Litmus

APRIL 19, 2022

Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. Why have email metrics changed?

Open Rate 89

Open Rate Email Marketing Planning Webinar Metrics 89

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Most often, an email audit focus on multiple purposes to pinpoint the problems accurately. How to Audit Your Email Campaigns. Many of the basic elements of solid email marketing practices (e.g.,

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Optinmonster

APRIL 17, 2023

As you can see from the example below, most people have lots of email in their inboxes. That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line. One example is when you deliver the promised lead magnet.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. It is easy.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

SendX

JANUARY 28, 2019

Email List Management Due to The Big List Syndrome, most marketers do not even think deeply about email list management. They confuse email list management with list growth and sending email campaigns. Here are ways to manage your email list once it has reached 100k+. This amounts to 15k opens.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Porch Group Media

JANUARY 14, 2023

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. There are many factors involved when it comes to creating successful email campaigns, such as practicing proper email hygiene , email appending , optimizing your email design , and more.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. percent.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. What Exactly is Email Personalization? Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Vision6

APRIL 19, 2023

Strengthen your customer relationships and drive your email marketing campaigns to success by recognising the importance of shared experiences and demonstrating a genuine appreciation for your subscribers. Examples of anniversary emails 1. After all, sometimes, the little things make the most significant difference.

Examples 98

Examples Loyalty Template Eye-Tracking 98

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. Source: Campaign Monitor As you can see, the first email that you send to your subscribers is your most read email. They just subscribed to your email list. In fact, it is one of the main drivers of a successful email campaign.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

PureB2B

MAY 30, 2022

In this article, we break down the best practices for cold email subject lines that will help you get more responses from great leads. For each best practice, we're also going to show you examples of subject lines that incorporate it. Why do Cold Email Subject Lines Matter? The average email subject line length is 43 characters.

Practices 62

Practices Examples Best Practices Open Rate 62

Optinmonster

JANUARY 18, 2024

Here’s an example from Apollo.io : Lusha goes a step further. Consider these mind-blowing statistics about welcome emails: Welcome emails have an impressive 91.43% open rate. Their average click-through rate is 14.34%. Their average unsubscribe rate is 0.7%.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

SendX

AUGUST 20, 2020

If you cannot evaluate the effectiveness of your email campaign properly, you won’t be able to understand what techniques work better. As a result, you can lose a lot of profit, since email is a marketing channel that generates the most ROI. You may also send your emails at the wrong time or use ineffective subject lines.

Analytics 195

Analytics Conversion Tips Click Rate 195

Webbiquity

APRIL 18, 2024

For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. It involves comparing two versions of an email message to see which one performs better on a specific metric. Yes, it’s an ad.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Mailmunch

MAY 31, 2021

Many email campaigns are run to increase engagement, generate more leads, and boost revenue. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Can Increase transaction rates for businesses by 67%. Products on sale. Promotions available.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. For example, a CTO may be concerned about cybersecurity risks, while a CFO might prioritize cost savings.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 140

Promotion Examples Landing Pages Click Rate 140

SendX

SEPTEMBER 30, 2020

And one of the most engaging content you should consider adding to your email marketing campaign is video. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. Turn Off Autoplay.

Email Marketing 281

Email Marketing Video Marketing Best Practices Click Rate 281

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. We’ll also provide some of the best spring emails as examples to use for inspiration.

Email Campaigns 68

Email Campaigns Campaigns Landing Pages Email Marketing 68

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

PureB2B

MAY 30, 2022

In this article, we break down the best practices for cold email subject lines that will help you get more responses from great leads. For each best practice, we're also going to show you examples of subject lines that incorporate it. Why do Cold Email Subject Lines Matter? The average email subject line length is 43 characters.

Practices 48

Practices Examples Best Practices Open Rate 48

LeadSquared

AUGUST 19, 2021

It’s no surprise that trigger-based marketing emails have a higher open rate and click-through rate than other types of emails, including RSS, Newsletters, and Autoresponders. Before we move on to the examples of trigger-based marketing emails, let’s take a quick look at how they work. Welcome Email.

Trigger Marketing 52

Trigger Marketing Email Marketing Examples Planning 52

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vision6

DECEMBER 1, 2022

Writing compelling email subject lines is an art form, and in this post, I’ll show you the basics of crafting irresistible titles that can help increase your open rates. Plus, for additional inspiration, I’m sharing 30 examples of effective email subject lines from some of the most successful companies out there.

Examples 52

Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. At WhalePages we’ve signed up to many email newsletters in the marketing space. For example we subscribe to the Indie Hackers email.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Zoominfo

MAY 20, 2021

Email metrics offer a crucial window into how your audience engages with your brand and can guide your email strategy. The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. Higher unsubscribe rates should set off warning bells in your mind.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. The users can track their open rates, clicks, unsubscribes, etc. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

BOP Design

JULY 30, 2021

Email Open Rate. How can you tell if your email campaigns are resonating with your target audience? Open rates are one of the best and easiest ways to tell whether your B2B email marketing strategy is working. Click-Through Rates. Sending Emails at the Right Time.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Optinmonster

JANUARY 18, 2024

Here’s an example from Apollo.io : Lusha goes a step further. Consider these mind-blowing statistics about welcome emails: Welcome emails have an impressive 91.43% open rate. Their average click-through rate is 14.34%. Their average unsubscribe rate is 0.7%.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. But wait, isn’t that the same as open rate? Transactional emails.

Open Rate 112

Open Rate Peer-to-peer Privacy Policies Click Rate 112