Thinkers360

FEBRUARY 23, 2024

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. Are you a seasoned marketer who invests in your professional growth each year?

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. But that’s okay, because thought leadership content doesn't really impact near-term results. Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Expertise-based thought leadership (55%).

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Heinz Marketing

MAY 19, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Listen in and/or read along with the transcript below.

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Paid Search Agency PR 112

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. Think about LinkedIn as more of a thought leadership platform.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 62

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 62

Marketing Insider Group

JUNE 14, 2021

94% believe video helps consumers better understand their product or service. . Product reviews. But regardless of what app you use, before you dive in and start shooting, it’s probably a good idea to create a content production plan that tells you how your videos will be filmed and created. . Share thought leadership.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

FEBRUARY 4, 2020

But it’s a well known secret in the industry that risk assessments are hardly ever read by leadership. The Product. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? You can connect with Lewis Werner on LinkedIn and Twitter.

Budget Programs 300

Budget Programs Validation Work Management Allocation 300

InsightSquared

MARCH 9, 2020

This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. What we love about Jill is her passion for continuously driving productivity without stripping away the fun in the process. Jill Konrath. I see so many irrelevant salespeople I want to cry.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

APRIL 2, 2019

B2B marketing has hit a wall. We already know that the B2B journey is powered by content as prospects want to self-educate. Thought leadership marketing is the art of positioning your company as a leader in its field. Thought leadership marketing is the art of positioning your company as a leader in its field.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Tomorrow People

NOVEMBER 23, 2018

It’s about working hard on creating valuable content marketing , and at the core driving awareness and interest to our company’s services and products. B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Walker Sands

APRIL 13, 2023

But how does this marketing trend translate to the less camera-friendly world of B2B companies? In B2B, influencer marketing’s popularity is growing. Creative B2B marketing approaches have become a differentiator, making now a smart time to branch out into influencer programs. billion, up from $13.8 billion in 2021.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Thought Leadership Paid Search Agency 52

Metadata

FEBRUARY 5, 2024

A great product helped, but that’s only half the story. We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” “We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.”

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Biznology

JANUARY 26, 2017

They’re going to the internet, search engines and social media, and this is driving B2B firms in a variety of industries to realize that if they don’t change the way they approach new business efforts, they could be kissing a lot of their best opportunities goodbye. Here are the most common objectives we run across in our work with B2B firms.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

Heinz Marketing

JUNE 7, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Listen in and/or read along with the transcript below. Great content.

Forrester 122

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 122

KoMarketing Associates

DECEMBER 5, 2018

In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages. Internal Linking Between B2B Content Assets. Product and Solution Pages. What Is Internal Linking? Blog Posts and Articles.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Hubspot

OCTOBER 23, 2019

If you're thinking about category creation, you've already thought of it, too -- there are no customers. Five Strategies to Create a Product Category. So you're creating a product category -- what's the name going to be? There has been a widely accepted belief in B2B that analysts are the defining voice for new categories.

Product 62

Product B2B Thought Leadership Enterprise Management Thought Leadership 62

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase. Modern B2B Sales Model.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Onalytica B2B

SEPTEMBER 12, 2017

Small, every day consumers of your own or similar products. However, what separates them from others is the fact that they are earnt advocates of your brand, product or service. The Zoellas of this world may well be popular but are they actually relevant to your B2B topic? Product categories (e.g. Key verticals (e.g.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer. Sounds hopeless, right?

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer. Sounds hopeless, right?

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Launch Marketing

APRIL 2, 2020

The novel coronavirus pandemic (COVID-19) and the social distancing that comes with it is an unimaginable challenge, but fortunately numerous B2B organizations offer digital tools to help us live and do our jobs virtually. Review what has been canceled, were you going to present at a tradeshow, conference or another type of leadership event?

B2B Thought Leadership 87

B2B Thought Leadership Webinar Metrics Social Media Skype 87

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. Sibling rivalry is real!

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

KoMarketing Associates

DECEMBER 29, 2015

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young. 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year by Derek Edmond.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. How big are the teams that end up using your product? You’re not alone. But what if there was a better way? Are those teams made up of early adopters?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Vidyard

MARCH 30, 2022

He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly. John Barrows John Barrows provides sales training and consulting services to some of the world’s biggest brands (think Salesforce, LinkedIn, and Okta).

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Marketing Craftmanship

AUGUST 14, 2015

Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it involves trading currency futures or replacing car mufflers – and eventually discover that selling their product or service is neither in their wheelhouse, nor something they enjoy doing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

PureB2B

JUNE 14, 2021

B2B influencer marketing: While many in the B2B industry consider influencer marketing primarily a B2C tactic, it can also work in the B2B sector, particularly for IT products. By engaging its workers as influencers, IBM launched a successful registration drive for a new product, IBM Verse.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62