B2BMarketing.net

MARCH 11, 2024

Whilst B2B marketers know that content is important to their strategy, the truth is that pressure from above, the internal perception of marketing’s role, complexity around global campaigns, and lack of investment are all leading to content that lacks the focus and impact that is needed to clearly and demonstrably drive growth.

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

Heinz Marketing

OCTOBER 1, 2022

Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019! You don’t want to miss this!

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Marketing Insider Group

FEBRUARY 22, 2023

Not every piece of content can be solely for lead generation. In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. Almost 88% of B2B Companies use content marketing.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 263

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Statistics on Social Selling and Thought Leadership. The State of B2B Social Media Marketing Report ). LinkedIn is the most successful social network for B2B employee advocacy. LinkedIn ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. For me that is ITSMA , a confluence of all three.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Trade Press Services

JANUARY 2, 2024

Generative artificial intelligence (AI) is here to stay but has its limits. LinkedIn is still the quintessential B2B social media platform. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Hinge Marketing

MARCH 11, 2021

So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times? However, more and more folks are realizing that they can leverage research as an investment for an outward function: teaching target audiences about industry and peer behaviors, priorities, trends, and perceptions.

Marketing Budget 93

Marketing Budget Research Lead Ranking Lead Scoring 93

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” But, you can’t establish thought leadership without a network. LinkedIn’s Social Selling Index (SSI).

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Rev

SEPTEMBER 20, 2023

Manuel has witnessed these transitions firsthand for the past two decades in B2B demand marketing. Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.” So much info, so much noise.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Hinge Marketing

MARCH 14, 2023

In the figure below, we see that High Growth consulting firms grew four times faster than their Average Growth peers. Key Advantage 1: Technology This year’s data revealed that High Growth firms adopt and use business development and marketing software at a greater rate than their slower growing peers.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Marketing Insider Group

JUNE 22, 2020

Not every piece of content can be solely for lead generation. In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing. Few companies have too much product content. Quick Takeaways.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Ranking 290

Marketing Insider Group

MAY 26, 2020

Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit. Below is a sneak preview of some of our marketing experts’ thoughts. Could this be why I’m hearing about 50-80%+ sales and revenue drops?

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. When it comes to success in B2B, Rich knows buyer activity matters because it shows the real demand organizations would otherwise miss. Catch all episodes here.

Intent Data 69

Intent Data Intent Peer-to-peer B2B Thought Leadership 69

Inbox Insight

SEPTEMBER 14, 2021

What’s more, according to our report The Holy Grail of B2B Marketing Segmentation , 90% of business professionals believe that there is usually or always one member of the decision making unit (DMU) who will try to influence the decision to match their own. Their peers? Building strong engagement with a prospect is key.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership B2B Thought Leadership 52

LEADership

JANUARY 7, 2014

to heads of organizations and associates I work with—I consider myself blessed to encounter these personalities who enlighten me with their thoughts. , to heads of organizations and associates I work with—I consider myself blessed to encounter these personalities who enlighten me with their thoughts. HAPPY NEW YEAR EVERYONE!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Peer-to-peer B2B 40

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. One that is not overtly branded and is based on neutral thought leadership content that inspires, educates, and informs. Generate Demand. What is Trojan Horse Content Marketing? i2c’s Objectives.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Tomorrow People

NOVEMBER 23, 2018

B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. B2B customers will review you — not just consumers. Don’t be fooled into thinking that reviews are left for the hospitality and service industry.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” “We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” How did ClickUp go from zero to 8M users in just a few years?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. McKinsey ).

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. This is a very important concept to understand in marketing, especially for demand generation. This is a very important concept to understand in marketing, especially for demand generation. More leads? But wait, let’s go back to college for one second.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. This recognition is a testament to the fact that autonomous demand generation is working for our customers. B2B marketers use Metadata to run paid campaign experiments at scale.

Peer-to-peer 98

Peer-to-peer B2B Thought Leadership Demand Generation Conference 98

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. This recognition is a testament to the fact that autonomous demand generation is working for our customers. B2B marketers use Metadata to run paid campaign experiments at scale.

Peer-to-peer 97

Peer-to-peer B2B Thought Leadership Demand Generation Conference 97

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. It’s a logical combination in many ways.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Tomorrow People

NOVEMBER 6, 2020

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The case for change.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. B2B buyer personas become critical in connecting the dots of this process. What Are Buyer Personas?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. Quick Takeaways. The world is chaotic.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

I spent the next three hours pulling what I thought were weeds. If a writer produces a beautifully written thought leadership piece, but your goal was to generate leads for a webinar, can you blame them for missing the mark if you never communicated your goals? Those plants cost hundreds of dollars!” You’re done here.”.

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

6sense

OCTOBER 22, 2021

B2B buyers are more empowered than ever. They conduct more research anonymously than ever before, and have access to robust tools that simply didn’t exist a decade ago, such as B2B product review sites. Overwhelming evidence suggests that B2B review sites are positive for companies — even when the reviews aren’t.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124