Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 128

Social Media Media Blogger Co-Registration 128

Chris Koch

APRIL 2, 2010

This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Let’s face it, even if it was possible to curl up in front of the fire with a glass of wine and our B2B products and services, no one would do it. It’s the same in B2B. Image via Wikipedia.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 8, 2018

According to Wikipedia: “At its height, the chain had 48 locations in thirteen states. The quote is this: “Red Bull is a media company that happens to sell energy drinks.” (See Nevertheless, think about it: The leap from seller of a sports drink to international media powerhouse is neither an obvious nor easy one.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

Chris Koch

NOVEMBER 11, 2011

In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds. I recently did a search on some well-known B2B technology brands and compiled their taglines in the list below. Applying thought. Image via Wikipedia. Agility made possible.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds. I recently did a search on some well-known B2B technology brands and compiled their taglines in the list below. Applying thought. Image via Wikipedia. Agility made possible.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. Facebook is ready, at last, for the B2B prime time. B2B marketers were early to the content marketing game. I encourage readers to add their own. . I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   Many of today’s modern movements related to experience design, social media, and digital engagement have in their DNA at least a molecule of interactionist theory.    Brian Solis , a thought leader on social media and author of Engage! . 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.      Putting pressure on B2B leaders to adopt a buyer experience design orientation of their marketing, sales, and support capabilities. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. We should expect those prices to change as social media takes hold among buyers.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. We should expect those prices to change as social media takes hold among buyers.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Digital B2B Marketing

FEBRUARY 9, 2012

Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion. The problem is thought leadership has become a catchall for any marketing that includes content.

Thought Leadership 100

Thought Leadership Wikipedia Paid Search Agency Blogger 100

LEADership

MAY 5, 2014

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, i.e., utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Big Data CAN be a big deal for B2B marketers , but you have to share data across the organization.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Webbiquity

FEBRUARY 20, 2018

Though Wikipedia may say home computers “became common” during the 1980s, it took 25 years for the computer industry to ship one billion PCs. But it’s not just millennial consumers: 40% of smartphone and tablet owners search for B2B products on those devices. ( 3: Nine Social Media Marketing Stats You Can Use. #4:

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

KoMarketing Associates

NOVEMBER 1, 2016

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? Why B2B Marketers Should Care.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

WebMarketCentral

JULY 9, 2007

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. Wikipedia also provides a pretty good definition. tags: interactive PR, Seana Mulcahy, MediaPost, David Meerman Scott, The New Rules of Marketing & PR, book, Six Pillars blog, social media, Web 2.0

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

Biznology

APRIL 18, 2013

Photo credit: Wikipedia. You might not realize it, however, from all the hand-wringing about the end of the news media. Let’s look at some of the trends: The news media is shedding journalists. With social media, people now graze for news and tend to read articles or view videos from an array of sources.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

KoMarketing Associates

OCTOBER 28, 2013

My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased. For marketers, the thought of having scores and scores of data about our customers seems fantastic. Educate company leadership on the value of social. Social for Lead Generation.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Adobe Experience Cloud Blog

JUNE 16, 2016

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers. The Many Roles of Social Media.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Convince & Convert

MAY 31, 2012

This is Episode 18 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ike, and our Social Media Stat of the Week ( this week : 16% of CEOs are active in social media). Jay’s Thought of the Week. They asked B2B companies, “What was your best social media format?

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Industrial Marketing Today

MAY 11, 2011

Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. What is thought leadership? Building thought leadership with technical content. to the engineering company.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Image credit: Wikipedia. ” — 2018 Trends: B2B Marketing , Edelman. .

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So the focus is really on a new kind of leadership. It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So the focus is really on a new kind of leadership. It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

APRIL 3, 2020

4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers. * A great example of a website that produces amazing evergreen content is Wikipedia. To grow a marketing agency in 2020, you have to think of yourself as a media company in order to grab people’s attention with comprehensive evergreen content and a unique angle.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? How Is PR Changing? What I’m about.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Adobe Experience Cloud Blog

AUGUST 14, 2018

It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. These generated a lot of shares initially, which could then be used as social proof to tackle larger media outlets.

Case Studies 118

Case Studies Case Study Studies Content Marketing 118

Adobe Experience Cloud Blog

DECEMBER 5, 2016

It’s so easy to get buried in blogs, social media, and other digital channels that we forget to look up now and then. Scott Abel is the F ounder, CEO, and Chief Strategist at The Content Wrangler , a global digital media company and online magazine for the content industry. Wikipedia is a great place for inspiration.

Marketing Attribution 48

Marketing Attribution Content B2B Thought Leadership Conference 48