ViewPoint
MARCH 6, 2014
Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling?
ViewPoint
MAY 23, 2011
To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. When B-to-B marketers want to find new prospects, they have traditionally relied on two types of lists.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
NOVEMBER 27, 2013
But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Bernice and I are always open to ideas for future studies.
Marketing Insider Group
MAY 19, 2015
I researched keywords, I interviewed customers, analysts and influencers in our space and basically created a corporate website that looked more like a blog. I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. Content marketing.
The ROI Guy
JUNE 3, 2010
A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%). Search engine results were cited by only 4.4%
Paul Gillin
JUNE 29, 2011
I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. A couple of notable B2B efforts have caught my eye recently that I wanted to share. This is a commerce play, incidentally.
Customer Experience Matrix
SEPTEMBER 3, 2009
Netpop Research reinforces this point in Media Shifts to Social , which found that as of September and October 2008, communications (including email, instant messaging, blogs and photo sharing) had risen to 32% of online time from 27% in 2006. . The MPA provides other, related data in its 92-page guide Magazines: The Medium of Action.
Expert insights. Personalized for you.
120 
Let's personalize your content