Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Trade Press Services

JANUARY 2, 2024

As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. LinkedIn is still the quintessential B2B social media platform. LinkedIn has solidified itself as the leading site for business professionals and organizations to communicate.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. It is attracting engaged audiences through a strong editorial focus on thought leadership. How could we ever break through? Source: SEMRush.

Forecasting 323

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 323

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. Driving high-quality leads? What are you hoping to achieve?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Thinkers360

MARCH 28, 2024

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool.

Communities 58

Communities B2B Thought Leadership Tools Thought Leadership 58

Webbiquity

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Champion Communications

JULY 24, 2023

The surge in the brand’s awareness and credibility not only propelled the brand into the spotlight but also created a surge in lead generation. B2B businesses can leverage LinkedIn to connect with their target audience, share compelling earned and owned content, and build a community around their brand. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

markempa

JUNE 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

Zoominfo

DECEMBER 13, 2018

Jeb Blount is the bestselling author of eight popular books including Sales EQ, Fanatical Prospecting, People Buy You, and People Follow You. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. As mentioned, Jill is the author of three bestselling, award-winning books.

Youtube 187

Youtube Advertising Channels B2B Thought Leadership Zoominfo 187

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

It's time for B2B marketing professionals to think beyond justifying their existence and start thinking about how they can create long-term return on marketing investment (marketing ROI) for their organizations. I thought it would be glamorous. Lead generation, lead management and lead nurturing. I was misinformed.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre. B2B audiences like to be entertained, too!

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Circle Studio

DECEMBER 6, 2018

So as many firms have started to focus more on creating quality content and not just large volumes of content, getting the most out of your B2B content marketing efforts is essential. In fact, many B2B firms have a virtual library of whitepapers. Use blog posts for lead nurturing emails.

B2B Marketing 88

B2B Marketing B2B Thought Leadership Content Marketing Marketing Proposals 88

MKT1

MAY 20, 2024

A high-performing messaging framework aligns your team on messages that: Attract new leads, accelerate pipeline, convert new customers, generate sales, enable long-term retention, drive strong user growth, and build your brand. co Caspian Studios Caspian Studios is a content-as-a-service studio for B2B.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

markempa

MAY 26, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Zoominfo

DECEMBER 19, 2018

Her work with Fortune 500 brands hasn’t gone unnoticed and the latest of her seven books, _Experiences_, sets the benchmark for a new era in marketing. His Convince & Convert Media division owns a leading content marketing blog, multiple podcasts, and many other educational resources for business owners and executives.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. It also positions you as a thought leader in your industry. The resulting leads are then shared between the two companies.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. It also positions you as a thought leader in your industry. The resulting leads are then shared between the two companies.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Hinge Marketing

MARCH 22, 2016

Why don’t business books ever talk about the build industry?” ” When you look at the shelves of a bookstore, you’ll be hard pressed to find any books about the construction industry. And, in the hundreds of business books (like Good to Great ), you rarely ever see an AEC firm mentioned.

Marketing Proposals 48

Marketing Proposals Business Word of Mouth CPA 48

Zoominfo

DECEMBER 13, 2018

Jeb Blount (Sales Gravy) Jeb Blount is the bestselling author of eight popular books including Sales EQ, Fanatical Prospecting , People Buy You, and People Follow You. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

markempa

JUNE 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! mean, come on.

PR 120

PR Lead Generation Rules Generation 120

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Televerde

MAY 8, 2020

My head is pounding from information overload, and I just need to get all this out before I forget half (or most) of it – so without further ado, here are my top 3 takeaways from this year’s SiriusDecisions Summit: Takeaway 1: Whether in B2B or B2C, we’re all in the business of people. B2B marketers: Don’t be afraid to take risks!

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Forrester B2B Sales 52

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Do you want to be known as a marketing guru, an industry thought leader or a behind-the-scenes hustler who gets things done?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

nDash

NOVEMBER 30, 2020

Additionally, they are great at writing across a variety of topics – marketing, ecommerce, reputation management, leadership and development, and much more. I use the blog posts, articles, press releases, whitepapers that I create, to help clients achieve just that.”. Leadership and management . Area of expertise: .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Zoominfo

OCTOBER 5, 2021

Her work with Fortune 500 brands hasn’t gone unnoticed and the latest of her seven books, _Experiences_, sets the benchmark for a new era in marketing. His Convince & Convert Media division owns a leading content marketing blog, multiple podcasts, and many other educational resources for business owners and executives.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

markempa

JUNE 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So whos to blame?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. The trust leads to a more personal relationship and hopefully, a purchase.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Vidyard

OCTOBER 19, 2016

Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media. press@vidyard.com. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Circle Studio

DECEMBER 4, 2019

Exhibiting at conferences provides A/E/C firms an ideal opportunity to build brand awareness and thought leadership, showcase their expertise, network with prospects and teaming partners, generate new leads and engage existing clients. Quick tip: Create a mini marketing plan for each trade show the firm participates in.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. The Video Mastery Award: Winner and Runners Up Video Marketing: The B2B Storyteller The Storyteller understands that creative storytelling isn’t just for Hollywood. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65