocation DemandBase 71

DemandBase

AUGUST 10, 2020

What’s more, ABM as a category, strategy, and technology has shifted significantly among B2B marketers from being perceived as a nice-to-have to a strategic must-have. Some quick ABM adoption data from the 2020 ABM Market Research Study ). B2B firms see a 40 percent year-over-year increase in ABM budgets from 2019 to 2020.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. Data enrichment. ABM isn’t new, though. What ABM tools do.

Account Based Marketing 123

Account Based Marketing Enterprise Management Work Management Paid Content 123

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. This waterfall focuses on opportunities within a set of targeted accounts instead of individuals, correlating to B2B marketing’s shift to an ABM approach. . Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Engagio

OCTOBER 18, 2023

They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. I love the look and feel of Demandbase.” as well as what content the account is researching offsite (tracked using B2B intent data).

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Adobe Experience Cloud Blog

JANUARY 23, 2017

One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. How to Use Intent Data. Nurture known leads with personalized emails.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40