Contently

AUGUST 22, 2017

I use it in three different presentations. While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. A few early-adopters see massive success as hype builds.

Paid Content 166

Paid Content Content Marketing Content Forrester 166

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Adobe Experience Cloud Blog

OCTOBER 28, 2019

Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? The context is no longer the same for marketing expertise. Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Marketing Insider Group

FEBRUARY 3, 2014

As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. At a recent meeting I attended with some of the best minds in B2B Marketing, I was introduced to Columbia University’s Center For Creative Leadership whitepaper on Learning Agility by my friend Carla Johnson.

Planning 100

Planning Peer-to-peer B2B Thought Leadership Thought Leadership 100

Metadata

FEBRUARY 5, 2024

“We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Unsurprisingly, the video went viral in B2B circles.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

B2B Marketing Directions

JUNE 11, 2023

Source: Kogan Page Limited Understanding how business people actually make buying decisions on behalf of their company is vital to B2B marketing success. About a decade ago, the B2B buying process model developed by SiriusDecisions (now part of Forrester) became widely popular with B2B marketers. Webster and Yoram Wind.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

Adobe Experience Cloud Blog

MARCH 13, 2017

Joe Pulizzi , Founder of Content Marketing Institute, will present on Rethinking Marketing: How CMOs are Building Media Companies Within Their Marketing Department. He always shares not only an interesting presentation but an actionable one.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

LeanData

JULY 13, 2020

LeanData Customer VMware Carbon Black Wins Prestigious Forrester SiriusDecisions 2020 ROI Honor for Revenue Operations Transformation . The annual award spotlights business-to-business (B2B) organizations that have achieved strong sales, marketing and/or product alignment, and have improved company performance as a result.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

Marketing Insider Group

JULY 5, 2015

The average B2B decision maker consumes 11.4 pieces of content before they buy, suggesting they are spending a lot of time reading content (Source: Forrester). TIP: Place a short SlideShare presentation on your landing page to help you seal the deal! Do you have another content marketing tip for your gated thought leadership?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Televerde

MAY 8, 2020

I just wrapped up the 2020 Forrester | SiriusDecisions virtual Summit, and I don’t know about you, but I am ready to flex my sales & marketing muscles! B2B marketers: Don’t be afraid to take risks! Takeaway 2: The key to effective leadership is empathy. First, let’s talk about Johnny Cupcakes.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Forrester B2B Sales 52

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. And this is no surprise. You’re still in doubt?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. Here, we’ve rounded up the most popular display ad formats for B2B marketing.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Even B2B brands are taking this indirect approach. Show, Don’t Tell 3.5

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Brandpoint

FEBRUARY 27, 2019

I still remember my orientation from one of my first B2B sales job s. After m y 30-minute orientation , my new boss wished me luck and I thought, “I’ll need it!” I was essentially now head of marketing and sales for a B2B sales organization and my marketing tech stack consisted of a tele phone. Click To Tweet.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Sales Top of Funnel Advertising Agencies 54

Aberdeen

JUNE 20, 2018

For this reason, I began to ask B2B marketing and product management executives why they thought “insights” figured so prominently in BI positioning. For example, Forrester analyst Brian Hopkins began talking about “systems of insight” in 2014, and first wrote about “insights-driven businesses” in 2015. Are “insights” a benefit?

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The long shutdown of in-person events has presented one of those rare ctrl-alt-delete moments — an opportunity to do a hard-reset on an entire industry.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Digital Marketing World Forum

OCTOBER 4, 2019

As a B2B marketer, it pays to take careful note of consumer insights. In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson. Mangle your messaging, or come over too sales-y, and thought-leadership suddenly loses credibility. The Right Stuff Trust is key.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

Marketing Insider Group

OCTOBER 13, 2015

Instead, it was a more thoughtful discussion about why, as marketers, it’s hard for us to tie the work that we do to revenue, why we need to focus on ushering change into our organizations, what challenges marketing’s facing and what lessons we’ve learned. It’s too much for B2B. But here goes…. Creativity matters. It’s too much.

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

Adobe Experience Cloud Blog

MARCH 2, 2016

Author: Charm Bianchini What happens when B2B marketers from leading companies gather for a day? ABM has recently gained momentum in the B2B community as an alternative to traditional demand generation strategies. Forrester Research states that less than 1% of leads turn into revenue generating customers.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Top of Funnel ABM 48

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. Most of the time, the topic comes to me because I saw a tweet or read a post that I thought was really interesting. link] #B2B. Social Business Leadership Framework: [link]. Google B2B Team.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Kapost

APRIL 19, 2017

There are more sessions on each topic than you can possibly attend, so grab a session in each of the major thought leadership groups and make sure you don’t miss the major keynotes. Introduce yourself, ask a thoughtful follow-up question, and give them your card. But don’t sell your pitch! Just be cool. 3: Write!

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

thePoint

APRIL 4, 2019

For a lead to be one where immediate and thoughtful action can be handled by sales, it should provide not only enough contact information to be delivered to the right person for response (name, title, company, email, phone, zip code, etc.), Forrester Research) It is the “build it they will come” approach. Lack of Automation.

Sales Qualified Leads 40

Sales Qualified Leads Marketing Qualified Leads Leads Lead 40

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Even B2B brands are taking this indirect approach.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. What is B2B Tech Yelpification? B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Together, these circumstances present a major challenge for marketers everywhere to target the right people and be a part of the conversation. 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.”

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The long shutdown of in-person events has presented one of those rare ctrl-alt-delete moments — an opportunity to do a hard-reset on an entire industry.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Heinz Marketing

JULY 2, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Demandbase is one of the leading providers of account based marketing technology to B2B companies. Each week we are featuring some of the best and brightest minds in sales and marketing and B2B.

Account Based Marketing 40

Account Based Marketing Peer-to-peer DemandBase Forrester 40

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. Multiple B2B brands—possibly even your competitors—often use the same third-party data to identify in-market accounts.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

Adobe Experience Cloud Blog

MAY 10, 2016

The final keynote presenter for the morning came out with a burst of energy and a really fun song. One of today’s breakout sessions came from Rusty Warner, Principal Analyst at Forrester. Michael Brenner, CEO of Marketing Insider Group, delivered a powerful presentation on the value of content marketing. The answer?

Digital Transformation 48

Digital Transformation Planning Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Hubspot

APRIL 27, 2015

To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. The site aims to present the latest data in an easy-to-consume format “devoid from.hype and silliness.” 5) The CMO Council.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? The copy is good but lacks some emphasis on important points such as the fact that Aberdeen Group will be presenting and a Senior Cash Control Specialist (a customer, maybe?)

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100