Kaon

MAY 24, 2018

Trio will accelerate VR sales and marketing applications for Fortune 500 companies. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Kaon

JULY 23, 2018

So, how can sales teams rise above? Today’s sales teams need a strategy, strong communications and up-to-date technology. Cutting-edge technology allows the sales professional to convey innovation and create a lasting memorable engagement. What does it take to stand out from the crowd and leave a memorable impression?

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Kaon

MARCH 13, 2018

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. An interactive video wall will get your visitors out of their seats and up at the wall!

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. How can you prove that your company is not like them and that you care about more than just a sale? Storytelling is a powerful tool.

Ad Building 245

Ad Building Brand Identity Branding Tips 245

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! All in all, outbound marketing is not what it once was. Video marketing is valuable throughout the sales funnel. Storytelling is a big one. Storytelling is a big one. Explainer Videos.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

DiscoverOrg

NOVEMBER 9, 2016

This is second installment detailing DiscoverOrg’s TiLT Sales Development Challenge and it’s 10 core learning modules. Are you leaving money on the table by not empowering your sales development teams with the ability to connect with prospects? Modern sales teams are now more data-driven than ever before. You Say “Tomatoes”.

Top of Funnel 229

Top of Funnel Conversion Cold Calling Storytelling 229

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 208

Content Marketing Work Management Paid Search Agency Marketing Management 208

Kaon

AUGUST 9, 2017

Last week, Kaon Interactive participated in the VR/AR Association Boston Chapter (VRARA) Midsummer Event at Cambridge’s newest incubator and co-working community Alley Cambridge , powered by Verizon. Click to view slideshow. Click here to schedule a demo!

Storytelling 147

Storytelling Interactive Marketing B2B Sales Communities 147

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech Advisor

NOVEMBER 27, 2019

B2B Sales has evolved. How ready are your sales teams to win in the experience economy? Are your sales enablement strategy, process, and tools enough to help them compete effectively? The best users of sales enablement get strategic buy-in for sales enablement as their central engagement hub. Session Top 5.

Enterprise Management 66

Enterprise Management B2B Sales Top of Funnel Marketing Automation Services 66

Kaon

JUNE 18, 2018

Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

FEBRUARY 27, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D photo credit: Dave Rezendes.

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

Marketing AI 356

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 356

Webbiquity

AUGUST 9, 2022

There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list. Implementing innovative pitching tips can set your offering apart from the pack and help you expand your B2B market share.

B2B Marketing 267

B2B Marketing Tips B2B B2B Sales 267

Outgrow

SEPTEMBER 15, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! The state of brand storytelling in the early 2000s. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Marketing Insider Group

JULY 1, 2020

Typically, customer engagement is associated with online interactions, particularly on social media. Engagement is a way for businesses to gauge how connected their audience is with their brand and how often they are interacting with its content. How it works: Engagement takes the pushiness out of sales.

Lead Ranking 311

Lead Ranking Lead Scoring Planning Leads 311

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. WordPress is my foundational platform for storytelling. How can that be accomplished?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Marketing messages become inauthentic, creativity gets stifled and trust erodes.

Brand Identity 96

Brand Identity Branding B2B Thought Leadership Paid Search Agency 96

Marketing Insider Group

AUGUST 7, 2023

We’re living in a world where marketing ads are flying at us in every direction. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels.

Conversion 191

Conversion Top of Funnel Content Lead Nurturing 191

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Top Rank Marketing

AUGUST 17, 2023

The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness. Undoubtedly, the marketing team behind the movie has done an exceptional job, inspiring me and other marketers to rethink our strategies. B2B influencers must take note if they truly want to grow their fan-base. “In

B2B Marketing 80

B2B Marketing B2B Storytelling Marketing & Strategy 80

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. Read more on B2B Marketing in Martech Age. Sales are about building relationships.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Content Standard

MARCH 22, 2018

So those businesses brought in salespeople, and marketers, and advertisers, and eventually PR and communications teams as they grew and grew. And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Kaon

AUGUST 1, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. These solutions, in turn, help to drive increased sales and reduced marketing costs. Advertisements.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Marketing Insider Group

AUGUST 11, 2023

It can also enhance various aspects of business operations and marketing, when used efficiently. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Surveys and audience research are essential to gauge your followers’ needs.

Social Networks 167

Social Networks Business Work Management Social Media 167

ATAK Interactive

SEPTEMBER 15, 2020

Sales Enablement is a simple concept with a big impact on the future of B2B marketing. Video transcription below: Welcome back to B2B Marketing Agency Insights. Video transcription below: Welcome back to B2B Marketing Agency Insights. I’m your host Austin LaRoche, CEO of ATAK Interactive.

Top of Funnel 146

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

ANNUITAS

FEBRUARY 9, 2012

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. Albee: I think storytelling is hugely important.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

Navigate the Channel

SEPTEMBER 29, 2023

Your sales team is doing its job, but you have yet to land the whale that will take your profits to the next level. Here are 5 steps you can take to maximize communications between your Chief Marketing Office (CMO) and the customers that really matter. Higher level communications tend to get big projects done with less bureaucracy.

CMO 65

CMO Advertising Agencies B2B Storytelling 65

Kaon

OCTOBER 13, 2020

But in a sense, the same is true of B2B contact. This can mean a few different things, but, by and large, we’re referring to company efforts to preset their products via interactive 3D representations of materials or experiences. Increased Marketing and Sales Conversions. This can be the case both in-person and online.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162