Vidyard

OCTOBER 11, 2018

That’s why we’re excited to have Paulo Martins, Head of Digital Marketing, Marketo share his keynote Achieving MORE with LESS using Video for Digital and Demand Gen. See exactly how his team uses targeted video content across their digital properties and nurture programs to produce more educated leads and to faster deal cycles.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Adobe Experience Cloud Blog

JULY 21, 2017

If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. Software: Marketo.

A/B testing 134

A/B testing Work Management Marketing Management B2B Thought Leadership 134

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness. Marketo: What is Marketo? Demo Duck: DoneDone.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Adobe Experience Cloud Blog

JUNE 28, 2017

But for B2B products and services, especially those with a long, complex buying process, the brand needs to be accompanied by information the buyer cares about. Typically, they think about making traditional genres of video content—explainer, demo, webinar, etc. The solution is nurturing, buy how do you do that? Opportunistic Video.

Lead Nurturing 134

Lead Nurturing Top of Funnel Video Marketing Account Based Marketing 134

EveryoneSocial

JUNE 11, 2019

Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. Schedule your demo with our team.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. Company websites, B2B publishers, business or technology-focused online communities.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

JULY 29, 2016

As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. Even more exciting is that our integration enables an expansion of this offline conversion concept to a much broader set of use cases that apply to all marketers , B2B marketers included. Demo given. Automotive test drive.

Lead Ranking 48

Lead Ranking API Marketing Qualified Leads Sales Qualified Leads 48

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Marketo’s Secret Sauce to Account-Based Marketing. Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. Hang around Open Lounge after the session for more thought leadership sessions and discussion panels. Say cheese !

InsideView 48

InsideView Account Based Marketing B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 26, 2016

Here are some instructions laid out by Sun Tzu and translated for the modern B2B salesmen and saleswomen: . If the demo goes south, the client “didn’t get it.” There’ll be less back-and-forth “battle of the dueling demos,” which means a shorter sales cycle. Ever meet a salesperson full of excuses?

B2B Sales 48

B2B Sales B2B Thought Leadership B2B Thought Leadership 48

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

APRIL 4, 2017

That’s why we’re excited to have Paulo Martins, Head of Digital Marketing, Marketo share his keynote Achieving MORE with LESS using Video for Digital and Demand Gen. See exactly how his team uses targeted video content across their digital properties and nurture programs to produce more educated leads and to faster deal cycles.

Video Marketing 50

Video Marketing Planning B2B Thought Leadership Cross-Selling 50

Adobe Experience Cloud Blog

JUNE 6, 2018

The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. Generate 100 new leads for sales in the next 90 days. ? Number of gated content downloads. ? Number of free trial subscriptions. ? Number of demo requests. Share your thoughts in the comments below!

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

MARCH 28, 2017

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Have you tried any of these strategies?

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 19, 2015

Save time and resources : Demos, follow-up calls, references—all of these activities take time, and if there is little to no chance of a signed contract at the end, then resources are being poured down the drain. We are just doing research and would rather see a custom demo than a recording.”. Pick Up Your Momentum!

B2B Thought Leadership 48

B2B Thought Leadership Sales Qualified Leads Thought Leadership Sales Cycle 48

Adobe Experience Cloud Blog

JANUARY 26, 2017

At Marketo, we map specific product offerings based on particular demographics and/or stage in the customer lifecycle. For instance account-based marketing for B2B customers or advanced analytics for someone who has been using Marketo for at least six months.

Lead Ranking 48

Lead Ranking Churn Rate Sales Qualified Leads Cross-Selling 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. And if they’re not customers (yet), consider giving them a demo, free trial, or sneak peek at your product. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Winner: Listen360 Runners-Up: AlayaCare, Datadog Honorable Mention: Bizible (a Marketo company), TimeTrade Listen360 challenged their ordinary sales outreach process by getting their reps to interact more directly and personally with key target accounts.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Adobe Experience Cloud Blog

OCTOBER 11, 2011

by Maria Pergolino Today Marketo launches a new product called Spark by Marketo ™. Here is what I learned just by looking at some websites: Don’t burry free trial or demo offers on your website. Keep thought leadership in your blog, resource center, or lead nurturing, but don’t feature it as the primary offer on your website.

Online Marketing 48

Online Marketing Paid Search Agency Practices Companies 48

Adobe Experience Cloud Blog

OCTOBER 30, 2015

Author: Kimbe MacMaster B2B marketers, listen up. Interactive Product and Demo Videos. You’re focused on generating leads. It’s your M.O. It’s what you live and breathe. But, let me ask—are you utilizing videos to boost your lead generation efforts ? If you’re not using them to capture leads, you might be missing a big opportunity!

Lead Generation 48

Lead Generation Sales Qualified Leads Creativity Video Marketing 48

VisumCX

JUNE 6, 2017

C-suite execs will often initiate a purchase and then delegate to their teams only to reengage at demo and sign off. As referenced recently in a Marketo blog , Forbes states that 90% of customer value is realized after the sale. Leaves Me Wanting More Beyond the call outs above; there are a few other things that left me wanting more.

Demand 40

Demand B2B Thought Leadership Buyer's Journey Thought Leadership 40

Adobe Experience Cloud Blog

JANUARY 18, 2013

At Marketo, we score our leads in three ways: a “fit score” quantifies how well a person matches our ideal target, an “engagement score” accounts for a lead’s level of interaction with Marketo’s content and thought leadership, and a “buying intent score” that tracks when a lead demonstrates key purchase indicators.

Allocation 48

Allocation Work Management Lead Qualification Lead Scoring 48

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Winner: Listen360 Runners-Up: AlayaCare, Datadog Honorable Mention: Bizible (a Marketo company), TimeTrade Listen360 challenged their ordinary sales outreach process by getting their reps to interact more directly and personally with key target accounts.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

LeanData

APRIL 29, 2015

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. Sales has talked about accounts since the beginning of time. Marketing Impact.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. Sales has talked about accounts since the beginning of time. Marketing Impact.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. Sales has talked about accounts since the beginning of time. Marketing Impact.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

Adobe Experience Cloud Blog

JUNE 13, 2011

At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. At Marketo, our sales development reps (SDRs) are typically the people who begin navigating a prospect’s organization to determine what tools that person needs to build an internal case for our products. Another perfect example is a demo download.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new feature until you create your Products and Services Page. You may also want to check out some examples of what others have done.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new feature until you create your Products and Services Page. You may also want to check out some examples of what others have done.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Zoominfo

MAY 21, 2020

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market. And we’ve got examples.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Honorable Mention: Bizible (a Marketo company), TimeTrade. Those that re-engaged resulted in demos scheduled. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. Marketo's Modern B2B Marketing.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

JUNE 26, 2014

For example, a lead who has only downloaded an introductory-level whitepaper will delete your hardcore sales email, but they might latch onto an offer to receive automatic updates about more articles on the topic, or even a demo/webinar that will speak to similar pain points. Modern B2B Marketing' Time to get relevant!

Relevance 48

Relevance Lead Scoring Lead Ranking Copywriting 48

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52