Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing
Marketing Insider Group
FEBRUARY 6, 2023
As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing.
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