B2B B2B Sales Consulting Emarketing 
Sword and the Script | B2B
AUGUST 29, 2023
Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Stay with me, I’ll bring this back to B2B in a moment.
Content Standard
NOVEMBER 16, 2023
Buyers are fed-up with irrelevant, unhelpful B2B content. A B2B marketing strategist and consultant, she helps clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenue.
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Contently
AUGUST 15, 2017
Yet in B2B marketing, there’s a reason they’re still incredibly popular. According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics. But that doesn’t mean B2B events aren’t affected by the digital revolution.
Marketing Insider Group
DECEMBER 3, 2020
In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners.
Marketing Insider Group
JUNE 22, 2020
In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. Source: eMarketer. It is a top tactic.
Biznology
OCTOBER 14, 2015
You’ll find out: New sources of B2B data you may not have known about before. Today’s most effective applications of data in B2B marketing. In this free 30-minute Biznology® webinar, Ruth Stevens shows you how to take advantage of B2B data as a source of leverage for business profitability. For more, visit www.ruthstevens.com.
PathFactory
MARCH 4, 2021
While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. It does not support sales in driving conversations and sales cycles with accounts that are stuck in status quo or in the funnel. Intent but unengaged.
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