ViewPoint
MARCH 6, 2014
Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.
Cintell
MARCH 10, 2016
Using Personas increases email open rate 2-5 times (Forrester). Without personas, organizations waste $ on irrelevant content: On average, 60-70% of b-to-b content goes unused, representing hundreds of thousands if not millions of dollars wasted (SiriusDecisions). DemandGen). Understanding B2B Buyers Benchmark Study, Cintell ).
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Customer Experience Matrix
SEPTEMBER 3, 2009
Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. Nineteen percent actually publish their own blog while 29% comment on blogs. Blogs are also apparently part of “community”, although this isn't stated explicitly.) of the total. asl the dominant uses.
Webbiquity
DECEMBER 11, 2013
Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog.
The ROI Guy
SEPTEMBER 3, 2010
According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. April 2009.
The ROI Guy
JULY 23, 2015
Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there.
Adobe Experience Cloud Blog
DECEMBER 15, 2009
Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. A Robert Half Technology study announces 54% of companies blog social media sites. Social media use soars among b-to-b marketers. Yahoo stops using meta keywords for search.
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