Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content. 3) Product Blog Content. 1) Product Videos.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. And then they will write about you!

PR 20

PR Rules Web 2.0 Wiki 20

Online Marketing Institute

JULY 9, 2009

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. You have to fish where the fish are, right? Discussion groups are joined.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Hubspot

MARCH 21, 2013

At first networking can see, scary -- I mean, it's a big room full of people you don't know -- but after you start carrying a conversation, you will soon realize it is not as awkward as you may have thought. This could be applicable for businesses with both short and long sales cycles, B2B or B2C, with product or service offerings.

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

WebMarketCentral

APRIL 6, 2009

5 More Business Social Media Sites You May Not Know About by The Caffeinated Blog In this follow-up to her original post on 5 Business Social Media Sites You May Not Know About , Kari Rippetoe reviews five more business-oriented social media sites including wiki site Smallbusiness.com and local business site Briz.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JUNE 30, 2009

A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. What made you want to start your first blog? Werent you worried about a shortage of readers and topics to write about?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MAY 31, 2012

Jay’s Thought of the Week. B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? Eric : Yes.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Tell us a little bit about how you got into B2B marketing and what you like most about it. Now you have RSS, podcasts, videocasts, blogs, wikis, mashups, widgets the list goes on.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. How Do You Make Time For All This Content? Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SnapApp

JUNE 19, 2018

When I was a young content professional, or more accurately, when I was a young marketing professional (since content marketing as a job wasn’t really a thing then) creating good, engaging content was pretty simple. At the same time, B2B demand gen marketers were on their own parallel journey, alongside the content boom.

Lead Ranking 48

Lead Ranking B2B Thought Leadership Thought Leadership Marketing Qualified Leads 48