markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Webbiquity

MARCH 29, 2010

Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. Particularly in the b2b world, indirect promotion works best. Physical networking at such events is still important. Information Sharing. Share this on Mixx. Tweet This! Seed this on Newsvine.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. Marketing did the trade shows and maintained the website, with a big gap between marketing and sales.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Hubspot

MARCH 21, 2013

That's right, the event and trade show industry is the one rollin' in dough. At first networking can see, scary -- I mean, it's a big room full of people you don't know -- but after you start carrying a conversation, you will soon realize it is not as awkward as you may have thought. 13 billion in revenue. Now ask yourself.

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28