Study: B2B Marketers Remain Focused on Customer Acquisition
KoMarketing Associates
AUGUST 3, 2017
The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. Over time, resources that deliver long-term value become more important, especially if they are built on customer-centric services and guided by B-to-B seller expertise,” wrote the authors of the report.
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