Marketing Insider Group

JULY 13, 2020

Brand trust and thought leadership. Backlinko has found that the number of domains linking back to a page is one of the most important ranking factors that Google uses when determining page rank. Type in the keyword ‘kitchen remodel chicago’ and see what shows up as the first organic result. Better quality leads.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

The Lead Agency

AUGUST 6, 2020

B2B consumers, as we know, are strategic decision-makers who can take months to convert into a customer. Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer. When focusing on building traffic to your B2B website organically, you have to be strategic.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. click image for higher resolution) 2.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 78

Marketing Insider Group

JANUARY 25, 2021

Winning at organic ranking is a long game. Google is still king. With Google still being the dominant search engine by far, most of the efforts in your SEO strategy will focus on it. With Google still being the dominant search engine by far, most of the efforts in your SEO strategy will focus on it. Image: statcounter.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Marketing Insider Group

APRIL 12, 2021

Owned media typically has greater ROI, but organizations will find the most success leveraging all three. You can do this with: Paid search on Google or other search engines. The CMI 11th Annual B2B Content Marketing Report found that 72 percent do so. Each type of media has its place in the lead generation process.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. Google loves it, too: video can increase organic search traffic by as much as 157%. These detailed target B2B buyer descriptions include several elements: Firmographics: What size of company does your buyer likely work for?

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform.

Paid Content 100

Paid Content Linkedin Social Media Top of Funnel 100

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Expertise-based thought leadership (55%).

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Rival IQ Google Ads Editor version 2.5 But even if they don't understand, LinkedIn has the people who do.

Advertising Benchmark 132

Advertising Benchmark Marketing Report B2B Marketing Linkedin 132

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Top B2B Digital Marketing Trends for 2021. Thought Leadership.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. One thing is certain — digital transformation affects the entire organization. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. LinkedIn: Tim Crawford (5.9K

Digital Transformation 121

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 121

Content Standard

DECEMBER 14, 2023

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here. Today, it’s crucial to the enterprise’s overall growth strategy.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Marketing Insider Group

MARCH 13, 2023

Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software. By sharing engaging, authentic content via The Forecast , Nutanix has grown their audience with organic SEO , social distribution, paid media, and free subscriptions.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? As a young person in technology, we often believe the product creates the value of an organization. Hot Topics of this Episode: Going beyond the product and how to talk about all the things that matter to the outside world about your organization.

CPO 147

CPO B2B Thought Leadership Transparency Brand Identity 147

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. And that should change. Showcase Coverage.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. People shop for services and products differently, even in the B2B realm. Does it seem unattainable for your small business?

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Because Google told us content marketing is the best way to rank for buyer search. The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Why does organic SEO matter so much?

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Sprout Social

APRIL 25, 2024

Social media strategy deck You know the ins and outs of your strategy, but does your leadership team? This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 4. Download the template 5.

Social Media 106

Social Media Template Work Management Marketing Management 106

Heinz Marketing

FEBRUARY 13, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Thanks for having me.

Top of Funnel 94

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 94

Marketing Insider Group

JUNE 8, 2021

It depends significantly on how an organization measures success. Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. The first step in achieving success for content marketing is defining what that means for your organization. Higher conversions and profits.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Industry Events.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

BOP Design

JUNE 7, 2022

It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. Create a Consistent, Strong Brand.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Marketing Insider Group

MARCH 16, 2021

Organic search results perform better than ads. Google Ads are a mainstay for many brands. If you compare these to first-page organic rankings for the keyword, it’s the organic search results that garner clicks much more of the time! That begins their journey with you, and it’s the way B2B buyers make decisions now.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Oktopost

SEPTEMBER 15, 2021

Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Ryan is a skilled marketer, technology consultant, and Google Ads, specialist. Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today.

Barriers 129

Barriers B2B Thought Leadership Transparency Thought Leadership 129

Zoominfo

JANUARY 15, 2021

When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Your content should present your brand as a thought leader. The content you produce should be optimized for search engines, particularly for Google, which has 91.54% of the market share.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. 91 percent of B2B marketers use content marketing. Image: CMI.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

B2B Thought Leadership 92

B2B Thought Leadership Transparency Thought Leadership Marketo 92

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. Another challenge lies in understanding complex buyer journeys within healthcare organizations.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. How to avoid it: There are many different types of content that B2B marketers create, and each type needs its own distribution plan. Consider pursuing a free certification such as Google Ads or Google Analytics.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Walker Sands

MARCH 13, 2024

I’d be very lost without Evernote for weekly task lists and Google Calendar for tracking meetings and commitments. My vision in this is to make our team more capable digital marketers and B2B marketing professionals overall. It’s a good thing to explore new opportunities, but I don’t want to lose sight of the broader objectives.

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Contently

MAY 7, 2021

LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. The ability to tell thought leadership stories natively on the platform. It may not seem like a big deal … but it’s a big deal. you’re done. I’ll take it!

Linkedin 144

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 144

BOP Design

OCTOBER 11, 2022

Finding the best way to promote your B2B website can be difficult. You can promote your website organically or through paid ads. Here are some of the best ways to promote your B2B website. One of the best ways to promote your website is to create a company profile on LinkedIn or Google Business.

Promotion 94

Promotion Marketing Websites B2B Thought Leadership B2B 94