WebMarketCentral

JUNE 21, 2007

Here in the second of three posts on the effectiveness of specific Web 2.0 social bookmarking sites at driving B2B website traffic, based on my two-month test, are the mid-tier sites. These sites drove a meaningful though not large volume of traffic across the half-dozen B2B websites and blogs in the test. tags: Web 2.0,

Web 2.0 20

Web 2.0 Tagging B2B Thought Leadership Thought Leadership 20

WebMarketCentral

JUNE 26, 2007

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 The percentages shown below are the proportion of total Web 2.0 MyWeb 2.4% MyWeb 2.4%

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

WebMarketCentral

MAY 15, 2007

Does Web 2.0 social tagging help drive B2B web traffic? Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 Three weeks after tagging a thought-leadership piece from the site on 40+ Web 2.0 Still, the Web 2.0 Conclusion: Web 2.0

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

Smashmouth Marketing

JUNE 30, 2009

What can Obama teach us b2b marketers? Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. It's about branding, educating the market, and thought leadership. Or to see the shift from "Web 2.0" Don't overwhelm a blog topic. Stick with what you know.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

What can Obama teach us b2b marketers? Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. It's about branding, educating the market, and thought leadership. Or to see the shift from "Web 2.0" Don't overwhelm a blog topic. Stick with what you know.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? The web did not replace either.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JUNE 2, 2010

The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble. So these are the top 4 most common mistakes B2B Marketers make in Content Marketing. Sounds easy right? That’s true, definitely.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Share your thoughts, post a comment.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. This is sometimes referred to as thought leadership. Well if you're into online marketing and you're down with web 2.0. B2B podcasting, business blogs. Drive website traffic.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

MARCH 24, 2007

Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Call it web 2.0 or the YouTube generation - whatever - people expect more from the web and they expect more from your website.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Oh and that means thinking ahead. OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Oh and that means thinking ahead. OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

The Effective Marketer

AUGUST 30, 2010

Online success comes from thinking like a journalist and a thought leader”. That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 11, 2010

Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.] is known for quality content and I have attended a couple conferences (I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an [.] United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Online Marketing Institute

MARCH 13, 2011

Zoho BPM (3) Business Intelligence (14) Cloud Computing (13) Content Mgmt (15) CRM Best Practices (493) CRM Industry News (314) CRM Technology (521) Customer Experience (16) Customer Service (156) E-commerce (28) Enterprise 2.0 (6) 6) ERP (17) Internet Cust. 6) ERP (17) Internet Cust. ERP Internet Cust. ERP Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? 1 “leadership competency” of the future. How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers?

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Ask any thought leader or search marketer – high quality, relevant content is still one of the most important factors for ranking. B2B content marketing requires walking a fine line between SEO and lead generation.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Adobe Experience Cloud Blog

AUGUST 5, 2011

At the time, I thought the best gift I could offer was a Marketing Operations mindset. It was a lot tougher than I thought it would be. But it flushed out my thinking for what I now call Marketing Operations 2.0, Align the yin to Web 2.0’s Sustainable market leadership. Compliance leadership.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

WebMarketCentral

NOVEMBER 13, 2007

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

AUGUST 29, 2007

In this podcast , Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic. I cited three specific examples of promoting client thought-leadership content through Web 2.0 I also talk about the results of my research on using Web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

SEPTEMBER 18, 2007

On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. social media. And then they will write about you!

PR 20

PR Rules Web 2.0 Wiki 20

The Effective Marketer

MARCH 9, 2010

Let me know what you thought of these designs and if you have any to submit, please contact me! You can follow any responses to this entry through the RSS 2.0 Reply B2B Email Design – Gallery 2 « The Effective Marketer says: March 17, 2010 at 12:22 pm [.] That’s it for this installment of Email Design Gallery.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. One intriguing concept is to build your own industry-specific Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

JANUARY 11, 2010

To Gain Market Intelligence The fact that customers, prospects and industry thought leaders are all using Twitter make it a valuable tool for monitoring the topics and concerns being discussed. Tags: Web 2.0 Tweeting content of your own that will interest them (i.e. Social Tagging.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

JULY 9, 2007

Instead of writing press releases as one-way, frequently ignored communication exclusively with the media, write news releases about thought-leadership content, directed at prospects. Distribute and promote your news through Web 2.0 Give your readers a way to respond to you and share your information.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

Online Marketing Institute

JULY 9, 2009

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. Were increasingly using social media for our B2B clients.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

APRIL 6, 2009

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing. Tags: Web 2.0

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Vidyard

JULY 18, 2017

That’s what modern B2B marketing lacks: the human factor. Even today, if you search for B2B marketing best practices, 9 out of 10 articles are on demand gen, account based marketing (ABM), and these traditionally “growth-oriented practices” that were crystalized during that web 2.0 They want value.

B2B Thought Leadership 65

B2B Thought Leadership Marketing Automation Services Account Based Marketing Business 65

Marketing Insider Group

JANUARY 2, 2013

Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 You want to be a thought leader? It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. Become an Expert.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Marketing Insider Group

JULY 27, 2010

If you’ve ever walked into any retail store and been hounded by a sales rep then you know how annoying it can be for a B2B decision maker or influencer who is truly “just looking.” Many B2B Marketers just stop here and give up. These contacts may even get tossed. But they miss out on all those highly targeted offers.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? You can be anyone - from a soccer coach to an executive leadership coach.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Liz Bonilla. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100