KoMarketing Associates

AUGUST 30, 2017

Automating some marketing processes can streamline day-to-day business, but how is technology benefiting marketers who have invested in the automation process? Recently, Econsultancy conducted the “2017 State of B2B Marketing Automation” report with Act-On Software to dive deeper into the concept.

Marketing Automation Services 149

Marketing Automation Services Marketing Automation Automation Peer-to-peer 149

KoMarketing Associates

JANUARY 30, 2020

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. Most respondents (30%) also said they would only rate the quality of their leads as “neutral.”.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

KoMarketing Associates

SEPTEMBER 1, 2020

Many marketers excel at lead generation, but new research shows that they still face a number of challenges when it comes to establishing relationships for lead conversion. Other obstacles include lack of budget/resources (42%), targeting of leads (38%) and a lack of data on leads (29%).

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

KoMarketing Associates

OCTOBER 22, 2019

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report. About 53% want to improve marketing and sales alignment, while 49% want to improve quality lead generation. Achieving Sales and Marketing Alignment.

Marketing Report 122

Marketing Report Marketing Automation Automation Planning 122

KoMarketing Associates

AUGUST 23, 2018

Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal. The first step is a true understanding of how closely tied these three tactics (marketing automation, personalization, and delivering a great customer experience) are.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

KoMarketing Associates

MAY 21, 2019

Instead, we want to look at how we can make sure we are driving the right people and in turn, the right leads through our SEO program. Take for the example the phrase marketing automation. These search results are for someone who is looking to learn what marketing automation is. Don’t Be Afraid of the Longtail.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

JULY 14, 2016

This leads to more opportunities for social media users to find and consume your content. Once your decision for what automated social media platform to use is done, it’s time to move onto the research and monitoring aspects. To automate receiving these results, you can subscribe to the RSS feed of the results or send them via email.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

JANUARY 19, 2022

Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time. Marketing Automation Platforms Like Marketo and Pardot. It’s no secret that cybersecurity marketers are busy people, so being able to automate repetitive digital marketing tasks can be a huge help. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

SEPTEMBER 12, 2016

But how do you know when you’re looking at a marketing qualified lead? A few telltale signs and characteristics will help you navigate the vast world of online discussion and find those qualified leads that you want. Let’s take a look at using Twitter for B2B marketing leads: 1. They’re Talking.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. A landing page builder like LeadPages can help you automate this process, much like an email platform does. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

SEPTEMBER 10, 2012

But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. Relevant content can take marketing automation process to the next level, and it can also help sales and account managers build better relationships with prospects and customers. What are they confused about?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 26, 2021

MarTech published the “Martech Replacement Survey 2021,” and statistics showed that the majority of marketers (24%) have replaced their marketing automation system. Data capabilities appeared to lead in terms of the reasons behind switches in marketing tools.

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

KoMarketing Associates

NOVEMBER 10, 2020

As marketers look to resonate with their target audience through providing better a customer experience, new research shows that marketing technology (martech) is helping them lead the way. The most popular forms of martech used by marketers are CRM (100%), marketing automation (98%) and webinar (88%).

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

KoMarketing Associates

SEPTEMBER 12, 2017

Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture? How could marketers reduce the lag in following up with leads post-event? With the help of advanced event automation solutions, event follow ups require much less manual work.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

KoMarketing Associates

DECEMBER 5, 2017

Our focus for 2018 will be on attracting more users to the site, we’ll be investing in marketing automation and other marketing avenues and technologies that can help us drive and convert traffic. One of our main marketing KPIs is qualified leads. Our best prospects generally start as non-paid subscribers.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. Optimizing Marketing Automation. Delivering personalized content could be made easier via marketing automation, as explored here.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. More Investment.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

KoMarketing Associates

FEBRUARY 12, 2019

LinkedIn Director of Marketing Solutions, Prue Cox, explained, “when we think about simple things like marketing automation platforms, and where AI is playing into it, B2C was definitely more ahead.”. That’s no rounding error, either – the B2B marketers are using marketing automation at almost twice the rate of B2C content marketers.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

SEPTEMBER 8, 2020

It offers opportunities for lead generation , sales, audience building, networking, and yes – recruitment. Do NOT over automate. There are some really interesting tools available that will let you automate a lot of your networking activities on LinkedIn. And LinkedIn is good for much more than just job seeking.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. To do that, my advice is to invest in an automated solution! Since you can now automate tasks that are sucking up loads of time, a million rows in your Excel sheet isn’t something to brag about, it’s something to streamline! Let me explain.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

MARCH 2, 2017

Marketing Automation and the Customer Journey. As more marketers look to better understand the customer journey, previous research suggests that marketing automation may help them achieve their goals. In addition, marketing automation adoption has risen four-fold over the past two years.

Video Marketing 120

Video Marketing Mobile Advertising Mobile Marketing Acquisitions 120

KoMarketing Associates

DECEMBER 14, 2017

The “2018 Digital Marketing Plan Survey” from Ascend2 discovered that in the new year, the most important objectives to accomplish through a digital marketing plan will be to increase lead generation and drive sales revenue. This is followed by improving brand awareness and increasing website traffic. Data, Analytics and Marketing Challenges.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

KoMarketing Associates

NOVEMBER 9, 2017

Western states rely on the number of leads created and the number of clicks on links (suggesting a very data-driven approach).”. Marketing automation systems are still very complex and there is a big need for market education to ensure widespread adoption. . Is new marketing technology helping? Why or why not?

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

KoMarketing Associates

FEBRUARY 28, 2017

Surveyors note that “[Validating contact data] has also become a very popular automated process that is easily integrated into online contact forms.”. Poor Data Quality Impacts B2B Lead Generation. Another study from Integrate found 40 percent of leads generated from B2B marketers have poor data quality.

Customer Surveys 120

Customer Surveys Marketing Budget Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

AUGUST 14, 2017

After conferences and tradeshows conclude, 81 percent stated that they still seek further information on leads. Nearly 89 percent experience lag in following up on leads due to a lack of tools and capabilities.

Customer Surveys 120

Customer Surveys B2B Marketing Planning B2B 120

KoMarketing Associates

MARCH 6, 2018

About 81 percent still seek further information on leads after tradeshows conclude. About 73 percent claimed that they still rely on manual data capture for events. It’s clear from our recent survey that marketers want to follow up more quickly, but are unable to do so with current tools and technology,” said Micciche.

ROI 124

ROI B2B Marketing Lead Scoring Lead Ranking 124

KoMarketing Associates

MARCH 30, 2017

The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. This can be done through thorough network analysis, discovery attribution and lead nurturing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

AUGUST 13, 2019

lead quality over lead quantity. marketing automation. marketers focusing on revenue rather than leads. Your competitors don’t have an insurmountable lead. Here are just a few of the core principles of ABM that are also major B2B marketing trends in their own right. the push to align Marketing and Sales.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

lead quality over lead quantity. marketing automation. marketers focusing on revenue rather than leads. Your competitors don’t have an insurmountable lead. Here are just a few of the core principles of ABM that are also major B2B marketing trends in their own right. the push to align Marketing and Sales.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

JANUARY 17, 2019

Nowhere is that more evident than in marketing automation. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We’ve got the email part of marketing automation down. Which seems appropriate, given the state of marketing automation in 2019. Marketing has become a data wonk’s job.

Marketing Automation Services 137

Marketing Automation Services Marketing AI Marketing Automation Automation 137

KoMarketing Associates

MAY 9, 2017

If your marketing team is using a marketing automation system, they already have the skills needed to incorporate and manage a personalization solution and strategy.”. Marketers are also leveraging marketing automation platforms and CRM solutions. Which tools are helping marketers with personalization the most?

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

DECEMBER 8, 2015

Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent). source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify B2B Lead Generation Report. The Definitive Guide to Marketing Automation. Aberdeen Group: Lead Scoring Prioritization. B2B marketers struggle with common challenges.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

FEBRUARY 2, 2016

They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. As I explained to this prospect, this leads to the one critical component required in demonstrating the true sales ROI of our online marketing programs. set up lead scoring ).

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

JANUARY 2, 2018

For those with a bit more experience (agency side in particular), consider collaborating or even leading sections of client meetings that relate to skills being learned. Marketing Automation: Marketo , Pardot , Act-On. and considering how you would address questions posed. Meeting Participation. Final Thoughts.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

AUGUST 12, 2020

For MarTech (Marketing Technology) companies, the most common header to be used is “types” as you can describe the types of solution your software provides: Types: Chatbots, Social Media Management, Workflow Automation, End-to-End Analytics. This, in turn, will lead to more conversions, and ultimately, better return on investment.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156