Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. One strategy that has gained significant traction in recent years is B2B influencer marketing.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. Tamara McCleary (Thulium).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Webbiquity

MAY 31, 2016

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. ” — B2B PR Sense Blog. The formatting is simple and easy to use.”

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Tools Best Practices Enterprise Management PR 100

Marketing Insider Group

OCTOBER 2, 2020

Instead of just sharing each of these, I thought I would summarize them here in a quick post. 2021 B2B Content Marketing: What Now? For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going into the next year. Enjoy these top content marketing posts of the week!

B2B Thought Leadership 47

B2B Thought Leadership Content Marketing Thought Leadership Content 47

BOP Design

AUGUST 14, 2018

B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. While we can’t cover all the B2B marketing tools out there, here are a few that we find to add value either by streamlining efforts, providing actionable data/metrics, or improving efficiency for B2B marketers.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Brandpoint

APRIL 8, 2019

.” We all know that marketing teams in, well, basically every industry are notoriously spread thin, so the thought of adding another channel to your strategy might seem a bit daunting. Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. Share your thoughts on that.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Marketing Insider Group

AUGUST 27, 2015

Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. With statistics like this, how can sales leadership not be adopting social-selling techniques as a cure to this malaise of missed opportunities? Cold calling does not work 90.9% Blog 1-2 times weekly.

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Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

SmartBug Media

APRIL 12, 2019

In my opinion, HubSpot spends just as much time and effort on perfecting and selling their software as they do on educating their partners and end users on best inbound marketing and sales practices. Their blog is curated by a team that lives and breathes content marketing every day. The Sales Blog is written by founder S.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Hubspot

OCTOBER 17, 2019

In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. Justin Shriber, Vice President of Marketing at LinkedIn, was interviewed as part of HubSpot's new campaign, " Advertising, a Look Behind the Screens ". Remember, 80% of B2B leads come from LinkedIn.

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Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.

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B2B Marketing B2B Thought Leadership Eloqua B2B 100

Digital B2B Marketing

JUNE 2, 2011

Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Thought leadership is a viable stage zero approach to content marketing, however it isn’t the only solution. Even content curation can be the basis for becoming a stage zero content resource.

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Buying Cycle B2B Thought Leadership Content Hubspot 100

Marketing Insider Group

DECEMBER 4, 2012

As the brave content marketing souls seek to build new content supply chains and content curation models, this is causing one very large problem for the marketing organization: our leaders are asking us to sell, sell, sell. Personal Branding and Social Business Thought Leaders. 8 Insightful Marketing Predictions from Hubspot.

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Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. My main focus is in B2B tech, including telecommunications, cyber security, enterprise software, cloud computing, and IoT. Area of expertise: Data management and curation .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. Most of the time, the topic comes to me because I saw a tweet or read a post that I thought was really interesting. link] #B2B. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite.

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B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world.

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Conference Marketing AI Work Management Marketing Management 55

Litmus

MARCH 31, 2020

While everyone has a great story to tell, for Women’s History Month we thought this would be the perfect time to highlight some of the women behind Litmus and hear their career journeys to the email world. What I love about email: How much creativity, thought, and care goes into creating emails.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Budget Programs 83

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. Market pulse was tougher to discern. Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

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Twitter B2B Thought Leadership Enterprise Management Work Management 100

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Hubspot

JANUARY 12, 2016

B2B marketing survives and thrives on the steam engine of content. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. How do you keep up?

B2B Thought Leadership 28

B2B Thought Leadership Tips Blogger Thought Leadership 28

Hubspot

JANUARY 26, 2011

According to TED curator Chris Anderson, “The success of TEDTalks has demonstrated that millions of people around the world are hungry to absorb new ideas. Connect with HubSpot : But not everyone has the time to go out and read an entire book on an interesting subject. Marketing Takeaway.

Amazon 28

Amazon B2B Thought Leadership Ad Exchange Thought Leadership 28

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game. But that’s not all we set out to do.

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Lead Ranking Social Media Lead Scoring Lead Generation 117

Sprout Social

AUGUST 14, 2023

From enabling employees to quickly share posts to equipping them with industry-leading content, Sprout helps brands turn employees into thought leaders and expand the reach of your brand story. LinkedIn’s “My Company” Tab allows your marketing and talent branding teams to recommend organic posts and curated content for employees to reshare.

Tools 71

Tools Enterprise Management Curation Peer-to-peer 71

Hubspot

MAY 14, 2014

Let''s look at eight that are capitalizing on the opportunity and rocking it -- I think you might be surprised to find that both B2B and B2C companies are working to get the most out of their pages. Hewlett-Packard rocks LinkedIn with a pretty fascinating and diverse array of content: thought leadership, big data analysis, and even memes.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. HubSpot has also found similar results, with some variation based on blogging goals. Image source: HubSpot. This is where you can engage with thought leadership posts and in-depth guides. Spread your posts out throughout the week.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297

Hubspot

JUNE 25, 2015

But there’s a handful that have become the “tried and true” for B2C and B2B alike: Facebook, LinkedIn and Twitter. LinkedIn has been highly regarded as a useful tool for B2B companies, especially in the realm of sales. Why Go Big? As we said, there are a ton of social networks to choose from.

Social Networks 28

Social Networks Marketing Budget Best Practices Top of Funnel 28

Hubspot

APRIL 27, 2015

To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. Best of all, the research is demarcated by B2B and B2C marketers, as well as along industry lines for highly specific information.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

FEBRUARY 21, 2018

HubSpot Sales Blog. Topline Leadership Blog. To help you find the sales blogs with the most valuable content, we’ve curated the following list. Best for: B2B sales reps, managers, and executives. HubSpot Sales Blog. Best Sales Blogs: Sales Hacker. Heinz Marketing. Jill Konrath's Fresh Sales Strategies. Sales Gravy.

Sales Management 101

Sales Management Top of Funnel Work Management B2B Thought Leadership 101

Inbox Insight

APRIL 5, 2019

We kicked off our new B2B Marketing Mini Series on Segmentation with an article exploring 5 common pitfalls many Account based marketing (ABM) strategies fall down ( read full article here ). The Harvard Business Review estimates that “ the number of people involved in B2B solutions purchases has climbed from an average of 5.4

Work Management 70

Work Management Peer-to-peer Marketing Management B2B Thought Leadership 70

Sprout Social

APRIL 23, 2019

Beyond being a prime place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook or Twitter for generating visitor-to-lead conversions. Here’s a good example of a conversational caption from Hubspot that eventually leads readers to click through to a new blog post.

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Linkedin Ad Building Lead Scoring Lead Ranking 105

SmartBug Media

JANUARY 9, 2019

If you’re reading (or listening to) this, you probably already use social media to share your content with relevant users, build your network and thought leadership, and research prospects and buyer personas. HubSpot user tip: HubSpot makes it easy to monitor any Twitter streams you create to pull in hashtags, brand mentions, and more.

Account Based Marketing 91

Account Based Marketing Social Media ABM Buyer Personas 91

Sprout Social

JANUARY 30, 2020

Food for thought: it can take anywhere between six to eighteen months to close an enterprise deal in SaaS. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Curate product feedback and ideas. G2 (formerly G2 Crowd).

Webinar Metrics 93

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 93

Marketing Insider Group

JUNE 8, 2015

And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. Hubspot (@ Hubspot ) – The top resource for inbound marketers. My own B2B Marketing Insider ?

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

Heinz Marketing

FEBRUARY 5, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). You have been at Microsoft, at Exact Target, at Salesforce, at HubSpot.

Sales Management 53

Sales Management Top of Funnel Enterprise Management Work Management 53

Marketing Insider Group

DECEMBER 2, 2014

I like how Hubspot breaks their marketing organization into the stages of the funnel. Will content curation and syndication play into the mix. So think about additional thought leadership offers. Look for courage and support your leadership to create a culture of content. What is your Editorial Approach?

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Enterprise Management Work Management Top of Funnel Marketing Management 100