Influitive

MAY 14, 2021

Another year, another successful Forrester B2B Summit in the books! Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide. The post 5 Key Takeaways from the 2021 Forrester B2B Summit appeared first on Influitive.

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Forrester B2B

MAY 24, 2023

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

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Forrester B2B Marketing B2B Marketing & Strategy 52

Sword and the Script | B2B

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

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Work Management Customer Surveys B2B Marketing Paid Search Agency 75

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” At Contently, we believe that content is the “ atomic particle ” of digital marketing.

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Forrester Marketing Report Work Management B2B Marketing 151

Heinz Marketing

JUNE 7, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. She is the Chief Sales Officer for Forrester.

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Forrester Top of Funnel B2B Thought Leadership Lead Ranking 126

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 112

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 112

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). B2B content often fails because it’s not written for the audience, readable, or interesting. The Hallmarks of Bad Content Marketing.

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B2B Marketing Content Marketing B2B Thought Leadership Planning 280

Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies. Happier, more satisfied employees.

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Forrester Marketing Management B2B Marketing Word of Mouth 100

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands? Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 Social Media Today U.S.

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Trust Marketing B2B Marketing Linkedin Advertising Agencies 113

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

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Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 114

Forrester B2B

AUGUST 24, 2023

Get a head start on 2024 planning with highlights of Forrester's guidance on where to invest, divest and experiment in B2B demand marketing and ABM.

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Planning Demand B2B Marketing Account Based Marketing 98

Drew Neisser

JULY 7, 2023

This special 350th episode was brought to you from Drew’s hotel room at Forrester’s 2023 B2B Summit and holds 12 key takeaways that B2B marketers can use to drive customer-centric growth. These core traits of successful CMOs are reinforced with fresh insights from the Summit. Tune in to soak it all in.

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Forrester B2B Trust Marketing B2B Marketing 52

Drew Neisser

MAY 5, 2023

The economy is turbulent and marketing budgets are down. But growth goals are up… What’s a marketer to do?! Listen to this episode with Forrester’s VP and Principal Analyst Ross Graber. He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn.

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Forrester CMO Efficiency B2B Marketing 52

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. It has been an honor to serve the B2B community over the past several years as a research analyst. There Is No Revenue Intelligence Without Content Intelligence.

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PathFactory

JUNE 8, 2023

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. Partners will drive the revenue ecosystem for B2B companies. AI was all the rage at Forrester.

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Influitive

AUGUST 31, 2016

We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones. Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention.

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Forrester Marketing Report Gartner Marketing & Strategy 140

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

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B2B Marketing Enterprise Management B2B Work Management 126

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

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Marketing AI B2B Marketing Trends Planning 94

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

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Trends Account Based Marketing B2B Marketing Paid Search Agency 130

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Content AI has now reached a critical inflection point in the market.

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Forrester B2B Thought Leadership B2B CMO 52

Anteriad

JUNE 21, 2023

The post 6 takeaways from the 2023 Forrester B2B Summit appeared first on Anteriad.

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Outreach

MARCH 8, 2021

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. Three to four years ago, I predicted that B2B sales roles and methods were headed for transformational change.

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Forrester Outreach B2B Thought Leadership Thought Leadership 105

KoMarketing Associates

JANUARY 3, 2020

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. That being said, B2B marketers still face a number of challenges when it comes to content. Developing a Content Marketing Strategy.

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B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. We are lucky to have all these skilled B2B marketers in our camp. We are lucky to have all these skilled B2B marketers in our camp.

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B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

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Lead Ranking Paid Search Agency SIC Research 130

B2B Marketing Exchange

MARCH 4, 2024

Coming to you from sunny Scottsdale is the 2024 B2B Marketing Exchange! Content: The Backbone of Modern Marketing Throughout the event, one prevailing theme emerged: the critical role of content in modern marketing strategies. If you weren’t able to join us here, you missed out big time.

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B2B Marketing B2B Account Based Marketing ABM 52

Modern B2B

OCTOBER 20, 2023

and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. The dimensions of value Value isn’t just monetary or business related, there are other dimensions that we don’t usually consider or measure in marketing. The projections certainly weren’t rosy.

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Forrester Cost per Acquisition Cross-Selling B2B 52

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. It generates 239% as much revenue.

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eCommerce Advertising Benchmark B2B Marketing Practices 121

Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. Number 1: The state of B2B Marketing.

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Forrester Lead Ranking Account Based Marketing ABM 52

Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks.

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Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. About Lenati. About ProKarma.

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Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

KoMarketing Associates

MAY 29, 2018

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. Statistics showed that the majority of B2B marketers (60 percent) believe that poor communication is the most likely factor to stall a customer relationship.

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Transparency Marketing Report B2B Marketing B2B 185

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. The challenges of marketing to existing customers. Evolve your offering.

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B2B Marketing Work Management Marketing Management Cross-Selling 156

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

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Enterprise Management B2B Marketing Work Management Marketing Management 98