Biznology

MARCH 26, 2012

The secret is coming up with an offer that attracts qualified prospects, to maintain conversion rates—instead of bringing in tire-kickers who are only interested in getting a quick deal, and won’t actually buy. Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising?

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

markempa

OCTOBER 28, 2005

« Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes.

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

DECEMBER 21, 2006

A new report by MarketingSherpa shows that marketers need to do a better job capturing and communicating their value. According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." So why not begin with that?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JUNE 7, 2005

3: Positioning: How To Test, Validate, And Bring Your Idea To Market FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

markempa

SEPTEMBER 12, 2007

Last year, I highlighted a report by MarketingSherpa which concludes that marketers need to do a better job capturing and communicating their value. According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

MLT Creative

MAY 27, 2011

In the meantime, the media partner can make better decisions regarding future media buys thanks to tracking URLs. TIP: If you’re going to buy media, you want to buy what works, so you’ll absolutely want to use tracking URLs. It’s a no-brainer, but one worth repeating.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

MLT Creative

JULY 30, 2010

With that in mind, I’m an agency guy, so from an agency perspective in the B2B space, the number-one hardest thing seems to be getting buy-in from our clients. tradeshows, existing media buys, etc.) What have been your biggest inbound marketing challenges?

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

markempa

OCTOBER 31, 2006

3: Positioning: How To Test, Validate, And Bring Your Idea To Market FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

SEPTEMBER 17, 2005

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Marketing must take control of nurturing leads. Marketing must take control of nurturing leads.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market " I think Kevins points serve as a good reminder for web inquiry management.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

OCTOBER 19, 2006

They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. from FreshSqueezedMarketing I saw an interesting link to a Marketing Sherpa study on Lead Scoring by Brian Carroll on his B2B Lead Generation Blog. A lead isn’t a lead until it’s been qualified.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

B2B Digital Marketer

SEPTEMBER 29, 2020

And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. And in the last phase, you can push content that will make them buy something from you, or get in touch with you or come to an event or to an online event. Nicoline Maes ( 09:49 ): Yes.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

markempa

JUNE 28, 2007

While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it. New and innovative online marketing tactics help companies build their brand and generate leads online. Some of the leads are “hot” and ready to buy while others are long-term and need nurturing.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. Quite simply, it was customer driven.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

markempa

JUNE 14, 2005

Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. A big thank you to everyone who voted!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership B to B 120

markempa

APRIL 18, 2005

Be sure to let them know about your favorite Marketing, Advertising, and PR blogs. Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog." Be sure to let them know about your favorite Marketing, Advertising, and PR blogs.

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

JUNE 27, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

markempa

NOVEMBER 18, 2005

BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. You can download a free executive summary of the e-mail marketing report (pdf).

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

MAY 26, 2005

Im listed in the "B-to-B marketing blogs" section. Im listed in the "B-to-B marketing blogs" section. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market If youre time crunched, you can vote for your favorite category. If I merit your vote, please let them know.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize. On the other hand, the Direct Marketing Association shows spending at $339 billion total in 2008 including $75.9 Where are marketers moving their budgets?

Spending 120

Spending Media Mobile Advertising Forrester 120

MLT Creative

DECEMBER 9, 2010

@Szetela David Szetela Cross-channel marketing, the technical pieces are coming together. For those that don’t build, look for them to buy. McKeonPaul Paul McKeon Billy, I think the next big idea is the "return" of the big idea to B2B marketing. damphoux Mike Damphousse Big idea for #B2B: Back to basics.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

B2B Digital Marketer

OCTOBER 5, 2020

00:36 – Paul Slack’s background in B2B Digital Marketing. 05:23 – The planning pillars in B2B digital marketing. 15:15 – The B2B buying cycle. 33:17 – The one question every B2B digital marketer should ask themselves. Buying awareness for B2B and super-targeted awareness has never been easier than it is right now.”.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

AUGUST 25, 2020

” “In B2B, people buy from people they know and trust. And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing. I believe in that direct marketing strategy that you’re putting out there. It was like, Oh, there’s a connection.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

SEPTEMBER 15, 2020

I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. You buy them drinks throughout the journey.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

B2B Digital Marketer

OCTOBER 13, 2020

I mean, you have anywhere from three to five people on your side, a product marketer or a sales rep, a VP of sales, you name it three to five people on the selling side and the marketing side. What time should we be doing all this stuff from a marketing perspective? How do they identify sub markets?

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? They it’s tougher for them to buy. Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

SEPTEMBER 8, 2020

Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. You know, you have a couple of different roles and I start, you know, thinking about, you know, what is a Lee judge passionate about right now with content marketing?

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

B2B Digital Marketer

SEPTEMBER 22, 2020

Jim Rembach ( 00:51 ): I’ve not, I’ve given a little bit of insight to the, uh, you know, what you do, but if you could share with the B2B DM gang, your background and experience with, uh, B2B marketing. Well, I came into B to B marketing through a fairly security route because I I’m an engineer by background.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

B2B Digital Marketer

AUGUST 17, 2020

And so when we start talking about B to B digital marketing, you know, we want to stand out and we want to do something that causes people to, you know, raise their curiosity level, draw them in all of those things that are, that are critically important, but we have to modify what we’ve been doing in order for that to happen.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Marketing Insider Group

NOVEMBER 18, 2010

But, I think marketing professionals have a great opportunity if they align themselves with the customer and prospect through integrated programs. I’ve seen this work firsthand where a program touched upon the customer lifecycle so marketing’s role became valuable throughout the buying and customer retention process.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices.

Ning 40

Ning Paid Content Facebook Sales Management 40