Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. People like to be heard and want to know that their thoughts and opinions matter. If So, Why or Why Not? .

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

DECEMBER 15, 2017

Consider: Research on your customers’ behaviors, expectations, and demands. Internal experiments—even if they’re small in scale—that can produce outcomes to share with leadership. who is aligned with your thinking and can coach your messaging to the rest of the leadership team. What works best? But does this more, more, MORE!

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Marketo CMO 134

Adobe Experience Cloud Blog

OCTOBER 17, 2017

For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. According to Marketo’s State of Engagement research, the answer is irrelevant content. Sales Engagement tools, like Marketo ToutApp, help to bring these two teams together. The answer may surprise you.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 11, 2017

Recent research found that the average office worker receives 121 emails every day. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Today, many of your buyers do their own research long before they enter an active sales cycle. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

DECEMBER 19, 2018

To cut through the opinions and projections, with research from the RAIN Group Center for Sales Research, we share cold hard facts from buyers, sellers, and sales leaders. Value is not only one of the 9 keys to B2B sales success , but also at the center of the sales competency wheel. The Sales Stats You Need to Know.

Stats 134

Stats B2B Thought Leadership Opinions Thought Leadership 134

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. AI is Being Rapidly Adopted—So Don’t Get Left Behind.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Adobe Experience Cloud Blog

JULY 12, 2017

When I wanted to listen to my customers, I often had to spend a lot of money and time on qualitative and quantitative research. Research can be a great tool but it only captures customer feedback at one point in time. I’ve been in plenty of organizations that did not have a community. How are they using your product or service?

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. There’s vast opportunity for B2B brands to use intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Adobe Experience Cloud Blog

JUNE 20, 2018

In fact, a report on B2B lead generation presented by the Technology Marketing Community on LinkedIn showed that only 16% of marketers believe their current efforts are extremely effective. Measure success at each stage of the funnel and use B2B-centric metrics. Putting an ABM strategy in place is just the beginning.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Keyword and user intent research —core components of modern SEO—are highly effective practices for defining the types of content you need to create. Every organization will prefer different channels, but organic search should always be a priority: 71% of B2B decision-makers begin their journey with a general web search.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Adobe Experience Cloud Blog

DECEMBER 17, 2019

“There’s no sign of [natural language processing] NLP and deep learning research slowing down anytime soon, and you can expect the search engines to shift even further from keywords to intent in 2020”. Keep your planning process open so you can take advantage of the continual insights we are gaining as B2B marketing professionals. .

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

JANUARY 22, 2020

In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales. By conducting this research, you can determine which behaviors are the best indicators of buying intent. Marketo marketing automation platform makes lead follow up easy. From there, you can create a weighted score for each action.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. a student doing research or a candidate looking into your company), but a lead is someone with the right profile–specifically the right demographics and behavior, and ideally even the right account type. Author: Heidi Bullock Often in life, more can be wonderful.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Adobe Experience Cloud Blog

MARCH 22, 2017

Buzzwords become dated terms as time passes, but it’s just the tip of the iceberg for ABM as more B2B marketers than ever are realizing its significant impact and value. But account-based marketing is not to be ignored and it’s not just another buzzword. Why Is Account-Based Marketing Gaining Traction?

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. Every great B2B company started out as an entrepreneur’s dream. With years of deep quantitative research under her belt, she’s able to enable her readers to make important decisions in order to get your content to its maximum potential. . MKTG4904: Thought Leadership.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Adobe Experience Cloud Blog

FEBRUARY 5, 2015

Over the next 15 weeks—I’ll spend time here sharing thoughts, suggestions, and insights around specific items from the research that will hopefully be useful to you as you navigate this transition and rethink your approach to marketing over the next 3-5 years. Engagement Marketing b2b Consumer'

Marketo 48

Marketo Customer Surveys B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

MAY 15, 2019

For many B2B companies, segmenting with parameters like title, industry, and role is the extent of their efforts. Why target the busy executive who won’t have time to read your content when you can target the person tasked with researching technology and reporting to them? Five tips for effective audience segmentation.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

nDash

JANUARY 13, 2022

Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. Keyword research plays a pivotal role in whether or not your content ranks the way you want or if it gets lost in the shuffle. Use Ahrefs for keyword research, track keyword performance, analyze competitor’s keywords, and perform content gaps.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. But as they say, webinars are simply the gateway drug for a broader video strategy!

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

NetLine

JULY 23, 2020

In the middle of the world being turned upside down , businesses are quite cognizant of the changes in the B2B marketing landscape. . By studying what the best B2B marketers are doing today. DOWNLOAD The 2020 B2B Marketing Trends Report: Brand, Content & Sales-Marketing Alignment . How can they accomplish this? .

Marketing Report 85

Marketing Report Top of Funnel B2B Marketing Webinar Metrics 85

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet. Why is Data on Buying Intent the Key? .”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

MAY 24, 2019

In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. LinkedIn is where the pros go, so it’s long been the gold standard for B2B marketers.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Mari Smith is a social media thought leader, Facebook marketing expert, globe-trotting speaker, and an author. JnNsHDVRbY.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

JULY 6, 2018

According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. The post How to Generate the Leads that Sales Wants with Paid Social appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Adobe Experience Cloud Blog

JUNE 29, 2018

In the latest Top Performance in Sales Prospecting research report, 488 B2B buyers revealed the top five offers that are most likely to sway them to accept a meeting or connect with you. Those include: Primary research data relevant to the buyer’s business. Content 100% customized to the buyer’s specific situation.

Cold Calling 134

Cold Calling B2B Thought Leadership Outreach Ideal Customer Profiles 134

Adobe Experience Cloud Blog

OCTOBER 24, 2018

And with B2B data decaying at such a rapid rate—about 70% annually —for many businesses, even employing every strategy doesn’t quite cut it. ZoomInfo research has found that as many as 40% of business objectives fail due to bad data, costing US businesses more than $611 billion annually. There’s no perfect process.

Marketing Management 128

Marketing Management CAN-SPAM B2B Thought Leadership Zoominfo 128

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

MAY 3, 2019

So you’ve done your research, market opportunity assessment, and competitive analysis. Nothing demonstrates a brand’s desire to truly put its customers and—for B2B businesses—put its customers’ customer first, then providing a website and local content in the language of the market you are in. Do not overlook the importance of this.

Marketing Management 133

Marketing Management Business B2B Thought Leadership Advertising Agencies 133

DiscoverOrg

MARCH 25, 2019

But as B2B marketers and salespeople, it makes our job harder. This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Shout out to our great co-hosts, Gong and Marketo !). Direct mail achieves an average 4.4%

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

FEBRUARY 26, 2018

But it’s 2018 and ABM has become even more popular in the B2B world as marketers are seeing value in targeting accounts, not just leads. In fact, in recent research from SiriusDecisions , “93% of marketers consider account-based marketing (ABM) extremely important or very important to their overall organizational success.”.

Top of Funnel 134

Top of Funnel Account Based Marketing Marketing Funnels ABM 134