Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Acquiring buy-in from executive leadership and the C-suite . There are no two ways about it: your customers want personalized content from all your channels, including web and email. Providing personalized content can create a better customer experience, and it also builds trust. Finding effective scalability solutions .

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. in-store purchases, event attendance, content downloads), to digital campaigns to optimize their program and spend. A Marketo Case Study.

Marketo 48

Marketo Facebook Top of Funnel Advertising Agencies 48

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance. This new capability enhances the current and very popular integration between Bizible and LinkedIn Sponsored Content.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Adobe Experience Cloud Blog

JANUARY 30, 2019

B2B marketers are in a pickle when it comes to data. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. Don’t drown in excessive information.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

PureB2B

MARCH 8, 2022

Table of Contents 1. 96%* of your website visitors might not be ready to buy yet – Marketo 3. Table of Contents 1. 96%* of your website visitors might not be ready to buy yet – Marketo 3. The median landing page conversion rate, for B2B marketing, is 2.35% - Wordstream 6. We get it: Lead generation is hard.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

Table of Contents 1. 96%* of your website visitors might not be ready to buy yet – Marketo 3. Table of Contents 1. 96%* of your website visitors might not be ready to buy yet – Marketo 3. The median landing page conversion rate, for B2B marketing, is 2.35% – Wordstream 6. We get it: Lead generation is hard.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Adobe Experience Cloud Blog

JANUARY 9, 2020

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. Tip #3: Create Conversational Content.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Adobe Experience Cloud Blog

JANUARY 16, 2018

I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. Players felt one another’s preferences out, made riskier plays to gauge reactions, and then stored pertinent information for later wins. Inspiration can strike at any moment.

Personalization 134

Personalization Buyer Personas B2B Thought Leadership Work Management 134

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. What if when you shared your interests, dislikes, and personality traits, the brand actually cared and responded with things that mattered to you, like suggestions based on your preferences and other meaningful content.

Marketo 48

Marketo Advertising Agencies Linkedin Advertising Channels 48

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. People like to be heard and want to know that their thoughts and opinions matter. If So, Why or Why Not? .

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Inbox Insight

FEBRUARY 3, 2021

Results are in – which brands triumphed in the IFP content Awards 2020? With fierce competition in the world of B2B content marketing, Insights for Professionals (IFP) have set out to discover content trail blazers who have been leading the way on their global publishing platform. Branded Content Winner: WinningTemp.

B2B Thought Leadership 52

B2B Thought Leadership Content Account Based Marketing ABM 52

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

APRIL 29, 2019

They’re the unsung heroes of B2B marketing. Without them, your database would be decidedly threadbare, and you’d have little idea what kind of content or offers your customers value most. The human brain is said to process visual information exponentially faster than text. So, why stop with just one piece of content?

Landing Pages 134

Landing Pages Conversion B2B Thought Leadership Marketing Automation Services 134

Adobe Experience Cloud Blog

JUNE 8, 2018

Syms’ obsession with educating his clients was, in fact, a form of content marketing. Don’t just sell the consumers—educate, inform, and even entertain them with stories and tales and details about clothes. But Girish knew about content, too, and he knew about marketing. And EE Times was a serious newspaper. Marketing Leader.

Marketing & Strategy 134

Marketing & Strategy Branding Brand Identity Content 134

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. read a piece a content on a certain topic). .

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Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

JANUARY 22, 2020

But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready. In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales. Reduce Hand-off Friction with Content and Context. Why focus on the middle of the funnel?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information. I’d love to hear your thoughts in the comments below.

Marketo 48

Marketo Work Management Facebook Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 17, 2017

That’s where marketers should look to tools to help inform their strategies for deeper engagement. For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. According to Marketo’s State of Engagement research, the answer is irrelevant content. Why is this critical?

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 8, 2017

So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses? In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM.

Account Based Marketing 131

Account Based Marketing ABM Sales Qualified Leads SMB 131

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

Today’s buyers are highly informed and much farther along in the decision-making process before they ever reach out to your brand. In fact, many decisions for both B2B and B2C products are made long before interacting with a human being. Master Engagement Marketing . Simplify audience segmentation.

Multi-Touch Attribution 132

Multi-Touch Attribution Automation Multi-Channel Marketing Management 132

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Uh…no!

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

SEO Helps Target and Personalize ABM Content. Completing these tasks is critical for success with the next step: defining a personalized, targeted content strategy. SEO shines here because it provides insight into what types of content key players at target accounts are looking for. Who is most likely consuming this content?

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Adobe Experience Cloud Blog

APRIL 3, 2017

In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. Struck with a sense of urgency, they move forward without thinking through how their strategy should inform their decisions. Align Sales and Marketing.

Account Based Marketing 128

Account Based Marketing B2B Thought Leadership ABM Thought Leadership 128

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. What are your thoughts on in-person, virtual or hybrid events? Virtual event, courtesy of Panasonic. Answer our Events Participation Index now!

Marketing & Strategy 111

Marketing & Strategy B2B B2B Thought Leadership Trade Show 111

Adobe Experience Cloud Blog

MAY 15, 2019

As marketers, we’re competing in an environment where prospects are exposed to more content through more channels than ever before. They can be the difference between mediocre content and outstanding content that actually breaks through and speaks to your audience. Why is audience segmentation important? Data is king.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. AI is Being Rapidly Adopted—So Don’t Get Left Behind.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 31, 2017

Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base. Why is engagement on Twitter so important for B2B marketers? What kind of content do you recommend posting on Twitter? Final Thoughts.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

It reminds me a lot of the great content I’ve seen and haven’t seen. With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year. 10 Ways to Engage Your Audience with Interactive Content. 10 Ways to Engage Your Audience with Interactive Content.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

This is very exciting news for B2B marketing professionals and any marketer with a complex sales cycle, especially since the offline conversion data will be incorporated into existing AdWords conversion data. Marketo Integration. More information and better understanding lead to better campaign optimization and performance.

Adwords 48

Adwords Marketo Optimization Conversion 48

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance. This new capability enhances the current and very popular integration between Bizible and LinkedIn Sponsored Content.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Adobe Experience Cloud Blog

JULY 12, 2017

We are now squarely in the Engagement Economy where we all need to meet our customers wherever they are with information they care about. Many of the product managers at Marketo spend a certain portion of their week in the Marketing Nation Community looking at the questions and issues our customers raise and how they respond to their peers.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134