Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. B2B Marketers are Misaligned With Influencer Preferences. .”

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 66

Twitter Optimization Tips Display 66

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Pam Didner

NOVEMBER 5, 2022

The hiring process can be a drag. If you’re wondering how to manage the continuous growing pains of your ever-expanding business, or are scratching your head about how to hire the right people for the right clients, you’ve come to the right place, because that’s exactly what we’re discussing today! Interest Questions.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Twitter followers.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? .

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

The Marketing Blender

JUNE 5, 2024

Are your B2B lead generation efforts feeling a bit…underwhelming? For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. Sometimes the market doesn’t even know it needs what you’re selling. You are not alone.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. B2B Growth Show. Sales Gravy. Linking Into Sales Podcast. The Sales Evangelist. Bowery Capital Startup Sales Podcast. Get in the Door: Sales Prospecting Strategies & Tactics. The Sales Babble Podcast. Sales Pipeline Radio. The Sales Podcast.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. By the time your average marketing professional manages the tasks and campaigns they are responsible for, there isn’t a lot of spare time left for thinking. So, why has thought leadership been deprioritized, again?

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Adobe Experience Cloud Blog

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. While doing so, they forget to do the hard work of creating a robust process for recruiting and engaging attendees and following up on leads afterward. Add Some Marketing Magic. Plot Your Follow-Up Tactics.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

xiQ

DECEMBER 15, 2021

Transforming field marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

CMO 201

CMO Marketing AI Paid Search Agency Work Management 201

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. In fact, it’s probably one of the reasons why you’re here.

Social Media 307

Social Media B2B Thought Leadership Media B2B 307

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. The scale alone can be staggering.

Marketing Management 108

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 108

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. Build a data-driven strategy.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. In this blog, we will explore powerful B2B LinkedIn marketing strategies to help businesses leverage the platform’s potential for maximum impact.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. Once a predominantly sales-directed process, today’s purchase path is far more customer-driven than ever before. Otherwise, B2B sales organizations risk losing sizeable audiences to other, more flexible vendors. Modern B2B Sales Model.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Let’s jump right in!

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). Imagine a world where marketing isn’t about broadcasting your message to the masses, but rather crafting an exclusive experience for select accounts.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. It starts with a keen understanding of B2B buyer behavior.

Trends 100

Trends B2B Thought Leadership B2B Thought Leadership 100

EveryoneSocial

DECEMBER 28, 2020

2020 is the year that social selling remotely rose to the top of the sales toolkit. 60% of sales reps have increased their time meeting with customers and prospects virtually since 2015. For many sales teams, building relationships often meant investing in face-time. We’re ready to call it. Salesforce ).

Activities 98

Activities B2B Thought Leadership Social Networks Thought Leadership 98

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Are Facebook Ads Right for B2B?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 354

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 354