Customer Experience Matrix

FEBRUARY 4, 2009

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or Pricing starts at $599 per month.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. Manticore Technology today released the latest version of its marketing automation system.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

ANNUITAS

OCTOBER 4, 2016

B2B marketers are always pressed for time. Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Here are a few marketing automation hacks you need to try: Tokens-. If you are not already utilizing these marketing automation time-savers, you should be.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

ANNUITAS

OCTOBER 4, 2016

B2B marketers are always pressed for time. Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Here are a few marketing automation hacks you need to try: Tokens-. If you are not already utilizing these marketing automation time-savers, you should be.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Content Marketing Content marketers can automate content creation at scale.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

ANNUITAS

NOVEMBER 16, 2020

We want to share it with you, our marketing community, and others in the industry so we can have real conversations about what is going on in the crazy world of demand marketing. . Each one of these evangelists is an expert in their field as well as a practiced demand marketing specialist. . Expertise: Demand marketing strategy.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

Metadata

OCTOBER 19, 2022

DEMAND Community launch. The demand for this conference proves marketers are eager to level up their game with best practices and playbooks, while getting closer to creating tangible pipeline and demand. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to automate their campaigns and drive more revenue.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

Rev

JUNE 1, 2019

Remember how you followed that advice and got the hairs singed off of your ears when he bellowed his fiery disapproval at your ROI calculations and demanded more, now? Laura is a demand generation expert with one mission: conjure up a positive ROI for demand generation marketing and prove it to the fire breathing CFO.

ROI 122

ROI B2B Marketing Demand Generation B2B 122

ANNUITAS

JUNE 23, 2016

We wanted to obtain a better understanding of what drives Enterprise B2B Marketers focused on demand generation across a variety of topics including marketing technology, organizational design, content marketing, buyer personas, lead nurturing, measurement and a few more. The results are well worth the effort.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Engagio

OCTOBER 30, 2023

Demand Generation: Automated systems can optimize ad placements, perform A/B testing, and personalize interactions at a scale impossible for humans, thereby increasing the efficiency of demand generation efforts. However, it’s crucial to remember that the technology is not a silver bullet.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

The Point

FEBRUARY 13, 2013

Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” You can download a free copy of the ebook – 100 pages on everything you need to know about marketing automation – what it is, how it’s different from CRM, common features, keys to success, and more – by clicking here.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Metadata

MAY 24, 2023

We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. That’s the question every demand gen marketer is asking themselves right now. For the Metadata team, that means testing new channels like our DEMAND community and email marketing.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

Zoominfo

JULY 25, 2023

This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging. Growth marketing is a newer concept that can supplement demand gen marketing by seeing acquisition as the first stage instead of the last stage of the funnel. Tools Findability is key to content marketing success.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Oktopost

MARCH 4, 2024

B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. With many other SaaS companies targeting the same audiences, your marketing team must do the heavy lifting to make your brand stand out. billion by 2030.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

ViewPoint

FEBRUARY 24, 2016

What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? movement harshly declare that proactive targeting and prospecting for new business is dead. If inbound marketing was a magic bullet and perfect panacea for creating demand, then we could stop proactively pursuing target accounts.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Sprout Social

JANUARY 24, 2024

A social listening tool automates the process of sifting through millions of online conversations and analyzing them to determine your SOV. An increase in search interest during an influencer campaign could indicate heightened curiosity or demand generated by the campaign.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

DealSignal

MAY 8, 2023

In basketball, we might switch defensive schemes to a full-court press, and in football, we run the 2-minute offense with no-huddle. Leverage B2B intent data to identify in-market accounts using your ABM account list and run a campaign targeted at your target personas, with a Q4 imperative.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Customer Experience Matrix

SEPTEMBER 15, 2009

This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management (CRM) vendors. This sets up a new clash between marketing automation vendors and Web CMS vendors. That's a pretty unpleasant position.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Launch Marketing

AUGUST 23, 2023

Without insight from these leaders, the marketing team will lack the fundamental knowledge needed to drive demand. What works today may falter tomorrow, demanding an exceptional VP of Marketing who views failure as an opportunity to uncover the best path forward.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Conversica

MAY 2, 2022

The integration, which builds on the growing success of the Conversational ABM product launched in November 2021, enables Conversica AI Assistants to tap into the rich account and intent data from 6sense to identify whom to target and tailor two-way, humanlike conversations with the level of personalization required to scale any healthy ABM program.

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Work Management 40

The Point

DECEMBER 3, 2013

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. With all due respect to Direct Marketing News , even this long-time direct marketer would be hard-pressed to sell that publication as a hotbed of Modern Marketing.).

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

Vidyard

JULY 27, 2015

Marketing automation platforms (MAPs) are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools. Why add marketing automation into your stack? Which MAP is the right MAP for you?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Work Management Marketing Management 52

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . But demand generation for those products is even harder. That’s where a demand generation guide comes in. In this blog, we’ll tell you everything there is to know about your demand generation business. What Is Demand Generation? .

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

DiscoverOrg

FEBRUARY 13, 2019

Sales uses a CRM … but the marketing automation system might not integrate. A 2019 Demand Gen Report asked: What are your biggest challenges to maintaining data quality in your contact database? This information may be found using a combination of prospect websites, social profiles, public financial documents, and press releases.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Vidyard

MARCH 1, 2018

With a vBook you’re able to track; If they pressed play. You’re then able to automate all this and pass it directly into your marketing automation platform (MAP) and CRM so you’re effectively building a history of that lead’s viewership behaviour. How long they watched. Which parts they skipped.

Video Marketing 93

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 93

DealSignal

AUGUST 27, 2020

28, 2019) – DealSignal, the leading on-demand B2B marketing data provider, today announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and GDPR-compliant data. SAN FRANCISCO (Aug.

CRM 52

CRM Ideal Customer Profiles Account Based Marketing Salesforce.com 52

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 10, 2019

Met the Godfather of demand gen? Grab that box of kleenex before pressing play! Best Video Marketing-Based Demand Campaign: True Influence. Demand gen company True Influence is prepared to make an offer buyers can’t refuse: Leads. Best Demand-Centric Video Program: Zycus. Have you ever Skyped in space? The result?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Vidyard

MARCH 1, 2018

With a vBook you’re able to track; If they pressed play How long they watched Which parts they skipped What percentage of the videos they completed If they re-watched certain parts (and how many times they re-watched it) All of this allows you to have a clearer picture of how your audience is engaging with your content.

Video Marketing 94

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 94

ANNUITAS

JULY 1, 2014

Yes, it’s a short week due to the US holiday, but there is a more pressing business issue that you now really need to think about, Canadian Anti-Spam Legislation (CASL) is now in effect. Step 2 : Gain a broader understanding how Email Deliverability affects your overall Demand Generation Strategy. Why so significant?

Deliverability 100

Deliverability Email Marketing CAN-SPAM Demand Generation 100

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. per share, which comes to $871 million. The stock had been hovering around $17.50

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

DealSignal

AUGUST 26, 2020

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. Press Contact: DealSignal Betsy Graham betsy@dealsignal.com Note: All company and product names contained herein are the property of their respective owners.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

DealSignal

SEPTEMBER 22, 2019

In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle. Identify in-market accounts showing intent in your ABM account list and run a campaign targeted at your target personas, with a Q4 imperative. Only 4 weeks remain.

Buyer Personas 63

Buyer Personas Marketing Qualified Leads Lead Ranking Account Based Marketing 63