KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% That should be no surprise, as Facebook held 7.4%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 11 steps toward a content strategy by Econsultancy.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Ambal's Amusings

JUNE 9, 2010

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. " 's Marketing Prediction for 2010. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. s Marketing Action for 2010.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. " 's Marketing Prediction for 2010. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. s Marketing Action for 2010.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

FEBRUARY 18, 2010

What actions should marketers take in 2010?" " Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Britton is the producer of the thought leadership marketing blog Illuminating the Future.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

APRIL 21, 2010

How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Blog B2B Marketing Twitter GalenDY. " Blog B2B Marketing Twitter GalenDY. " Galen De Young. Over to you.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Marketing automation. Customer acquisition. Demand creation.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Ambal's Amusings

MAY 10, 2010

" Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Blog Modern B2B Marketing Twitter InboundMarketer. This will be enhanced by the use of inbound marketing as part of the demand generation process.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Adobe Experience Cloud Blog

JANUARY 21, 2016

So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Social Media Marketing: Google is going to feel the pressure from social media advertising. Ellen Gomes, Content Marketing. but that percentage is growing fast.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Bluetext

APRIL 22, 2020

The COVID-19 Pandemic has expanded the “stay at home” audience for B2B businesses. . The commercial sector has seen changes in how audiences are reacting to content and consuming media. . Capturing these audiences will require businesses to adapt content and tactics to the current climate. Shifting Media Channels.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 28

Contently

OCTOBER 18, 2016

Still, it goes to show that analytics tools are the bedrock of martech since almost every other technology listed in the eMarketer chart is designed to create an onslaught of data. Marketers need good analytics tools to help figure out what the hell all this data means. Companies continue to invest in martech leadership.

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

AUGUST 19, 2016

Here are a few of the top B2B marketing reads you may have missed from our blog this year. Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark: 1. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. If not, you’re not alone.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 16, 2014

Content Marketing World Sydney (March 31-April 2) – Sydney, Australia. eMarketing Paris (April 8-10) – Paris, France. ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. Forrester’s Forum for Marketing Leaders EMEA (May 13) – London, UK.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

Directive Agency

MAY 2, 2017

There is never-ending competition in the B2B industry. As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. How effective is influencer marketing? Twitter is one of the best platforms for B2B and influencer marketing.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

NOVEMBER 9, 2009

Content marketing is all the rage. Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

LeanData

NOVEMBER 17, 2015

And it’s not just the marketer’s vocabulary, he concluded, that’s changing at a remarkable pace. “I I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight.

CMO 66

CMO Startups B2B Thought Leadership Paid Search Agency 66

Onalytica B2B

JANUARY 18, 2017

” Tim Hughes – Co-Founder of Digital Leadership Associates. “The March market is currently within a “perfect storm”. Content Marketing was the 2nd most popular topic, receiving 18% of all mentions among the top MarTech influencers and brands. Digital Leadership Associates. B2B Marketing.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Using accurate data in your original content is powerful way to communicate that you’ve done your research. A search engine exclusively for inbound marketing and consumer statistics? 5) The CMO Council.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

JANUARY 26, 2021

As we enter the second year of pandemic restrictions, B2B ad spend is expected to rise nearly 11% in 2021. LinkedIn is the most beneficial for B2B marketers thanks to its extensive retargeting features, while Facebook suits B2C marketers. 67% of buyers say an internet search is the first place they go to find content.

Marketing Budget Creation 321

Marketing Budget Creation Marketing Budget Planning Budget Programs 321

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

LeanData

NOVEMBER 17, 2015

And it’s not just the marketer’s vocabulary, he concluded, that’s changing at a remarkable pace. “I I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

LeanData

NOVEMBER 17, 2015

And it’s not just the marketer’s vocabulary, he concluded, that’s changing at a remarkable pace. “I I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

Marketing Insider Group

JUNE 8, 2015

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. Check it out.

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Circle Studio

JULY 12, 2018

However, many firms don’t take advantage of their data to engage their audience with visual content marketing. Whether it’s market trends, industry statistics, customer figures or other financial information, financial services firms have access to a large amount of data. eBooks and guides.

Service 87

Service Content Marketing B2B Thought Leadership Emarketing 87

Adobe Experience Cloud Blog

MAY 27, 2016

Author: Nate Dame Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. Most likely not, according to these stats: 61% of B2B decision-makers start the decision making process with a web search. Social Media B2B).

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. March 2010. Here’s what I found.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

JANUARY 4, 2011

- Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. What’s Up, Blog?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Below are four tips for enriching your content. By integrating them into your content marketing strategy, your customers will react positively to your content and show more interest in your company and brand as a whole, leading to more prospects and more potential sales. Create customized infographics.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Thought Leadership Content 48

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. eMarketer ). eMarketer ).

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Paid Content Social Media Statistics Enterprise Management 100