Leadspace

AUGUST 16, 2023

Persona creation is common in fields like marketing, user experience (UX) design, and customer service. It’s especially useful in sales and marketing when it comes to prioritizing leads for content marketing or sales engagement campaigns. As a result, persona-based marketing and sales campaigns/outreach can be off base.

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Outreach 62

The Lead Agency

MAY 13, 2024

Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. Every company and agency went on a mad dash to move mobile-first, motivated by the fear that overnight search engine ranking would plummet. This data makes sense.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Dig deeper: Marketing analytics: What it is and why marketers should care 2. Reaching buyers today is difficult.

Paid Content 141

Paid Content Enterprise Management Work Management B2B Marketing 141

Martech

MAY 25, 2023

Many companies do well in creating value for their customers, but the real key to a consistent growth engine is found in expanding value. Meaningful engagements drive customer lifetime value In its simplest form, customer engagement refers to how brands interact with customers at every stage of the customer journey.

Ideal Customer Profiles 106

Ideal Customer Profiles Lead Scoring Lead Ranking Marketing AI 106

6sense

DECEMBER 9, 2021

Sure, it’s an amazing workout, but so is the spin class at my local rec center for a hell of a lot less money. See More: 5 Principles for Sales Enablement Success — According to B2B Decision-Makers. What Community Means in B2B. When B2B communities wither and die, it’s usually because their focus is too broad.

Class 62

Class Communities B2B Marketing Ad Building 62

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources. This model can score new leads and classify existing opportunities in the sales pipeline.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Marketing Insider Group

JUNE 22, 2020

I have learned quite a bit in my nearly 30+ year marketing career. Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. Truly a “lead generation machine”! Not only did former SAP.

Demand Generation Agencies 166

Demand Generation Agencies Demand Generation Class Demand 166

Leadspace

MAY 15, 2024

Last week our team had the privilege of attending the Forrester B2B Summit 2024 in Austin, Texas, and it was one heck of an experience. Wherever we met you at the event, we truly enjoyed telling you about Leadspace and learning what kinds of problems sales and marketing teams are facing when it comes to operationalizing B2B buyer data.

Forrester 62

Forrester Lead Ranking Lead Scoring B2B Sales 62

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. Sibling rivalry is real!

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Drew Neisser

SEPTEMBER 17, 2022

B2B market research. When done right, it’s a tentpole for an entire quarter’s worth of marketing activities. A resource to help SDRs transform leads into genuine opportunities. The business value of B2B market research . The business value of B2B market research .

Research 52

Research B2B Marketing Advertising Agencies B2B 52

Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Biznology

FEBRUARY 25, 2020

B2B lags in digital. Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. But they’ve noticed that B2B digital experiences aren’t keeping up with their expectations.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Constantly challenging previous assumptions is the first step towards extracting value from actionable data in new ways, no matter what the arena (or game). value to our customers? Improving — and streamlining — customer value. How (And Why!)

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketo Engage.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Work Management 124

Leadspace

JUNE 28, 2021

For B2B marketers, seeing low conversion rates, high email bounce rates, and poor pipeline velocity can be extremely frustrating. For B2B salespeople, reaching out to a prospect at the wrong time or without the relevant information on hand can damage rapport and even break a deal. Is it mistargeted content? Faulty targeting?

Lead Ranking 118

Lead Ranking Ideal Customer Profiles Marketing Qualified Leads Sales Qualified Leads 118

Marketing Interactions

OCTOBER 5, 2022

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Given the use case, what dimensions of value are important to your customer?

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

6sense

MAY 12, 2020

6sense , the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers to leverage Bombora’s Company Surge® intent within the 6sense Account Engagement Platform. About 6sense.

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

Circle Studio

SEPTEMBER 17, 2020

Mere weeks into 2020, B2B marketers and business leaders everywhere found themselves scrambling to adjust their forecasts, strategies and marketing plans in response to an “unprecedented” global pandemic and the ensuing economic fallout. So how should it impact your B2B marketing efforts?

Planning 97

Planning B2B Marketing Advertising Agencies B2B 97

LeanData

JANUARY 20, 2021

B2B marketers invest an extraordinary amount of time, energy and resources creating demand for their products and services. However, far too many fail to deliver those precious leads to the right team member for timely follow-up. Poor lead management contributes to a 25 percent reduction in potential revenue (Gartner).

Lead Management 93

Lead Management Work Management Marketing Management Marketing Analytics Tools 93

Martech

MARCH 24, 2023

Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” They could focus on new customer acquisition, which is essential, but they had a more significant opportunity if they focused their marketing efforts on their current customer base.

Branding 123

Branding Brand Identity B2B Acquisitions 123

Zoominfo

SEPTEMBER 5, 2023

With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside. Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

The Point

OCTOBER 22, 2020

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”. When Should I Stop Nurturing a Lead? The post When Should I Stop Nurturing a Lead?

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

Webbiquity

NOVEMBER 17, 2022

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. It’s optimized to convert visitors into leads or sales. Key Takeaways.

Landing Pages 208

Landing Pages Optimization Conversion Rate Lead Scoring 208

Zoominfo

MARCH 8, 2022

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Webbiquity

AUGUST 18, 2020

A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. They were ranked on both the number of total reviews (popularity) and average ratings (quality). Leading Edge Virtual Event Platforms. Total reviews: 339. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. The primary goal may be to meet a specific word count or number of blog posts per month without necessarily adding substantial value to the reader.

SEO 104

SEO Marketing & Strategy Content Lead Scoring 104

6sense

OCTOBER 5, 2021

6sense, the market leading account engagement platform , today announced the acquisition of Slintel , the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Essential account and contact-level data and insights for B2B revenue success .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Lead Scoring Lead Ranking 62

6sense

DECEMBER 10, 2021

6sense , the market leading account engagement platform, today announced the acquisition of Slintel, the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Essential account and contact-level data and insights for B2B revenue success .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Acquisitions B2B 62

Metadata

SEPTEMBER 8, 2022

The acquisition expands current capabilities, adding website personalization and ABM capabilities to their Marketing Operating System. Metadata.io , the marketing operating system for B2B, has acquired Reactful , a real-time web optimization and personalization platform for B2B marketers.

Traffic 59

Traffic B2B Marketing Paid Search Agency Advertising Agencies 59

Valasys

SEPTEMBER 21, 2021

Data is the fuel that helps the revenue engine of B2B organizations to run as they should, and the best B2B businesses know that really well. After all, B2B data is the backbone of your branding strategy. Today, B2B brands are grappled with the problem of low ROI or poor campaign results.

B2B Sales 52

B2B Sales B2B Marketing Ideal Customer Profiles Advertising Agencies 52