Despite 61% of B2B buyers being influenced by word of mouth and 51% of organisations understanding that your digital footprint affects your search ranking, business managers are simply not willing to commit a sufficient amount of their teams time to plan, execute and measure social media activity. Paul Taylor explains that one of the fastest growing social behaviours is for senior decision makers in a B2B environment to manage their social profile. Last week the Financial Times ran a special report on digital and social media marketing. It’s not my job. It’s yours. MORE >>

Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing. Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway. Also, if you’d be interested in joining a dedicated LinkedIn Group focused around identifying and discussing the key trends emerging in B2B Marketing please let us know. Join the movement. Finally enjoy the video! MORE >>

Take a whole selection of statistics from the heady world of b2b. In March of this year, we thought it would be worthwhile to piece together some of this research (call it content curation if you will) to tell a meaningful story on the state of the nation for B2B marketers. From B2B companies being ahead of their B2C rivals in social media adoption to the truth about how active C-level execs are online, the post painted an interesting and pretty compelling picture of what was going on out there. B2B influencer CK spreading the word. Then spread the word. Objectives. MORE >>

Unfortunately, B2B seems to have an image problem. That’s why we produced our follow up to vital statistics for b2b marketers – providing a veritable feast of new statistics for our counterparts to digest. The aim: to capture the B2B zeitgeist, helping people make sense of what’s really going on out there. But then again who doesn’t want to learn about the big shifts in B2B while drying the dishes. B2B marketing boring? But this isn’t just about us – there are a whole host of facts and stats hidden away that we want you to share to help B2B marketers at large. MORE >>

As a result many B2B marketers have been left behind in the Pinterest marketing rush, unable to determine how to market their services effectively on it… We aim to look at who has been pioneering the use of Pinterest as part of their content marketing strategy and what B2B marketers can learn from them. Many B2B companies will recycle old content that is partially visual, such as the cover page of a white paper, in order to expand their repertoire. B2B B2B campaigns B2B marketing B2B Social Media Social media Uncategorized b2b trends content marketing social media MORE >>