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Is Fractional CMO the right decision for SaaS start-ups?

Sage Marketing

The term “Fractional CMO” might initially suggest a reduced scope of responsibilities or a diminishment of the role’s importance within an organization, particularly for SaaS companies. Instead, a Fractional CMO brings a highly strategic, adaptable, and focused approach to leadership.

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Top 50 Global Thought Leaders and Influencers on Retail 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

Marketing Insider Group

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

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Do CMOs really understand how their teams use martech?

Martech

If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. For a lot of marketers, especially in the B2B sector, that time is not now. 10% of companies are using large language models (LLMs).

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Top 50 Global Thought Leaders and Influencers on Health & Safety 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. 50 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 4 Dr. McKenna McKenna Associates Inc Contact Patrick J.

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Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

Marketing Insider Group

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. Even in today’s competitive landscape. Source: SEMRush.