ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sword and the Script | B2B

MAY 11, 2021

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. Read free during Open Access.

Studies 64

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 64

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Launch Marketing

DECEMBER 8, 2021

To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. Blog: A Guide to Social Media Marketing for B2B Executives. Blog: Three Planning Tools for B2B Marketing Success.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Champion Communications

AUGUST 31, 2021

Many are finding success in using LinkedIn, which has become a key sales platform for those in the B2B space. According to FocusVision, the average B2B buyer consumes at least 13 pieces of content before making a buying decision, casting a wide net to understand their problem and the solutions being offered.

Paid Search Agency 62

Paid Search Agency B2B Thought Leadership Companies PR 62

KoMarketing Associates

OCTOBER 28, 2020

Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. No longer was the ball in the B2B marketers’ court – prospects became the ones with the serve. What is Thought Leadership Content?

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. Grow subscriptions.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Sword and the Script | B2B

FEBRUARY 12, 2022

However, there’s been a flood of worthy ideas and studies on the topic of trust in business. UML is an occasional roundup of three related articles, links or studies, that I have vetted, wrapped in insight, and presented here for your perusal. ” We’ll get some practical advice on trust for B2B marketing next.

B2B Thought Leadership 73

B2B Thought Leadership Ethics Thought Leadership Trust Marketing 73

Bluetext

APRIL 1, 2021

Looking to PR agencies as a resource is a great way to solve this dilemma. The PR agencies that are most successful in the SaaS space are the ones with a deep and wide understanding of the competitive landscape. Cultivating Creative PR Solutions. Finding SaaS Providers’ Niche.

Work Management 26

Work Management Marketing Management PR Creativity 26

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. View the case study here for more. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

NuSpark Consulting

JUNE 13, 2014

Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. There are many ways B2B companies harness public relations for the lead generation strategies. Thought leaders get more press.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Let me explain.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Enterprise Management Planning 111

Content Standard

JUNE 27, 2023

How Educational B2B Healthcare Content Strategy Pays Off Segment-specific educational content is critical to proving you can solve specific healthcare challenges—a critical access hospital in Oklahoma will have different issues and goals from a 3,000-bed health system in Southern California.

Work Management 90

Work Management Marketing Management Differentiation Education 90

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Webbiquity

MARCH 10, 2016

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation. Understand the B2B process. Not necessarily.

Ad Building 100

Ad Building Brand Identity Branding B2B Thought Leadership 100

Hinge Marketing

MAY 28, 2014

“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. Both meet the awareness threshold that defines PR – hence the merging of PR and marketing – but the blog post is a more relevant way of showing your expertise. What are the differences?

PR 48

PR Blogger Top of Funnel Planning 48

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It’s an asset in PR kits developed to promote new product launches. It provides a forum for company thought-leaders and visible employees. Wrike: Use Cases. CASE Equipment: CX160D Excavator.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage? as of 2022.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage? as of 2022.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Optinmonster

DECEMBER 21, 2023

Make sure you share useful tips, thought leadership posts, and other forms of content to capture your audience’s attention. Our templates are designed for a wide range of use cases and are fully customizable. In most cases, podcast hosts are always looking for new guests to invite to their show. 69%) and Facebook (.77%).

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. The 2nd reason why you are thought of as a resource: You’re simply giving reminders.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Content4Demand

MAY 8, 2020

B2B influencer marketing content can deliver 11x higher ROI than traditional forms of digital marketing , according to TapInfluence. If you attended Summit, you can watch the full case study here through early August. But I’d argue that it isn’t enough to just have great content. Involve relevant stakeholders from the beginning.

Paid Search Agency 54

Paid Search Agency Planning B2B Thought Leadership Marketing Management 54

Golden Spiral

NOVEMBER 20, 2018

Thought leadership is another buzzword that is used — in B2B technology and SaaS industries in particular — that often leaves leaders scratching their heads, looking to answer questions like: What is a thought leader? How do we become a true thought leader in our space? Is thought leadership worth the hype?

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Paid Search Agency Marketing Automation Services 59

Biznology

JULY 23, 2014

a Boston-based agency that just published a new study on how SMBs buy today. They like print materials, for brochures, checklists, handbooks, case studies. Thought leadership. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB'

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Onalytica B2B

APRIL 26, 2018

Whether this be different locations or sectors, or even your PR, or Insights teams – understand their skill sets and experience and utilise them – as highlighted by Konstanze Alex , Leading Corporate Social & University Influencer Relations at Dell. 5) Influencers love things that money can’t buy.

Work Management 279

Work Management Lead Ranking Lead Scoring Budget Programs 279

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.) Make it readable, and skip the complex charts.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Contently

APRIL 11, 2019

This hasn’t always been the case, though. More than 50 percent of B2B content marketers report that their content marketing teams are small or even just one person. Additionally, many employers value work experience in other fields in such as journalism, advertising, and PR. Soft skills needed for content jobs.

Studies 165

Studies Work Management Planning Content Marketing 165

Content Standard

JUNE 2, 2017

Now enter the realm of B2B technology marketing: a realm of content that can be so nuanced, it can feel like searching for the content equivalent of the Holy Grail, accompanied by an audience even more elusive than a fish. Can you find this “content holy grail” without having to purchase a bunch of coconuts?

B2B Marketing 84

B2B Marketing Work Management Planning Marketing Management 84

Marketing Insider Group

JANUARY 6, 2020

It may well be the case that you’re keen to get insights or meet a particular speaker in person, in which case you can narrow down your list to the events that this person will be speaking at. Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US.

Conference 57

Conference Marketing AI Work Management Marketing Management 57

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

KoMarketing Associates

DECEMBER 30, 2013

But it all starts with our people, thought leadership, and contributions to the industry. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Why Paid Search Still Makes Sense for B2B Marketers.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Walker Sands

DECEMBER 20, 2018

In today’s B2B world, awards are more than just something to brag about at holiday gatherings. In addition to boosting internal morale, it’s proven that awards have the ability to measurably impact a B2B company’s success. Relationship-building is the foundation of B2B. More Than a Participation Trophy.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

SWZD

AUGUST 5, 2019

At that time there were opportunities in the field of public relations, and he was hired by a PR firm in Boston named Cone Communications , whose clients primarily sold to consumers. He moved from the agency side to working directly at EMC in B2B Tech marketing. We asked Peter about mentors who have shaped his career.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Contently

JULY 25, 2016

If you’re a B2B marketer, you’re probably all too familiar with the frustrations that come with ghostwriting and publishing thought leadership. So I spoke with three seasoned B2B content marketers to get their tips on how to have better relationships with internal stakeholders and subject-matter experts.

Work Management 60

Work Management B2B Thought Leadership Marketing Management Thought Leadership 60