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Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

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Connections, connections everywhere, and not a one to pitch

Leading Results Rambings

And yet later in the same conversation he lamented how it seems that for all the hard work he’s done in developing his LinkedIn network, it really isn’t helping him develop any real connections or sales opportunities. And this is where today’s discussion of social networks will start.

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Gyro:HSR

Online Marketing Institute

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. In what seems a matter of months, social network marketing has become the rage.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Google Announces New Offerings in Real-Time, Mobile and Social Search. Salesforce.com announces Chatter, social computing for enterprise companies. technologies.

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The Changing Rules of B2B Marketing

Paul Gillin

Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter. Yet B2B applications of social media get remarkably little attention.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. This reinforces (at least for women) the sense that social networks are rapidly emerging as the dominant Web activity. At that time, social networks were lumped into content, which had a 34% share.

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Social CRM: Curb Your Enthusiasm

Paul Gillin

Social maps – or diagrams of relationships across social platforms – sound good in theory, but are nearly impossible to create on a broad scale. What’s more, I question how much social interactions have to do with decision-making in many cases. No social map is going to unearth these relationships.

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