B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Key Trends Influencing the Mix. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Integrated B2B

NOVEMBER 25, 2019

There’s a seat for everyone at the Thought Leadership table, says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the B2B marcomms toolset.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. Social media is not only a customer communication-specific marketing strategy.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Televerde

FEBRUARY 6, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Our Executive Leadership Team is happy to answer your questions in our all-new #AskTeleverde series. Stumped by a sales or marketing situation? Sales Director at B2B firm, Texarkana, TX. Connect with Dawn on LinkedIn. We’ve got you.

B2B Thought Leadership 52

B2B Thought Leadership Case Studies Case Study Thought Leadership 52

Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. With this calendar view, you can begin to see opportunities for integration across the entire marketing mix.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

B2B Digital Marketer

MARCH 18, 2021

How many times have you posted on LinkedIn? If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Dr. Pelè’s LinkedIn: [link]. VelocityJam website: [link].

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

LEADership

JULY 28, 2015

Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes with thought leaders in the industry on a range of topics and challenges faced by B2B organizations. What’s the formula for the ideal marketing mix? Is there one?

Work Management 40

Work Management Process Marketing Management B2B Marketing 40

Heinz Marketing

JULY 26, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Last year I thought pushed that a little bit.

Top of Funnel 106

Top of Funnel Marketing Automation Services Budget Programs Work Management 106

Hinge Marketing

MAY 28, 2014

Most notably, marketing incorporates a wider umbrella under which programs drive new business leads, establish positioning and differentiators, and more comprehensively build a brand. The marketing tool kit includes websites, premium content, email, webinars, advertising and more. On Google+ or LinkedIn?

PR 48

PR Blogger Top of Funnel Planning 48

Marketing Insider Group

JUNE 2, 2010

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Heinz Marketing

DECEMBER 11, 2017

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. Thanks for joining us live. Thank you so much.

Top of Funnel 56

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 56

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Marketing Insider Group

JANUARY 26, 2021

As we enter the second year of pandemic restrictions, B2B ad spend is expected to rise nearly 11% in 2021. For marketers who have established a strong social media presence for their company, social media advertising is an excellent tactic. 59% of B2B companies say they’re prioritizing content creation more than they have in the past.

Marketing Budget Creation 335

Marketing Budget Creation Marketing Budget Planning Budget Programs 335

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? And why is it important to marketers? B2B appointment setting is exactly what it says.    User your resources.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Heinz Marketing

MARCH 4, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’re featuring some of the best and brightest minds in B2B sales and marketing each week. Those are the two major components that I consider in the marketing mix, if you will.

Top of Funnel 74

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 74

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. Well, as much as 67% more leads for B2B and as much as 88% more leads for B2C companies! And guess what?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Directive Agency

MARCH 7, 2019

Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Convince & Convert

APRIL 1, 2010

Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives? I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. In my opinion, this is the difference between good or great.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Vidyard

NOVEMBER 7, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths that keep businesses from reaching their full video potential. People often relate most to those scrappy, “authentic” videos.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Vidyard

NOVEMBER 7, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths that keep businesses from reaching their full video potential. Report: Using B2B Video to Drive Results. Get the Report.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. B2B Voices ( Trade Youtube Twitter Leads Sales ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Full Circle Insights

FEBRUARY 28, 2021

That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM. We’ve seen what a difference it can make when sales and marketing share a single source of truth. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Ledger Bennett

OCTOBER 28, 2020

How to go from virtual event marketing ideas to an executable plan and timeline…. Whether you aim to be the go-to event for a niche industry segment or the premier source of thought leadership around a category, create and promote content that lives and breathes this goal. Pre-Event Marketing Mix Example –.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? Find your voice. Who are you online?

Social Media 100

Social Media Personalization Brand Identity Branding 100

DivvyHQ

SEPTEMBER 27, 2018

These are the strategic staples, no matter how simple or complex your content marketing strategy may be. Next, I’m not suggesting the “integrated digital marketing mix” is bad. I’m merely suggesting that memorable content experiences are more likely when the mix is cleansed and prioritized. With nearly 1.3

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 45

Heinz Marketing

NOVEMBER 26, 2019

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. This is one of the most common myths about video marketing—and it’s simply not true! So, what are you waiting for? ‘We

Top of Funnel 90

Top of Funnel Video Marketing B2B Marketing Marketing Budget 90

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So the focus is really on a new kind of leadership. One that is engaged.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100