The ROI Guy

SEPTEMBER 17, 2010

This has resulted in a condition known as Frugalnomics, where buyers are now immune to empty product pitches and promises, instead demanding quantifiable proof that a proposed solution will drive bottom-line impact and represents more value versus the competition.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Industrial Marketing Today

JULY 29, 2009

But like many b-to-b marketers, I’m not sure how it has impacted my business. Leave a Comment Previous post: How To Gain Media-Exposure To Build Your Business Next post: Content Creation Made Easy FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. Force.com: Create and Run Any Application On-Demand.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Anything Goes Marketing

NOVEMBER 16, 2008

Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation. I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 3, 2010

Because of Frugalnomics, an environment where buyers now demand bottom-line value from every investment, B2B sales teams are challenged more than ever to deliver expected results. Are marketing and sales enablement teams producing the right presentations, white papers and tools for sales professionals to use in customer engagements?

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Digital Marketer

OCTOBER 13, 2020

Everybody’s going to be like, no joke, Joey, it’s on demand, right? The Mar your marketing needs to now be on demand, not on your schedule when you want to push it out and they should consume it. Joey Knecht ( 21:18 ): And they, as you know, they want to consume information on demand. What time should we make calls?

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marc Prensky coined this term in 2001, in a paper titled, â??Digital Should BlackBerry Users Demand Overtime Pay? Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. src = [link]. }.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Digital Marketer

MARCH 8, 2021

So in your mind, in your perspectives perspective, what is B to B digital marketing. And for B to B some of the problems that we’re solving are very specific, you know, either industry or the problem itself is very niche. I have demand gen. Ryo Chiba (17:23): Because of what B2B digital marketing is?

High Quality Lead 52

High Quality Lead Marketing AI Optimization Effectiveness 52

B2B Marketing Zone Posts

AUGUST 3, 2010

Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Name your blog.

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Web users spent an average of 4.6

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Ledger Bennett

JUNE 17, 2019

Demand Generation, Full Funnel Strategy, whatever you want to call it, organizations need someone to take a high level view of every vendor/effort driving leads, optimize how those channels are working together to lower the CPL but also gauge how those leads are contributing revenue to your bottom line. . Product/Service Demo (+14%).

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40