Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. Here, you’ll find everything you need to know about email automation, the benefits it offers, and how you can get started.

Automation 261

Automation Ad Building Digital Marketing Funnels Eye-Tracking 261

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. What Exactly is Email Personalization? Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates.

Email Marketing 344

Email Marketing Personalization Psychographics Marketing & Strategy 344

Vision6

APRIL 19, 2023

Strengthen your customer relationships and drive your email marketing campaigns to success by recognising the importance of shared experiences and demonstrating a genuine appreciation for your subscribers. Examples of anniversary emails 1. After all, sometimes, the little things make the most significant difference.

Examples 98

Examples Loyalty Template Eye-Tracking 98

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Binary Demand

JUNE 12, 2023

However, managing and enhancing email campaigns can be time-taking. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

However, managing and enhancing email campaigns can be time-taking. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Valasys

MARCH 13, 2023

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Sharpspring

APRIL 23, 2020

However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. The Benefits of Email Automation Tools. Email automation tools can help you keep you in compliance with CAN-SPAM laws too. 1 Segment Your Email Lists.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Sage Marketing

AUGUST 21, 2023

B2B email automation emerges as a powerful tool to streamline marketing processes, nurture leads, and drive conversions. In this blog post, we will explore the benefits of B2B email automation and provide valuable tips to help you leverage its potential for your business.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 79

Examples ROI Planning Work Management 79

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Marketing automation is often a solution for companies that are growing rapidly and need to scale their efforts.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. What is B2B Marketing Automation? Why B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 When you’re clear on who you’re targeting and why, you can better tailor your automation efforts. Source: Really Good Emails.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. The users can track their open rates, clicks, unsubscribes, etc. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

SendX

FEBRUARY 11, 2021

Perhaps the most popular type of content upgrades are free handbook PDFs , which would be sent to the subscriber’s email. For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. For example, Uber offers $10 for both the referrer and the new user.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Optinmonster

JANUARY 18, 2024

Here’s an example from Apollo.io : Lusha goes a step further. Consider these mind-blowing statistics about welcome emails: Welcome emails have an impressive 91.43% open rate. Their average click-through rate is 14.34%. Their average unsubscribe rate is 0.7%. What’s the difference?

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

Delivra

OCTOBER 9, 2018

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating. Welcome emails.

Email Campaigns 45

Email Campaigns Automation Campaigns Marketing Automation Services 45

BenchmarkONE

NOVEMBER 4, 2021

Like so many areas of business, in recent years, the field of marketing has evolved to make use of the major advances in technologies of automation, such as artificial intelligence, machine learning, and more. Together, these technologies are increasingly being applied to the burgeoning discipline of sales and marketing automation.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Salesforce Marketing Cloud

MAY 23, 2024

Let’s dive into some of the tactics and resources at your disposal that will help you achieve quick email marketing wins without the heavy lift by eliminating the manual work to create an impactful experience in the inbox. Expert Advice From Trailblazers How to Use AI to Transform Your Email Marketing What is dynamic email content?

Click Rate 112

Click Rate Content CAN-SPAM Banners 112

Zoominfo

MAY 20, 2021

Email metrics offer a crucial window into how your audience engages with your brand and can guide your email strategy. The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A marketing tool with staying power.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Martech Advisor

NOVEMBER 20, 2019

Email automation is defined as a set of processes and technologies used to send promotional/transactional emails automatically to customers. Email marketing is a popular tactic for brands around the world, given its low investment and high ROI. What Is Email Automation? Transactional Email Automation.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

ClickZ

AUGUST 10, 2020

Kaylin was disillusioned with the same old cheesy jigsaw designs and dull product presentation, so she decided to offer unique, striking examples of modern art by emerging female artists instead. The solution — Easy-to-setup automation workflows that build customer relationships. Recovering lost sales with automated cart abandonment.

Marketing Automation Services 109

Marketing Automation Services Jigsaw Marketing Automation Automation 109

Martech

APRIL 22, 2024

Segment your email list based on demographics, behavior, or engagement levels to deliver targeted messages that resonate with each segment. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process. Format) Please list four examples of each.

Lead Generation 107

Lead Generation Lead Ranking Tactics Lead Scoring 107

Convert

SEPTEMBER 30, 2020

In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized. We will show you how to segment the data you collect, and a few examples of the types of campaigns you should be creating for a personalized customer journey.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. Why so many emails, though? It really shouldn’t.

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

LeadSquared

AUGUST 19, 2021

Automated email marketing and trigger-based marketing emails go hand in hand. To maximize your content marketing benefits and increase return on investment (ROI), you can use trigger-based emails to get the visitors to return to your website. How Trigger-based Email Campaigns Work. Triggered Email Examples.

Trigger Marketing 52

Trigger Marketing Email Marketing Examples Planning 52

Zoominfo

SEPTEMBER 30, 2020

Today, we have things like automation, data, and buyer personas to fall back on. For example, what do you top performing customers all have in common? For example, do they like casual conversation as opposed to more professional sounding language? Segmenting Your Email Lists. And who wouldn’t? Talk To Current Customers.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

SendX

DECEMBER 28, 2020

Email marketing tools have some attributes of a CRM tool but aren't the same. It is mainly designed to build an email list, launch email campaigns with the motive of driving sales. CRM and email marketing are related when it comes to reaching marketing goals in business. What differentiates both?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Martech

NOVEMBER 13, 2023

ActiveCampaign’s central offerings include marketing automation and email marketing as well as CRM. Dig deeper: Marketing automation and we care about it Stuart and Dunn and Onesend “At Stuart and Dunn, we started with Onesend,” said James. 6% boost in click-thru rate.

Paid Search Agency 108

Paid Search Agency Marketing Automation Services Work Management SMS 108

LeadSquared

NOVEMBER 9, 2020

It is possible through trigger-based or interest-based or activity-based email automation. With the level of technology available today to marketers, emails can not only help engage customers but also educate and guide them towards reaching their goal on a business website. Why do marketers prefer email marketing?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

Predictive Response

JANUARY 28, 2021

Research has shown that birthday e-mails have 89% higher click and open rates than typical promotional e-mails. They also have a 481% increased transaction rate, 342% increased revenue per e-mail, and a 179% increased special click rate. An example would be “Enjoy this gift from us!”

Automation 52

Automation Merchandising Click Rate Open Rate 52

Litmus

FEBRUARY 3, 2022

Much like MPP, the degree of impact Gmail prefetching may have on your email marketing metrics depends on how much of your audience is using Gmail–and whether they are doing so under a very specific set of circumstances. What can email marketers do about Gmail prefetching? Don’t rely on opens to trigger email campaigns and automations.

Email Marketing 109

Email Marketing Privacy Protection Open Rate Trigger Marketing 109

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. At WhalePages we’ve signed up to many email newsletters in the marketing space. For example we subscribe to the Indie Hackers email.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

DealSignal

FEBRUARY 23, 2023

Whether you’re new to email marketing or a seasoned pro, this post will provide you with actionable tips to improve your B2B lead generation efforts with email marketing. With this data, you can create targeted email campaigns that speak directly to your audience’s pain points, interests, and needs.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Litmus

FEBRUARY 17, 2021

So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. Automating your emails maximizes team productivity while also driving significant email marketing results. But email automation only works with the right strategies and tools in place. Image Source.

Automation 88

Automation Marketing Automation Services Work Management Budget Programs 88