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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. And YouTube in 10th place?

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Netpop Research reinforces this point in Media Shifts to Social , which found that as of September and October 2008, communications (including email, instant messaging, blogs and photo sharing) had risen to 32% of online time from 27% in 2006. . Marketers might be investing in blogs than they are really worth. for TV and 10.2%

Spending 120
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Standing Out in LinkedIn with Simple Strategies

B2B Digital Marketer

5 Keys To Help You Through Life’s Holding Patterns” has helped thousands find direction when feeling stuck in their lives. David has been a featured guest on nationally syndicated radio, The Profits Over Wages Podcast, The Liz Show, TBN, WGN, CLTV, PBS, The Strausburg Report, N’Digo Magazine and more. Timestamps/Outline.