B2B Digital Marketer

MARCH 16, 2023

Unleashing Corporate Caffeine to Supercharge Your Business Growth In a world where B2B competition is fiercer than ever, businesses need to find innovative ways to stay ahead. One crucial factor to achieving success is aligning your sales and marketing teams. ” “It’s not about you.”

B2B Sales 52

B2B Sales B2B Marketing Advertising Agencies Planning 52

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

ViewPoint

AUGUST 15, 2013

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Sales & Marketing Management. Like great teachers, sales leaders should do the same.

B2B Sales 120

B2B Sales Buyer Need PointClear B2B 120

Zoominfo

NOVEMBER 11, 2019

People buy from people first, product second, according to Director of Sales Steve Wernke. Let’s explore this conundrum with nine tips from our top sales closers. To make customers feel good about the sale, communicate these three pieces of value, in this order: additional support additional product and services price discount.

B2B Sales 191

B2B Sales Zoominfo B2B Work Management 191

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. That’s where your streamlined, four-stage sales funnel comes in.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. this year as well.

Marketing Budget 346

Marketing Budget Marketing Budget Creation Budget Programs Research 346

Sword and the Script | B2B

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Sales complexity continues to grow.

Sales Cycle 74

Sales Cycle B2B Sales Studies Marketing Management 74

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. B2B buyers are changing; they seek out more informational and educational content to solve problems.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Kaon

JULY 23, 2018

So, how can sales teams rise above? Today’s sales teams need a strategy, strong communications and up-to-date technology. Cutting-edge technology allows the sales professional to convey innovation and create a lasting memorable engagement. This is especially true in the sales industry. Communicating value.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers?

B2B 135

B2B Customer Satisfaction Lead Scoring Lead Ranking 135

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. 2023 has created something of a perfect storm for B2B marketing. But in 2023, that kind of innovation isn’t just necessary for standing apart.

Enterprise Management 95

Enterprise Management Work Management Marketing Management B2B Marketing 95

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Let’s break that down. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? And How Can They Help Marketers? And who wouldn’t?

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Tony Zambito

DECEMBER 14, 2020

B2B marketers and sellers will need to recognize that both sides of the demand coin are affected. In B2B decision-making, confidence has always been a key behavioral element. In B2B decision-making, confidence has always been a key behavioral element. .” – Vice President, Global Logistics Operations.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Hubspot preaches inbound marketing as a mantra, right? The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. But guess what? Kudos to them.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. And for many B2B companies, they are struggling to do so without live interactions, especially events. Let buyers tell ‘you’ when they are ready to buy.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. This shift is creating new needs and challenges. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 227

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 227

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Of course, that’s still nowhere near what a sales person would consider a lead.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Marketing Insider Group

MAY 26, 2020

Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. But now is the time to shift the business, marketing communications and approaches.

Webinar Metrics 238

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 238

BOP Design

SEPTEMBER 22, 2022

As such, in this blog, we are taking a high-level view of what B2B marketers should consider when crafting a lead generation strategy. We know the genesis is always, “We need more leads!” Because understanding your target buyers’ needs, challenges, and issues is crucial to creating a connection with them.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking B2B Marketing 80

The ROI Guy

JULY 11, 2017

Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”. Unfortunately, too many sales reps and enablement groups haven’t gotten the memo, and remain entrenched in their old ways.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Tony Zambito

NOVEMBER 18, 2020

While the world of B2B can be perceived as lacking in warmth and perhaps even superficial at times, there are tremendous opportunities to create bonds of loyalty between two B2B organizations. It is, after all, the dream of many B2B leaders to forge such connections with buyers. Increase Value With Buyer Insights.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Webbiquity

MAY 30, 2019

Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs. Personalized marketing is a process of continuous development and evaluation.

Personalization 248

Personalization Planning Paid Search Agency Marketing Automation Services 248

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. This blog will put your mind at ease and give you the answers to best approach your B2B product launch in an economic downturn.

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? And How Can They Help Marketers? We like to make sure that we’re setting ourselves up for success. And who wouldn’t?

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Convince & Convert

JUNE 15, 2011

Guest post by Carmen Hill , Social Media and Content Strategiest for Babcock & Jenkins , an integrated B2B marketing agency in Portland. Could giving away too much great content actually sabotage sales? As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing.

B2B Sales 136

B2B Sales B2B Marketing B2B Telemarketing 136

Heinz Marketing

NOVEMBER 4, 2020

By Sheena McKinney , Executive Assistant & Operations Specialist at Heinz Marketing. Our own Josh Baez , Client Engagement Manager, recently joined Jim Obermayer, outgoing president of The Funnel Media Group for a great conversation on SLMA Radio entitled: Is Sales Engagement the Most Important Platform in your Marketing Stack?

Top of Funnel 116

Top of Funnel Marketing Automation Services Planning Sales Qualified Leads 116

KoMarketing Associates

FEBRUARY 20, 2018

If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” We frequently refer back to this document as we get the online marketing program launched. Gather Buyer Personas and Data.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Salesforce Marketing Cloud

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? See how it works Why is a go-to-market strategy important?

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

6sense

JANUARY 14, 2016

The best B2B marketing teams all have­ one thing in common: they treat the sales team as one of their clients. This view makes marketing qualified leads not a metric for measuring campaigns, but a product delivered to sales development reps and executives. Find in-market buyers and connect them with sales.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48