Content Standard

OCTOBER 22, 2016

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. How do you make B2B history? Embrace thoughtful and deliberate marketing.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Marketing Insider Group

DECEMBER 7, 2020

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Simply put, the market potential is huge.

Top of Funnel 272

Top of Funnel Work Management Analysis Marketing Management 272

SWZD

MARCH 15, 2018

In part II of our interview with Lynn Teo, VP of Digital Marketing at CA Technologies , ( part 1 published last Thursday in honor of International Women’s Day) we look at market segmentation, alignment between marketing and sales, and a discussion of the various channels for communicating with customers and prospects.

Lead Ranking 48

Lead Ranking Paid Search Agency Marketing Qualified Leads B2B Thought Leadership 48

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. High-Level Marketing Tasks. Pre-requisite Work.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

accelerate agency

SEPTEMBER 10, 2021

For your SaaS product, most of your leads will be generated online, as anyone searching for a SaaS solution will go there first. Online ads. SEM – Paid Search. Thought Leadership Guest Posting. Content Partnering. SEO content. New markets. Newsletters. Link building/Digital PR.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. Irrelevant Content = Decreased Engagement. Email Marketing b2b B2C'

Cost 48

Cost B2B Thought Leadership Bandwidth Acquisitions 48

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. pages were visited.

Statistics 136

Statistics Linkedin Paid Content B2B Thought Leadership 136

Single Grain

MARCH 28, 2022

You probably already have a list of about one hundred different metrics that you could use to track and measure the success of your content strategy. So instead of writing a post that gives you hundreds of metrics to track, this post takes a look at the six most important content marketing metrics. New to content strategies?

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Rev

JANUARY 18, 2023

Whether you’re working at a startup or a large enterprise, demand generation marketing is too good for business to ignore. You have no doubt that it’s the best on the market, sure to revolutionize your industry. So, despite being the best on the market, you struggle to hit your sales goals. Like, at all.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. The Content Challenge. The internet is crowded with free content.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Inbox Insight

JANUARY 6, 2021

Is content marketing strategy still high up on the agenda? We surveyed a panel of B2B marketers to discover what their key priorities were for the next 12 months. An astonishing 91% of B2B marketers are leveraging content marketing to achieve their demand generation initiatives. Little wonder.

Demand Generation 96

Demand Generation Webinar Metrics B2B Thought Leadership Marketing Strategy 96

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Zoominfo

MAY 14, 2020

But, thanks to technological advancements and mass data collection, predicting customer behavior has become a reality—and it’s changed the face of sales and marketing forever. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. The best part?

Ideal Customer Profiles 162

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 162

Oktopost

JUNE 9, 2020

Table of Contents. Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Zoominfo

MAY 14, 2020

But, thanks to technological advancements and mass data collection, predicting customer behavior has become a reality—and it’s changed the face of sales and marketing forever. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. The best part?

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 113

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. And not just on social media, either. 81% of businesses use video in their marketing strategy, a 63% increase since last year.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Hinge Marketing

JULY 21, 2022

Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Marketing Insider Group

FEBRUARY 28, 2013

Every day, we are seeing more overlap between marketing and technology. And between data and insights that lead to better marketing techniques. This post hits on all those topics and asks if Big Testing is the future of marketing. I wear two hats at the crossroads of marketing and technology. Between science and art.

Planning 100

Planning Work Management B2B Thought Leadership Marketing Management 100

Scoop.it

OCTOBER 29, 2020

We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it. If you look at most of the creators and compare their content five years ago and now, you will notice how their character changed. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

FEBRUARY 15, 2017

Being recognized for a job well done historically correlates with employee happiness. That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Rev

OCTOBER 1, 2018

Sales and marketing alignment eludes many companies. She has been a pioneer of marketing operations, most recently with Pitney Bowes where she was Vice President of Global Marketing Operations and Technology. Accepting and Moving Past the Marketing-Sales Culture. Allison Smith Terrey is such an executive.

Marketing AI 122

Marketing AI Top of Funnel Lead Ranking Sales Qualified Leads 122

Adobe Experience Cloud Blog

JUNE 16, 2016

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers. The Many Roles of Social Media.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

FunnelEnvy

MARCH 7, 2018

The Rules of Customer Marketing Have Changed. There’s growing evidence that the rules we’ve been living with as marketers have changed, but we don’t have the advantage of having them documented in a codified set that everyone has to play by. CEOs love this trend because it’s cheaper to acquire customers via marketing than sales.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

Directive Agency

NOVEMBER 8, 2018

Consistently creating content that readers love and search engines rank is no easy task. This post provides an SEO content creation checklist so that your writing can be comprehensive, engaging, and search engine optimized. Step 1: What is My Goal for the Content Piece? Thought Leadership – Why.

SEO 40

SEO Long Tail Marketing Lead Scoring Lead Ranking 40

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Scoop.it

NOVEMBER 2, 2021

What is content marketing? Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. What do we mean by B2B content marketing strategy? There will be no marketing efforts.

Paid Content 92

Paid Content CMS Development B2B Marketing Marketing & Strategy 92

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

BuzzSumo

FEBRUARY 24, 2016

Over the last several months, we have partnered with the public relations firm Infinite Spada to provide data for their analysis of content marketing by leading law firms and accounting agencies. Across the board, articles produced by US accounting firms were shared more often than the content produced by the leading law firms.

Case Studies 40

Case Studies Case Study Studies Content Marketing 40

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. Part 5: Search Engine Optimization. Part 6: Pay Per Click Advertising.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Sprout Social

MAY 3, 2021

Social media is a crucial channel for B2B marketers. Although social is a prime place for content distribution and lead generation, only 23% of marketers use social data to measure their ROI. Just like any other marketing channel, you need to be able to spell out why social is worth investing in.

Social Media 113

Social Media ROI Media Top of Funnel 113

seo.co

FEBRUARY 14, 2023

That “something” is marketing, but not all marketing strategies are equally effective, or equally appropriate for a B2B SaaS brand. Defining an “effective” SaaS digital marketing strategy First, it’s important to understand what makes for a successful marketing strategy to begin with. Fast sales cycle.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Terminus

MAY 9, 2019

LinkedIn sponsored content has proven to be a powerful tool in the hands of the digital marketer, providing another avenue to reach potential customers with high-converting content and brand messaging. But how do you think about LinkedIn advertising through an account-based lens? Here’s the tl;dr. full interview below).

Case Studies 20

Case Studies Case Study Demand Generation Linkedin 20

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. Customize the stage layout to focus on the content and people that matters most.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52