| | | Achieve Market Leadership | |  B2B | 27 articles |
| Page 1 of 1 | Previous | Next | ACHIEVE MARKET LEADERSHIP FEBRUARY 28, 2013  4 Reasons Why Google+ is a Killer B2B Social Media Platform My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. What is your B2B company doing to take advantage of it? Google Now. | ACHIEVE MARKET LEADERSHIP NOVEMBER 10, 2011  6 Ways That Facebook is Better Than LinkedIn for B2B Marketing In my recent blog, originally published on Social Media B2B , I discussed how we work with many B2B clients who want to engage with their audience via social media. You would think LinkedIn would be better for marketing to B2B customers. The only problem is that it’s not as good as Facebook for B2B marketing. It’s designed for business. People use it only for business. | | | | | |
| ACHIEVE MARKET LEADERSHIP MAY 23, 2011  Why waste your money on B2B Social Media? Many B2B professionals are still skeptical. Janet, a senior exec at one of our B2B clients, recently said to me, “Social media just doesn’t feel like an important area of investment for us. While no one can deny the explosive popularity of social media, for B2B, some hard core justifications are still AWOL. Perhaps the question is why should B2B social media be any different? | ACHIEVE MARKET LEADERSHIP FEBRUARY 28, 2011 YouTube for B2B Marketing – Really? Isn’t it for consumers and not B2B? Most people agree that video is becoming important to B2B. Here is one example of a great B2B YouTube Channel. We help many companies with marketing and social media strategy. More and more, the topic of YouTube is coming up and people are asking why they should invest in a YouTube channel. . They express many concerns: What’s the ROI? We see the value of video, but why YouTube specifically? For example: Video can engage your audience better than other media. Studies show decision-makers want to watch, not read. Let me know! Interactiv | | ACHIEVE MARKET LEADERSHIP JULY 27, 2012  72 Fascinating Social Media Marketing Facts and Statistics for 2012 LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Just 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). Interactive | | | | | | | |
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ACHIEVE MARKET LEADERSHIP | FRIDAY, DECEMBER 14, 2012  Humor Me! Lighten Up Your B2B Marketing and Get Results
Let’s face it, introducing humor in your B2B marketing mix can be a bit scary and feel risky. In today’s world of information overload how do you stand out in the crowd? Humor is a powerful way to make that initial connection and a great way to deliver results. We found this recent Social Media Today article with some helpful ‘digestable’ ways to think about diving in. Think witty, not comedy. Stories, stories, stories. The truth is funny. Vet internally. Get thee to a great ‘writery’ Measure the ‘right’ things. Other Interesting Topic MORE >> -
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, SEPTEMBER 5, 2012  5 Ways to Use B2B Social Media to Improve Content Sharing
This article provides a good example of how B2B organizations should share custom content across their websites and all social properties to help drive traffic and leads. Are you utilizing social media marketing to its full potential when it comes to custom content sharing? Read the full article here. Interactive Lead Management MORE >> -
ACHIEVE MARKET LEADERSHIP | THURSDAY, MARCH 29, 2012 The Social Media Networking Marathon
While 86% of B2B firms are using social media in their marketing solutions only 32% are engaging on a daily basis. Social media networking is more likened to a marathon than a sprint. Interesting article which also shows that about 61% of brand advocates would buy products up to one year after a social media campaign has expired. Have you developed a vision and goals to keep your momentum going? Read the full article here. Interactive Other Interesting Topics MORE >> -
ACHIEVE MARKET LEADERSHIP | THURSDAY, DECEMBER 6, 2012  B2B Content Marketing: Adoption Surging, but Objectives Are Shifting
A recent survey around B2B content marketing shows that while engaging customers is still the top objective; thought leadership, educating the market and SEO are gaining ground. Additionally, content curation is gaining traction as a popular form of content marketing–though it’s still in it’s early stages 57% of B2B marketers are using this tactic. We’re curious, is content curation part of your content marketing strategy? Read the full article here . Other Interesting Topics MORE >> -
ACHIEVE MARKET LEADERSHIP | THURSDAY, OCTOBER 18, 2012  Content Marketing The #1 Driver Of Leads For B2B Marketers
A recent study by B2B Magazine identified content marketing as being the most important tool for generating leads outscoring brand awareness, thought leadership and sales. Two-thirds of B2B marketers said they would be “very” or “fully” engaged in content marketing by next year—indicating a significant (33% to 66%) increase over 2012. Don’t forget the 3Rs of Content Marketing to insure you are getting the most use from each piece of custom content: Reuse. Repurpose. Regenerate. To view more refults from this study view the full article here. MORE >>
- Top B2B Firms Gaining Significantly More Leads Via Social Media Campaigns ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 2, 2012
- Five Ways to Engage Twitter Followers ACHIEVE MARKET LEADERSHIP | MONDAY, AUGUST 27, 2012
- Creating Marketing ‘So Good it Feels Like Service’ ACHIEVE MARKET LEADERSHIP | THURSDAY, OCTOBER 11, 2012
- Five Tips to Rev Up Your Content Marketing ACHIEVE MARKET LEADERSHIP | TUESDAY, OCTOBER 16, 2012
- Interesting Google+ Case Study ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MAY 23, 2012
- Interesting Takeaways From Q&A with Amex CMO ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MARCH 21, 2012
- Five Marketing Lessons from Fantasy Football ACHIEVE MARKET LEADERSHIP | TUESDAY, SEPTEMBER 18, 2012
- 8 Strategies For B2B Marketing Success ACHIEVE MARKET LEADERSHIP | MONDAY, SEPTEMBER 17, 2012
- Top 10 B2B Marketing Mistakes ACHIEVE MARKET LEADERSHIP | FRIDAY, AUGUST 3, 2012
- The Ramp Up of Data-Driven Marketing ACHIEVE MARKET LEADERSHIP | TUESDAY, MAY 22, 2012
- Creating Sustainable Ongoing Communities with Tweetchats ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MAY 2, 2012
- Evaluate, Execute and Evolve ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 23, 2012
- Social Marketing Will Change Your Business ACHIEVE MARKET LEADERSHIP | THURSDAY, FEBRUARY 21, 2008
- Have Enterprises Fully Embraced Social Media Yet? ACHIEVE MARKET LEADERSHIP | WEDNESDAY, FEBRUARY 27, 2008
- B2B Marketing Budgets 2008 - How Will Online and Social Media Fare? ACHIEVE MARKET LEADERSHIP | WEDNESDAY, FEBRUARY 27, 2008
- New rules for marketers ACHIEVE MARKET LEADERSHIP | TUESDAY, MARCH 24, 2009
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