Contently

OCTOBER 4, 2016

Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SmartBug Media

AUGUST 31, 2020

Ensuring your profile has rich media will enable it to function as a microsite and give users the best experience possible as they learn about your business and ultimately compare you to competitors in the industry. Be sure to explore the platform’s capabilities and ultimately maximize the various profile sections that are available to you.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

The Point

FEBRUARY 11, 2014

How to ignite your company’s growth so marketing is filling your sales pipeline with more new buyers than needed to beat your future revenue goals…AND without increasing your cost per visit and cost per lead. Content marketing is here to stay – how do you leverage your past content investments to ignite faster growth?

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Landing pages offer content for quick lead generation.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Landing pages offer content for quick lead generation.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

chiefmartech

JUNE 19, 2023

This gave non-technical marketers tremendous freedom to quickly, easily, cheaply publish great-looking landing pages and microsites, with low-risk of technical error. Any content marketer could now compose a web page from pre-built components within the no-code website builder’s editor.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120

NuSpark Consulting

APRIL 13, 2012

Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Marketing Automation is the conduit between funnel entrance and funnel exits. Here’s a link to the SEO tools we like. Paid Search. It’s that simple.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Ambal's Amusings

MAY 12, 2010

"Establish trust in your organization by delivering relevant, valuable, and fresh content to prospects." " Stephanie Tilton's Marketing Prediction for 2010. In 2010, organizations will increasingly deploy marketing automation tools. 2010 Content Marketing Trends and Predictions.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context. Where do you stand on this debate?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

BenchmarkONE

NOVEMBER 21, 2019

If you want your marketing agency to be on par with the pros, then you have to make sure you’re providing the same variety of services. And as the digital marketing landscape expands, so too does the range of services and specialties that an agency has to provide. 72% are offering content marketing services.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

NuSpark Consulting

DECEMBER 5, 2011

Where marketing and sales need to work together as leads proceed through the funnel. Nurturing content, social media, and sales/follow-up approaches all need to work in sync to ensure leads do not leak out of the funnel. Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

SnapApp

SEPTEMBER 8, 2016

Ross Simmonds , a content marketer, said his goal for PDFs is twofold: “(1) Deliver value to an audience that could be a potential client or customer and (2) ensure that the value is worth giving an email for. And what are marketers trying and doing instead of the traditional, static PDF?

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Bluetext

APRIL 8, 2020

Our clients recognize that users have come to expect this content, eager to consume and share. ” Less is more when it comes to content and choices. Content marketing agencies constantly hear from clients over how bloated their websites have become over time, and seek expert advice to tame its unruly junk drawers.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Parse.ly

MARCH 11, 2022

As a content marketer, do you ask yourself, what am I going to do this year that’s different and better than last year? In 2022, content marketers plan to produce immersive and interactive online experiences that will impress, entertain, and delight their audience. How am I going to provide value to my audience?

Tips 52

Tips Content Marketing Brand Identity Branding 52

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Adobe Experience Cloud Blog

JUNE 16, 2010

So marketing was largely masked from this requirement, if it was done at all. ). Changes in the customer buying process, web and digital media, as well as marketing automation have changed the game for marketers. And I have to be able to maintain content elements to extend shelf life as long as possible.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Outgrow

MAY 21, 2020

Top 15 Content Marketing Agencies in Eastcoast, USA. Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? This explains why 90% of the organizations inculcate content in their marketing endeavors. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

SWZD

MARCH 2, 2017

Therefore, the stakes are higher each time a prospect accesses your content. ABM content marketing requires quality content more than ever. Identify ABM Content Marketing Gaps. Consider: Of the accounts you’re targeting through your ABM strategy, how many industry or market segments can you identify?

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

Enterprise Management 64

Enterprise Management CMS Development Digital Asset Management Industry CMS 64

Content Standard

JANUARY 25, 2017

Luckily, crafting a sustainable content marketing strategy that offers longer shelf lives and better ROI is entirely possible today. Here are three examples of missed marketing campaign opportunities by financial services brands, as well as strategies that could work for any enterprise institution.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. Special-Purpose SEO Tools.

Paid Content 213

Paid Content CMS Development Design Optimization 213

PathFactory

JULY 11, 2022

Leverage content AI, automation and analytics. To increase website conversions and accelerate the buyer journey, B2B marketers need to take advantage of content personalization capabilities to create highly contextualized experiences. Traffic is meaningless if it isn’t generating further action.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Customer Experience Matrix

MARCH 25, 2012

What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. Integration is on the way with other marketing automation and CRM systems. which is not the ideal situation.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Valasys

FEBRUARY 17, 2023

Once you land traffic to your website or microsite, ensure the site is engaging enough to keep visitors unless they make the purchase. MailChimp: Specialized in email marketing, MailChimp creates automated email campaigns and drip nurtures. A perfect tool to ramp up your content marketing effort.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Scoop.it

JULY 29, 2021

Automation and keeping everything in compliance are just two other benefits of Seismic’s content management solution that are worth checking out for yourself. It provides real-time insights into your various content campaigns and helps you make better decisions related to your sales content performance.

Work Management 98

Work Management Marketing Management Top of Funnel Sales Cycle 98

Conductor

MARCH 26, 2020

The platform is good for graphic designers and marketers to quickly create interactive graphics, eBooks, infographics, microsites, lookbooks, and more without needing to write a line of code. Conductor, for tracking online visibility, market share, and customer voice. Trustpilot, for managing crucial reviews.

Marketing Analytics Tools 64

Marketing Analytics Tools Budget Programs Work Management Marketing Management 64

The Point

MAY 30, 2012

Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. Here’s how the campaign worked: 1.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Marketing Institute

MARCH 15, 2018

The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. Use @Facebook Canvas for greater flexibility to promote your #content assets. HANDPICKED RELATED CONTENT: Automating Your Customer Interactions: Get Ready for Chatbots.

Marketing AI 106

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 106

LeadSquared

JULY 31, 2019

So, the question is what content marketing strategy is a fit for your business? The content marketing pool is packed full of different strategies. Virtually everything from infographics to articles and microsites works. The key to excelling in any marketing strategy is to be consistent. Lastly, consistency.

Lead Generation 52

Lead Generation Effectiveness Generation Marketing & Strategy 52

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

chiefmartech

FEBRUARY 19, 2018

While that is an important benefit, the real power of technology in marketing is creative: using — and even authoring — software to deliver remarkable customer experiences. We see this in the striking parallels between marketing automation and software engineering. And it’s why marketers should learn how to program. (I

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

Content Standard

MARCH 21, 2016

As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America. The studies show that 76 percent of B2C brands and 88 percent of B2B brands use content marketing. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40