Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Do you have to rely on intuition and luck to turn your influencers into thought leaders? Your posts are more likely to be shared and your marketing list is growing.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Oktopost

DECEMBER 19, 2023

We’re thrilled to announce the launch of our latest feature, X (Twitter) Threads, designed to make scheduling X Threads from the Oktopost platform easy and intuitive. Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Work Management Twitter 69

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 65

Twitter Optimization Tips Display 65

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. It’s become an integral part of communicating with your B2B prospects and converting them into leads. Here’s how to make the most out of your B2B video marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. It’s become an integral part of communicating with your B2B prospects and converting them into leads. Here’s how to make the most out of your B2B video marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Madalyn is for Twitter, what Mari is for Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

OCTOBER 28, 2020

Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. No longer was the ball in the B2B marketers’ court – prospects became the ones with the serve. What is Thought Leadership Content?

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content. Businesses should use video on Twitter to promote new resources, tell stories, engage with a dedicated audience, and drive website traffic.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

New North

AUGUST 29, 2023

If you’re a B2B marketer, you’re responsible for generating leads. But when you’re in B2B tech, your SDR team can’t cold call down a list all day. Are you searching for B2B lead generation companies to help fill the gap? What should you be looking for when analyzing B2B lead generation companies?

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Sharpspring

APRIL 29, 2020

This is especially important for Business to Business (B2B) organizations. LinkedIn is more of a thought leadership platform. Blogs, videos and case studies are great ways your business can produce useful content. One school of thought was that because it was a business-related platform, post during business hours.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. In a B2B sales call, it’s not just the customer who is trying to find out if the product is for them. For a B2B brand trying to build authority, it’s about demonstrating results.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context. And the study is comparative between B2B and B2C.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

DiscoverOrg

JULY 3, 2018

Nurture closed-dead B2B sales opportunities. Our Chief Revenue Officer Patrick Purvis suggests: “Find out: Is there new leadership there? All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo. It’s unlikely that you’ll be signing the contract over Twitter.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Best B2B Marketing Conferences in 2021. The Sales 3.0

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Sometimes it can be hard to articulate the value of what you learned at an event to your leadership upon your return. 5) B2B Marketing Events to Watch in 2015. 1) If you go, be present. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

PathFactory

FEBRUARY 21, 2019

B2B Marketing Exchange 2019 is just around the corner and the PathFactory team is counting down the days. Whether you’ll be there or not, you can catch every quotable moment, golden nugget of wisdom, and beer-toting donkey (true story) by keeping your eyes on Twitter for the in-the-moment updates! Tim Washer. Follow: @timwasher.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

ClickZ

JULY 12, 2023

Shifting from a traditional B2B (business-to-business) model to a B2B2C (business-to-business-to-consumer) approach, the company has recognized the importance of understanding and engaging with end users while supporting its B2B partners. Join the conversation with us on LinkedIn and Twitter.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Exo B2B

FEBRUARY 27, 2020

The subject of influence marketing is so present in today’s marketing landscape that Lee Odden, an expert in B2B content marketing , devotes all his energy and the majority of his blog posts to it. This is a major tool in a “Thought Leadership” strategy, which we have done over a three-year period. Write to us.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). Must Read: Best Account Based Marketing Tactics: Dominate B2B Marketing in 2023 Leveraging Multi-Channel Engagement A.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Case studies (86%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Content Standard

MAY 24, 2019

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. The company maintains its @Partnerforce Twitter handle, and shares breaking news, learning opportunities, and more. Are You Highlighting Thought Leadership and Business Research?

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. LinkedIn Twitter. The “yelpficiation” of B2B is the rise of sites like G2, Capterra, and Trust Radius becoming real players when it comes to bottom-of-the-funnel content. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Brightedge

APRIL 12, 2021

Through thought leadership. But there are those B2B companies that see plenty of interaction on Twitter. Cultivate brand awareness through thought leadership. Thought leadership will establish you as a leader in your field and increase brand recognition. Through social media.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

Digital B2B Marketing

JULY 14, 2011

Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Part of the problem is that thought leadership marketing has lost all notions of actual thought leadership. A company or individual cannot be a thought leader in a vacuum.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Be A Real Time Thinker. Seriously, we did the math.)

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Digital B2B Marketing

MAY 24, 2012

B2B marketing can quickly become complicated. Scoring leads, establishing marketing automation, building thought leadership, creating demand… it isn’t easy. Here are ten lessons from Mom that B2B marketers (and really all marketers) would be wise to remember. Unfortunately, probably not.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B Thought Leadership B2B 100

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Adobe Experience Cloud Blog

APRIL 11, 2017

They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. At this time, there are a handful of companies in the B2B space (known as third-party intent data providers ) that can provide you with data on what your prospects are learning and talking about online.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

KoMarketing Associates

DECEMBER 30, 2013

But it all starts with our people, thought leadership, and contributions to the industry. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10 of the Best B2B Facebook Pages.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Televerde

MAY 8, 2020

My head is pounding from information overload, and I just need to get all this out before I forget half (or most) of it – so without further ado, here are my top 3 takeaways from this year’s SiriusDecisions Summit: Takeaway 1: Whether in B2B or B2C, we’re all in the business of people. B2B marketers: Don’t be afraid to take risks!

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Forrester B2B Sales 52

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Brandpoint

MAY 5, 2023

When it comes to social media advertising, manufacturing companies should allocate their budget to the platforms that their target audience is most active on, whether that’s LinkedIn, Facebook, Instagram or Twitter. LinkedIn is a great platform for B2B companies, while Instagram is more suitable for B2C companies.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Vidyard

MAY 18, 2015

To help light your creative spark, here are six brands that are proving that B2B marketing can be at least as exciting as it is in the B2C market. The company offers videos in different, watchable styles that engage audiences throughout the sales funnel, including bottom-of-funnel case studies and testimonials, and mid-funnel webinars.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52