Webbiquity

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Failing Distribution Strategies Smother Great Content by MediaPost.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

The ROI Guy

SEPTEMBER 3, 2010

According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

The ROI Guy

JULY 23, 2015

Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Social media use soars among b-to-b marketers. Forrester Predicts Huge Growth for Social Media Marketing. Few b-to-b firms are signing up for Super Bowl XLIII advertising. Twitter announces an API to help control, standardize and mainstream retweeting. Google improves Google Reader. July 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

The ROI Guy

SEPTEMBER 17, 2010

According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Convince & Convert

MARCH 8, 2012

I’m B-to-B. This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. Especially when you talk B-to-B companies, there is quite a long way to an actual sale, of course, so that makes it even less relevant.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

The ROI Guy

NOVEMBER 29, 2010

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! . Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. The more buying organizations are a forced to do-more-with-less they adopt different business patterns.”

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Buzz Marketing for Technology

JUNE 27, 2008

Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse. Development. Open Source.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Gaines writes: " SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.". Customer Evangelist / Customer Experience Professionals.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk. There’s a lot of branding.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Heinz Marketing

MAY 11, 2019

Forget What You Think You Know About Content Marketing: B-to-B CMO Spotlight. Great insight via Forrester. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Over the top content just doesn’t cut it anymore. Thanks for your thoughts, Drew Neisser.

Lead Nurturing 68

Lead Nurturing B to B B2B Thought Leadership Leads 68

The ROI Guy

MAY 19, 2015

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Buzz Marketing for Technology

JUNE 27, 2008

Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Read Forresters advice for deploying an enterprise mobile solution. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

7 Tips For Practical B-to-B Lead Generation (MarketingSherpa on-demand webinar). Tactics To Boost B2B Marketing Results (podcast with Laura Ramos, Forrester Research). Raab Guide to Demand Generation Systems (analyst report). Supercharge Your Demand Generation with Personalization (Marketo on-demand webinar). blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Web users spent an average of 4.6 hours a week on social sites in September, compared with 4.4 hours on email, according to the recently released TNS “Digital Life” survey.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis! . They do if they are.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40