B2B Thought Leadership Cold Calling Information Webinar Metrics 
Zoominfo
FEBRUARY 25, 2021
Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important.
Zoominfo
FEBRUARY 25, 2021
Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important.
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Oktopost
SEPTEMBER 21, 2023
The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy.
New North
AUGUST 29, 2023
If you’re a B2B marketer, you’re responsible for generating leads. But when you’re in B2B tech, your SDR team can’t cold call down a list all day. Even some of the best cold callers can’t get more than a 2% success rate. Prospects aren’t picking up the phone.
Strategic-IC
JANUARY 13, 2021
What is Social Selling and why should it form part of your ABM strategy? So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it!
Oktopost
SEPTEMBER 21, 2023
The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy.
markempa
APRIL 29, 2012
Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Leadership was reticent. The competition had been hosting webinars for years with hundreds of attendees. Scully had never promoted or planned a webinar before. Clarified contact information.
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