B2B Thought Leadership Content Microsite Wiki 
markempa
AUGUST 17, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But trust me its worth it.
Adobe Experience Cloud Blog
JULY 27, 2012
Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. Focus on building your brand thought leadership through increased participation. Helping your company be seen as a thought leader. 2) Create a social media policy.
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Adobe Experience Cloud Blog
APRIL 9, 2009
One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. My first recommendation would be to create content that is of value to prospects.
WebMarketCentral
JULY 30, 2007
Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.
Hubspot
DECEMBER 16, 2013
Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders.
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