Sprout Social

FEBRUARY 11, 2021

Our #SproutPartner MVP actively supports their agency peers and community by facilitating important conversations, providing insights and sharing resources as well as their expertise. It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. SproutPartner MVP.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 109

LEADership

JANUARY 7, 2014

to heads of organizations and associates I work with—I consider myself blessed to encounter these personalities who enlighten me with their thoughts. , to heads of organizations and associates I work with—I consider myself blessed to encounter these personalities who enlighten me with their thoughts. HAPPY NEW YEAR EVERYONE!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Peer-to-peer B2B 40

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” “We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” How did ClickUp go from zero to 8M users in just a few years?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Tomorrow People

NOVEMBER 12, 2018

Customer experience is a burgeoning area of B2B marketing, elevating human touch in a world of new technology. The futurologist’s research allowed Verint to develop thought leadership content that made it a leader in its field, but it also led the company to change its own approach to marketing.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Tomorrow People

NOVEMBER 6, 2020

From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. The case for change.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Adobe Experience Cloud Blog

JUNE 11, 2021

Even though this past year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, demonstrating how bringing together the right mix of creativity, content, and data can improve every experience. Center Parcs. Roche (nominated by 3|SHARE). The Ambassador. Pitney Bowes. RS Components.

Peer-to-peer 95

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 95

Oktopost

JUNE 19, 2020

A CEO committed to personal engagement sends the message, “We’re a company that wants a personal connection with you,” can greatly increase prospects’ confidence in making purchases and recommending products to peers. With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Absolutely.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Marketing Insider Group

FEBRUARY 3, 2014

As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. At a recent meeting I attended with some of the best minds in B2B Marketing, I was introduced to Columbia University’s Center For Creative Leadership whitepaper on Learning Agility by my friend Carla Johnson.

Planning 100

Planning Peer-to-peer B2B Thought Leadership Thought Leadership 100

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Or to promote their brand, or generate sales opportunities. Accustomed to treating LinkedIn as an online CV, many people find it difficult to switch to the business side of the platform.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

SalesIntel

NOVEMBER 21, 2022

In the face of fierce competition, B2B companies are often sensing that their SDRs are unable to convey a compelling brand story that will set themselves apart. Solution: Get A Reliable B2B Data Partner. Simultaneously, you can partner with a reliable B2B data partner to reach prospects faster and keep sales reps motivated. .

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

Webbiquity

JUNE 20, 2019

Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. This will help increase the exposure of your company’s messaging, and if other employees see their peers posting, they can be influenced to start sharing company updates as well. Before you start.

Linkedin 224

Linkedin Brand Identity Branding Ideal Customer Profiles 224

Strategic-IC

JANUARY 13, 2021

90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. How can you bring it into the present? But how can you embrace this new concept? Simple—with employee advocacy.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Onalytica B2B

SEPTEMBER 12, 2017

When presented with the question of identifying your target audiences, you will likely hear a number of differing opinions on whether to use some sort of technology or human intelligence to find and pick the right influencer. In-flu-who? Identifying your influencers- Tech or talent? And if they can really help you achieve your KPIs.”

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Zoominfo

OCTOBER 22, 2019

Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears. “We have different people lead sessions, so it’s not just sales leadership. It’s also our CMO, we bring in outside thought leaders. Let’s get into it.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Heinz Marketing

APRIL 4, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every episode past, present, future all available on salespipelineradio.com. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Content4Demand

FEBRUARY 28, 2020

In 2019, Brian Fanzo’s B2BMX keynote on millennials was so popular that this year, the B2B Marketing Exchange brought him back for an encore. Some 82% of B2B buying committees now include at least one millennial, according to Fanzo. Some 82% of B2B buying committees now include at least one millennial, according to Fanzo.

B2B Thought Leadership 53

B2B Thought Leadership B2B Marketing Effectiveness Thought Leadership 53

Content4Demand

JUNE 2, 2021

Even though influencer marketing is commonly associated with B2C brands and social media celebrities promoting various products, the strategy continues to make waves in B2B, poising it for more growth throughout 2021. This created the perfect opportunity for influencer marketing to close the gap with an air of relatability and assurance.

B2B Marketing 52

B2B Marketing Planning B2B Peer-to-peer 52

6sense

NOVEMBER 5, 2021

And my team still remembers the frantic deluge of a-ha s and snippets I bombarded them with during the presentation. Brent had such a perfect pulse of our customers and B2B marketing overall, and I walked away with real revelations about how we do business. These were some of my key takeaways. But the problem is, so did everyone else.

Ideal Customer Profiles 48

Ideal Customer Profiles Peer-to-peer Gartner B2B Thought Leadership 48

Biznology

JULY 23, 2014

These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. They still rely on trade shows and events for product information–second only to peers and colleagues. Thought leadership. Encouraging, isn’t it?

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. The word is “LinkedIn.”.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

6sense

SEPTEMBER 14, 2021

And my team still remembers the frantic deluge of a-ha s and snippets I bombarded them with during the presentation. Brent had such a perfect pulse of our customers and B2B marketing overall, and I walked away with real revelations about how we do business. These were some of my key takeaways. But the problem is, so did everyone else.

Buy 48

Buy Peer-to-peer Gartner B2B Thought Leadership 48

Biznology

MAY 29, 2013

By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

SalesIntel

FEBRUARY 15, 2024

Why LinkedIn Prospecting Holds Significance LinkedIn boasts a vast user base exceeding 810 million individuals globally, offering a rich source of both B2C and B2B clientele. Sales prospecting on LinkedIn is preferred by most salespeople. While effective, these methods often prioritize direct sales pitches to convert leads into customers.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? What is B2B prospecting? And how can you ensure your efforts are as effective as possible?

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. What is B2B Tech Yelpification? Business technology purchases are no less important.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Adobe Experience Cloud Blog

MARCH 19, 2018

If you have don’t have a blog or resources section on your website, maybe you need to build the business case for content marketing to present to less fearless marketing executives. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. Stop creating content that no one wants.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Adobe Experience Cloud Blog

JUNE 28, 2017

But for B2B products and services, especially those with a long, complex buying process, the brand needs to be accompanied by information the buyer cares about. But for B2B products and services, especially those with a long, complex buying process, the brand needs to be accompanied by information the buyer cares about.

Lead Nurturing 134

Lead Nurturing Top of Funnel Video Marketing Account Based Marketing 134

Heinz Marketing

SEPTEMBER 7, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled “ Wanna Be CMO of a B2B Travel Company Right Now ? As a marketing leader, not only in travel, but in B2B travel, this has been an interesting year.

Top of Funnel 87

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 87

Oktopost

MAY 24, 2020

Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But with an abundance of marketing technology and most B2B marketers not IT trained, the synergy between marketers, sales professionals and IT teams matter even more. Be transparent.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Tony Zambito

OCTOBER 27, 2010

.  Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.    A macro trend that Lauren notes and that Paul Greenberg has written about frequently is that buyers are seeking “consumerized” types of experiences despite being in the B2B environment. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: The B2B Millennial Buyer Survey Report. Research shows that B2B buyers don’t appreciate a hard sell.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Inbox Insight

APRIL 20, 2023

B2B thought leadership marketing ranks in the top 5 content marketing goal priorities for 42% of B2B marketers , highlighting how quality content from subject matter experts can provide truly valuable insights for B2B buyers. As a result, buyers look for short cuts to help them navigate their decision making.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52